Inside Facebook
Inside Facebook |
- Facebook Allows Users to Suggest Edits to Places Pages
- As Facebook Begins Enforcing Ad Provider Compliance, 24 More Companies Join Approved List
- Ifeelgoods Lets Brands Give Away Facebook Credits For Twitter Follows and Retweets
- Facebook Hires and Departures: Engineering, Mobile, Latin America and More
- Facebook Careers Postings: Developer and Sales Manager Positions, Platform Partnerships, and More
| Facebook Allows Users to Suggest Edits to Places Pages Posted: 03 Mar 2011 04:48 PM PST Facebook users will now see a “Suggest Edits” link in the top right of the info tab for Places pages. When clicked, it reveals a content editor allowing them to add and edit information such as the website or email address of a business. The edits do not immediately go live. Instead, Facebook tells us it implements edits to unclaimed Places after review when appropriate, and is working on a system for presenting potential edits to the admins of claimed Places. The ability to suggest edits will help Places stay up to date over time and give users the sense that they have a stake in local businesses.
Facebook launched its location service Places in August, allowing users to create new Places pages for locations they want to check in to. Facebook seeded its directory of Places using data from Localeze, which also augments local business directories for Google and Twitter. Businesses can claim Places that represent locations they own, giving them the option to edit this information. Updates to Localeze profiles are not synced with the corresponding Place, so its useful for Facebook to crowdsource this data management to the people who are actually checking in to the business. For instance, perhaps the phone number of a business has changed, or they’ve recently launched a web page. Users might find out about this first. The first time a user visits a Places page since the rollout of this ability, they’ll see a “Tell us more” tooltip appear, stating “Add you knowledge to this community.” By clicking Suggest Edits, they can edit the address, city/town, zip code, phone number, website, and email address fields. When they click “Save Changes” they’ll see a line of text thanking them for their suggestions.
Places pages have great potential to be repositories of user-generated content about locations. By allowing users to suggest edits, similar to how users can on sites such as Yelp, Places will accumulate more comprehensive data. With time, Places could begin to wrestle market share of people looking for business contact info away from search engines and review sites. |
| As Facebook Begins Enforcing Ad Provider Compliance, 24 More Companies Join Approved List Posted: 03 Mar 2011 01:38 PM PST Facebook has been busy adding more companies to the list of ad providers that it has approved to work on its platform. There are now 24 by our count since the middle of last month, in addition to the 43 companies that were previously added after Facebook introduced the list last December. New names include established online ad networks like Specific Media, as well as newer companies like social video marketing platform Sharethrough. The latest influx to the list comes as Facebook says it is starting to enforce its rule requiring developers to only work on the platform with companies that have signed its ad provider terms. For those not familiar with what’s going on, Facebook has for more than a year required outside advertising networks and other advertising service providers to sign an agreement saying they would not do things like re-use Facebook data outside of Facebook, beyond what the terms expressly allow. That is likely why Google, in particular, has not signed on. The requirement that developers only work with listed providers was introduced along the list itself in December. Facebook clarified in February that developers had until the beginning of March to comply before it began enforcement against those who hadn’t (it didn’t specify what the enforcement is). For those interested, check out our chronological coverage of companies that have been added.
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| Ifeelgoods Lets Brands Give Away Facebook Credits For Twitter Follows and Retweets Posted: 03 Mar 2011 12:27 PM PST Ifeelgoods, a marketing service provider that allows brands to reward users with virtual currency for their actions, has released a new tool that helps brands offer Facebook Credits to users who follow their Twitter account and retweet a specific message. Currently available through a managed partnership but soon as a self-service platform, the Twitter tool lets brands choose the number of Credits that users can instantly redeem upon completing the action. Brands can use the tool to quickly ramp up their Twitter following and gain exposure cheaper and more reliably than may be possible with ads. Launched in September, ifeelgoods uses the fluid Facebook Credits virtual currency system and scalable, low cost distribution to allow brands to offer rewards for actions that were previously too small to effectively incentivize, such as signing up for email updates or sharing with a friend. With $1.1 million in funding, it has also built a tool that lets e-commerce retailers reward customers with Credits at the end of a payment flow. The company has found some early success, partnering with three of the top 100 online retailers, including La Redoute, the most popular ecommerce site in France. Its systems generate viral buzz, with 60% sharing the news of their reward with friends. When the incentives are cited in ads, ifeelgoods’ clients have seen double and triple the click through rates. Ifeelgoods began testing its Twitter tool in November, working with the Dallas Mavericks basketball team to reward users with five Facebook Credits via direct message shortly after they followed the team’s Twitter account. Ifeelgoods has since improved the system to let users permit their Twitter app to automatically follow and retweet the message, and then authorize their Facebook app so they can redeem their Credits immediately after following and retweeting. By offering a fluid currency that can be used in many of the most popular Facebook games, ifeelgoods one-ups competitors who have previously rewarded users with content for Twitter actions, such as access to a music video or an MP3 download. ifeelgoods rewards appeal to a wider variety of demographics, making them suitable for to a broader range of brands and retailers. It has also developed fraud protection systems that identify is users are trying to game the system and score Credits multiple times. Co-founder and vice president of product Suchit Dash says the company has yet to encounter anyone able to subvert the micro-incentives. With Facebook Credits becoming the mandatory payment system for all Facebook games starting July 1st, ifeelgoods is well positioned to answer the increase in demand for the virtual currency. With growing evidence that micro-incentives work, we expect more brands and retailer to seek the service’s help in attracting social gamers. |
| Facebook Hires and Departures: Engineering, Mobile, Latin America and More Posted: 03 Mar 2011 08:15 AM PST
New hires per LinkedIn and Other Sources:
Recent departures, per LinkedIn:
Prior listings now removed from the Facebook Careers Page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
| Facebook Careers Postings: Developer and Sales Manager Positions, Platform Partnerships, and More Posted: 03 Mar 2011 07:44 AM PST
The Global Product Marketing Manager Facebook of Platform job is located in Palo Alto, Calif. and requires at least 8 years of experience with technology management. The candidate will focus on expanding Facebook’s platform products, such as social games, mobile, canvas and Credits. Meanwhile, a Global Business Manager position is open in New York. It requires 15 ore more years of experience in marketing media sales and project management; the job appears to be focused on handling relationships with advertising clients, and building out Facebook’s brand advertising sales effort. There’s also a position in Platform Partnerships in Singapore on the Page this week that requires at least 8 years of experience to foster and create strategic partnerships with Facebook in Asia. And there’s much more, see the list below. Posts added this week on Facebook's Careers Page:
Jobs posted by Facebook on LinkedIn:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
There was quite a variety of hires and departures in our roundup of employment at Facebook per the company’s 
For the most part, Facebook is hiring to fill out out a range of entry and midlevel positions in the US and around the world, judging by the latest postings it has made to its | You are subscribed to email updates from Inside Facebook To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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