AllFacebook: Facebook Offers Now Available To Smaller, Local Businesses In Beta Test
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Thursday, May 03, 2012
Facebook Offers Now Available To Smaller, Local Businesses In Beta Test
Smaller and local businesses will finally gain access to Facebook Offers, as the social network announced the beta launch of the feature in the U.S. today on a self-serve basis. Facebook Offers were introduced at the Facebook Marketing Conference in New York Feb. 29, but only select businesses in the U.S. could access the feature. The social network then announced a limited beta test in mid-April, in conjunction with its acquisition of rewards... read more>>
Facebook for Every Phone Gets Photo Filters
Less than one month after shelling out $1 billion to acquire photo-sharing application Instagram, Facebook added two Instagram-like photo filters to its Facebook for Every Phone app. However, a Facebook spokesperson told sister blog Inside Facebook the filters were developed by one of the social network's engineers during a Hackathon event, and had nothing to do with Instagram. Facebook for Every Phone allows Facebook access from feature phones, or non-smartphone mobile phones. The social... read more>>
Obama Announces Summer Jobs, Facebook Apps
President Barack Obama is no stranger to social media, so it came as no surprise that when he called on private and public sectors to help address record unemployment with job creation in January, he followed that by setting forth a month-long challenge to application developers. The call-to-action for techies was to create apps for youth-friendly platforms, such as Facebook, to help make job listings more accessible to young people. When Obama announced... read more>>
Report: 88% Consider Facebook Entertainment
Social media sites including Facebook were considered entertainment by 88 percent of people polled for a recent study led by Penn Schoen Berland for The Hollywood Reporter, and 98 percent of social networkers are Facebook hounds. PandoDaily summarized additional findings, including that Generation-C's two favorite pastimes are viewing social networking sites and listening to music, finishing ahead of watching TV shows, movies, or video clips, or instant messaging. Multitasking also seems to be... read more>>
Facebook, Google Caught Up In Indian Courts
A criminal case in India involving Facebook and Google is tangled up in that country's court system, as the Delhi High Court adjourned a petition for dismissal by the two Internet companies until Aug. 7, despite the trial's scheduled start date in the lower Patiala House Court May 23. The Wall Street Journal reported the decision by the Delhi High Court, adding that High Court Judge Suresh Kait said Facebook and Google... read more>>
Wise Metrics Offers List Of 150 Facebook Page Campaign Case Studies
Lists are never a bad thing, and Wise Metrics just published a fairly useful one for those interested in Facebook engagement campaigns (on pages, not via Facebook ads). The Big List: 150 Facebook Pages Campaigns Case Studies contains a list of case studies on 150 Facebook engagement campaigns, which can be filtered by industry, brand, campaign, date, or source. The list is a handy reference tool, and we may be slightly biased because... read more>>
Burberry Defends Right To Use Humphrey Bogart Image In Facebook Timeline
British fashion brand Burberry is catching heat over its use of a photo on its timeline page, since removed, of late actor Humphrey Bogart wearing a Burberry trench coat in 1942 Academy Award-winning film Casablanca. First, Pasadena, Calif.-based Bogart LLC requested that Burberry cease use of the photo, followed by a threat to sue for violation of Bogart's publicity and trademark right, paidContent reported. Then yesterday, in response to the possible suit, Burberry... read more>>
Report: Facebook Users Negligent About Privacy
Despite efforts by Facebook to raise awareness, nearly 13 million of the 183 million users of the social network in the U.S. and Canada either have not accessed or are not aware of its privacy controls, according to a new study by Consumer Reports. However, the results should be taken with a grain of salt, as the magazine used a survey of 2,002 people 18 and older and called that total "nationally... read more>>
Facebook In-App Ad Developer LifeStreet Media Secures $66M Equity Investment
LifeStreet Media, creator of the RevJet platform for in-application advertising for Facebook, Apple (iOS), and Android developers, announced a $66 million equity investment by Nautic Partners. The company said RevJet has driven more than 200 million social and mobile app installs, paid out over $100 million of advertising revenue to developers, and reaches a monthly audience of more than 350 million. LifeStreet added that it drives more Facebook app installs than any other... read more>>
Five Ways To Get More Facebook Comments
Engagement is the name of the game for Facebook page administrators, and comments are among the easiest ways to stimulate back-and-forth with users on the social network. Here are five ways for Facebook pages to generate more comments: Be opinionated: Nothing riles people more than pure unabated opinion. It's this or it's that, but let it be something. Do you really want to ring in the comments and get a lively stream of... read more>>
Tabfusion Brings Check-In To Facebook Pages
Facebook tab application developer Tabfusion is bringing a little foursquare-like flavor to timeline for pages with its newest app, which allows users to check in to pages. Tabfusion said that each time a Facebook user checks in with its new Check In app, that user can leave a comment along with the check-in post, and a post on that user's wall is automatically generated, including a link to the page, which should... read more>>
Jobvite Facebook Contest Seeks Referral Stories
Social recruitment platform Jobvite is marking its first annual "National Employee Referral Month" with a Facebook contest in which it seeks the best job referral story. Facebook users have until May 30 to post their stories about job referrals to Jobvite's Facebook wall, and the post that tallies the most likes will fetch a new Apple iPad tablet for its author. Jobvite also offered the following referral-related statistics: 44 percent of new hires are... read more>>
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