Inside Facebook
Inside Facebook |
- Vitrue partners with 7 ad platforms to create loop between paid and owned media
- Facebook to give all groups file-sharing capabilities
- Facebook career postings: media solutions, analysts, recruiting, more
- Facebook hires: engineering, design, counsel, more
- Bing expands Facebook integration with new social sidebar on search results pages
| Vitrue partners with 7 ad platforms to create loop between paid and owned media Posted: 10 May 2012 02:01 PM PDT
Vitrue's Media Partner Program includes Involved Media, Marin Software, Nanigans, Optimal, SocialCode, Spruce Media and Unified, all of whom work with the Facebook Ads API to manage and optimize campaigns at scale. Vitrue has updated its Social Relationship Management platform with more collaborative workflow tools for community managers and media buyers, which could be increasingly useful as advertisers run Sponsored Stories and other ads that come directly from Facebook page posts rather than traditional ads with a headline, body copy and image. The strategy of partnering with several ad providers could allow Vitrue to serve a wider range of customers than if it had decided to acquire a single company as others in the industry have done. Last year, ad platform Efficient Frontier acquired page management company Context Optional, and in February Vitrue competitor Buddy Media bought Brighter Option to create its new BuyBuddy solution for paid media. Another Facebook marketing software company, Involver, recently announced partnerships with several of the companies now also working with Vitrue. Involver's "Engagement Optimization API" can be incorporated into any ad platform to allow marketers to optimize Facebook campaigns based on post-click engagement within Involver applications. Vitrue’s solution works a little differently. Members of the Media Partner Program log into Vitrue's platform to see a brand's Facebook page data and per-post metrics. Community managers have the ability to flag posts that receive high engagement and notify media buyers that the post might be a good one to apply paid media to. In both cases, Involver and Vitrue can remain agnostic and offer customers a number of options for ad platforms. This eliminates the risk associated with acquiring a single company and then convincing customers to switch to a new ad service. Vitrue says it is looking to add more ad platforms to its partner program in the future. |
| Facebook to give all groups file-sharing capabilities Posted: 10 May 2012 01:29 PM PDT Facebook is expanding its group file sharing features to give all groups the ability share files between members, we’ve confirmed with a spokesperson. Last month, the social network gave school-specific groups this functionality but it did not share that it would make the feature available widely until Mashable reported the news today. According to the Facebook Help Center, there will be a “Files” tab at the top of a group page and an “upload file” icon in the publisher. Users can share presentations, schedules, documents and other files with a group. Mashable says this excludes music files to avoid copyright infringement issues.
Documents within a group can be public or available to members-only based on the original privacy setting of the group. Public groups cannot make individual files members-only without making the entire group “closed” or “private.” Previously, users could create and co-edit “docs” within groups, but these could not be printed or exported to other word processors. The new files feature does not allow online editing, but users can download files, make edits and upload a new version. When users upload a revised version of a file, the previous version of the file remains available. Facebook acquired file-sharing company Drop.io in 2010, but we’ve learned this project was completely independent of that. Drop.io founder Sam Lessin was most recently involved with the Timeline redesign and organ donation initiative, according to his Facebook profile. File-sharing will begin to roll out to all groups, regardless of size, today. Image credit: Mashable |
| Facebook career postings: media solutions, analysts, recruiting, more Posted: 10 May 2012 12:30 PM PDT
Posts added this week on Facebook's Careers Page:
Jobs posted by Facebook on LinkedIn:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
| Facebook hires: engineering, design, counsel, more Posted: 10 May 2012 12:15 PM PDT
Facebook this week expanded its design team with new hires from YouTube, Quora and Rdio, according to its LinkedIn feed. It also appears that Facebook cleaned out its job inventory again this week, as its Careers page showed many jobs removed since last week. Jobs included counsel, engineering, accounting, communications, recruiting and more.
Prior listings now removed from the Facebook Careers Page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
| Bing expands Facebook integration with new social sidebar on search results pages Posted: 10 May 2012 11:43 AM PDT Bing redesigned its search engine to include a sidebar that displays information from Facebook friends and other social media sources that might be able to help with a search topic. The sidebar includes four components:
The change reflects the increasing influence of the social and interest graphs on products across industries. However, Bing made it a point to distinguish itself from Google, which recently received criticism for its Search Plus Your World redesign that gives prominence to pages with some connection to Google+. Microsoft, despite its longtime partnership with Facebook, chose to include results from a number of networks and separate its social results from traditional topic-based results with the addition of the sidebar.
The sidebar looks similar Facebook's Ticker, which has also influenced how Spotify displays activity from a user's friends. Its functionality is similar to TripAdvisor’s instant personalization which helps users find and connect with friends who are likely to have information about a travel destination based on what is available in their Facebook profiles. Bing builds on this concept by letting users post to News Feed and tag friends to notify them directly when there's a question they might be able to answer. All of these features are available on mobile devices, but they are shown at the bottom of the search results. The new sidebar will roll out gradually, but users can request access here. Bing began its Facebook integration by indexing page updates and publicly visible links posted by users in June 2010. Later that year Microsoft used Facebook instant personalization to influence its people search capabilities and to display Likes. Bing expanded its Facebook integration last year and began personalizing the rank of results based on the Likes of a user's friends. Here is an example of how someone might use the sidebar after searching for information about Honolulu.
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Facebook added several analytics and media positions this week on its 
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