Inside Facebook
Inside Facebook |
- Facebook Roundup: New Offices, Pages, Domain Names, China, Pixazza, Underage Users, Breakup Notifier and More
- Facebook Hotkeys for the Home Page, Notifications, and Photos
- Facebook Partners with Seedcamp to Incubate European Social Startups
- How Pages Can Use the Relaunched Facebook Question Product
- Basketball, Video, Mobile, Turkey and Promotions on This Week’s Top Emerging Facebook Apps
| Posted: 25 Mar 2011 06:48 PM PDT New Facebook Offices to Open in Israel, Amsterdam – Facebook opened an office in Amsterdam this week and reportedly plans to open one in Hertzilya, Israel that could grow to about 30 employees by the end of the year. Facebook Pursues 21 Domain Names – Facebook is fighting to own 21 domain names that include the word "Facebook," such as FacebookSafety.com, TechCrunch reports. Facebook Traffic Rerouted Through Chinese ISP – What is being called an "innocent" routing error resulted in Facebook data being sent through the state-owned China Telecom Tuesday, reported The Register. Search Box Appears in Screenshots of Web Search Box – It appeared that Facebook was testing a second box at the top of its site specifically for web search, but Facebook later said that it was not a real test. [Image Via AllFacebook]
Elliot Schrage of Facebook Joins Pixazza Board – Facebook's head of global communications, marketing and public policy Elliot Schrage has joined the board of photo tagging service Pixazza as a strategic advisor and observer. 20K Underage Users Removed from Facebook Daily – Facebook Chief Privacy Adviser Mozelle Thompson recently revealed that the company has mechanisms to detect those who lie about their age and removes about 20,000 of them daily.
Facebook Cofounds Open Networking Foundation - In a Facebook Engineering Note, the company announced it would be co-founding the Open Networking Foundation, a non-profit which works on Software-Defined Networking.
Parature Updates For Spring – Parature has updated its cloud-based customer engagement software, releasing Parature Spring '11. According to a press release, customers may now automatically receive auto-suggested answers while submitting tickets, a Support tab is now customizable for Pages, users may mange multiple Facebook Pages with one dashboard and analytics were also updated. The Onion Spoofs Facebook, CIA – The Onion, a humor magazine and web site, spoofed Facebook and the CIA in a video that, among other things, notes that Facebook is the CIA's "dream come true," and comments on that fact that information available publicly on Facebook is better than information the CIA has been trying to gather for years on its own. The video also called CEO Mark Zuckerberg a CIA agent codenamed "The Overlord."
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| Facebook Hotkeys for the Home Page, Notifications, and Photos Posted: 25 Mar 2011 05:15 PM PDT Facebook users can navigate several areas of the site using hotkey keyboard shortcuts rather than a mouse. As part of the recently expanded rollout of the light box photo viewing design, Facebook showed prompts announcing some hotkeys. These join the existing set that allow for rapid browsing of a user’s home page, notifications, search bar, account and privacy settings, Help Center and a few other areas.
With users spending an average of 46 minutes a day on the site, these hotkeys, especially one for returning to the home page / news feed, could save users a lot of time. Search, Home Page, Notifications, and Settings HotkeysEach internet browser and operating system combination uses a different modifier to activate the keywords.
While holding down the appropriate modifier keys, you can hit the following keys to trigger the corresponding actions:
Photo Browsing HotkeysWhile browsing photos in either the light box view or the standard view:
While browsing photos in the light box view:
The refresh trick can help users looking to save photos from Facebook, as users can’t drag and drop or right click to save photos from the light box view, but they can from the standard view. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Partners with Seedcamp to Incubate European Social Startups Posted: 25 Mar 2011 11:02 AM PDT
Facebook’s assistance will help incubate young European startups so they can create social websites, mobile apps, and Facebook apps, and potentially become Facebook acquisition targets. The partnership with Seedcamp is similar to one Facebook struck in August with US-based startup incubator Y Combinator. Facebook started its own $10 million seed fund called fbFund in 2007, but ceased operations midway through last year. Founded in 2007, the London-based Seedcamp offer a three-month mentorship program, two-week US roadshow, and a €50 thousand investment in exchange for an 8-10% minority stake. Startups apply and are vetted by a team of VCs and angel investors, and the winners enter the program. Seedcamp’s blog says that many of their startups already use Facebook integrations, so the direct assistance from the social network’s team will help the entrepreneurs overcome development obstacles. Facebook will also become a platinum sponsor, helping to fund Seedcamp. It joins existing sponsors Google, PayPal, and Microsoft BizSpark.
Facebook has a relatively good investment history, with several fbFund recipients attaining some level of success, including Weardrobe, Networked Blogs, SamaSource, Kontagent and Nutshell Mail which was acquired by Constant Contact. With so much investment activity in Silicon Valley, Facebook is showing its commitment to the international development community through the Seedcamp partnership. Developers interested in a chance to become a Seedcamp startup can apply for the April 14th Mini Seedcamp Berlin before March 27th. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| How Pages Can Use the Relaunched Facebook Question Product Posted: 25 Mar 2011 09:41 AM PDT
The following is an excerpt from the Facebook Marketing Bible, the comprehensive guide to marketing your company, app, brand, or website using Facebook. The full version of this article, available through a Facebook Marketing Bible subscription, includes a walk-through for enabling Questions for your Page, a discussion of how you can track the performance of your Questions posts, how to choose between free-response and poll Questions, and explanations and sample Questions for all three core Question types: Pure fan engagement, market and competitive analysis Question, and product/Service feedback. Yesterday, Facebook relaunched Facebook Questions. The question and answer product makes it easy for users to get recommendations from friends on things such as what camera to buy or what restaurant to visit. Facebook Page admins can also use Questions to gauge the opinions of their fans, which can help them optimize their marketing and product development plan, conduct market and competitive analysis, and engage fans in an inherently viral way. Here we’ll discuss the viral potential of Questions, how Pages can derive the most worth from the product, explain why you should add Questions to your Page’s posting mix, and provide sample Questions.
Viral Reach of QuestionsAsking for the opinion of fans through status updates has long been a solid Page posting strategy because it’s an easy way to engage them and generate lots of Likes and comments. However, these feedback mechanisms had little viral reach. By using the Questions product to ask for fan opinions, you can similarly engage them, but also receive more actionable data and much more exposure to the friends of your fans. Questions appear in:
A link to your Page will appear in the “Asked by” section of the answer page, which viewers can hover over or click through in order to Like your Page. All these stories and links combine to make Questions a large opportunity for Pages as a viral exposure channel. Each time a fan answers, they are actually reposting the question to their friends, driving Likes and awareness of your Page.
Asking Effective QuestionsThere are three core Question types:
Product/Service Feedback QuestionsThese Questions let you determine the wants and needs of your fans. They serve as cheap, fast focus groups, allowing you to assess if your product or service roadmap is aligned with what your fans desire. It can be a great way to get a large sample of opinions on what part of your product or service fans value most, and what new areas you can expand into. When users feel that their opinions are respected and integrated into your roadmap, they feel a sense of ownership of your brand, leading to a sense of loyalty. Some examples of product/service feedback Questions include:
To access the complete version of this article that includes additional sample Questions, explanations of the two remaining core Question types, and more about Question virality, visit the Facebook Marketing Bible, Inside Network's complete guide to marketing and advertising on Facebook. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Basketball, Video, Mobile, Turkey and Promotions on This Week’s Top Emerging Facebook Apps Posted: 25 Mar 2011 08:12 AM PDT
The list of top 20 emerging apps was compiled based on AppData, our data tracking service covering traffic growth for apps on Facebook and covers apps that grew the most in the past week, ending at between 100,000 and 1 million monthly active users. Top Gainers This Week
March Madness continues to influence growing Facebook apps this week with CBSSports.com Brackets growing by 237,400 MAU, NBA Legend: Official NBA Game growing by 227,000 and Bracket Challenge by Citizen Sports by 204,000. Each of these includes some viral news feed element to its use. Finally, ESPN's Connect application saw 197,600 MAU this week. Easypromos was an interesting application, too, with 142,100 MAU. The app allows users to add custom promotions to their Facebook Pages with a limited time offer to do so for free for one month. Easypromos offers tiered service plans after that.
Sınırsız Video was one among several Turkish applications this week. Sınırsız Video grew by 129,400 MAU by allowing users to view, share and Like videos. Then there was Video75 Video Ara with 94,900 MAU, which was very similar. Then there was an interesting retail application that appeared to be some sort of sweepstakes for Mutlu Panço, which appeared to be a high-end Turkish children's clothing store. The Page mentions that the company has more than 70 retail stores in Turkey. The app grew by 102,800 MAU and generates a feed story when you use it. Other apps this week included the friend.ly Facebook Connect application with 123,700 MAU, Friends Ranking with 109,000 MAU, which allows users to rank the attractiveness of their friends and the mobile Facebook by Snaptu app with 104,300 MAU.
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