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AllFacebook: Yahoo: 16 More Patents 'May Be Relevant' To Facebook Lawsuit

Daily AllFacebook Feed - Friday, May 04, 2012

Here's the latest from AllFacebook as of 4 p.m. ET. Visit AllFacebook throughout the day for breaking news and insider gossip.
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Friday, May 04, 2012

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Yahoo: 16 More Patents 'May Be Relevant' To Facebook Lawsuit

The fifth amendment to Facebook's initial public offering filing contained a warning that Yahoo found 16 more patents that "may be relevant" to the patent-infringement lawsuit it filed against Facebook in March. ZDNet's Friending Facebook blog obtained a letter from Yahoo to Facebook (embedded below), which included the following paragraph: Based on publicly available information, we believe that Yahoo's proprietary server technology may be relevant to Facebook's data centers and their servers. Such... read more>>

Facebook-Related Jobs Listed On Mediabistro

This week, Ryzing is hiring an AS3 Flash developer, and IMVU is still looking for a senior program manager. Sojo Studios is seeking a mobile games lead, and Five One Nine Games is in need of a director of monetization. Get all the details on these opportunities below, and find additional just-posted gigs on mediabistro.com. AS3 Flash Developer Ryzing (Philadelphia, PA) Senior Program Manager IMVU (Mountain View, CA) Mobile Games Lead Sojo Studios... read more>>

Marvel Backs 'Avengers Vs. X-Men' With Two Facebook Apps

Marvel Entertainment teamed up with social marketing platform Offerpop to promote its Avengers Vs. X-Men comic-book crossover with two applications on the Marvel Facebook page. Avengers Vs. X-Men Face Off allows users to choose the winners in match-ups between superheroes from the Avengers and the X-Men, such as Captain America vs. Cyclops and Iron Man vs. Magneto. It is powered by Offerpop's Tug of War app. And Marvel Cosplay Heroes uses Offerpop's Fan... read more>>

Fighting Prostate Cancer With Facebook

When a marketing executive found out that he had cancer, he put his career knowledge to work toward a different purpose and goal -- gathering and supporting the cancer-struck community. Facebook is helping him get through cancer, wrote Gabe Canales, who was diagnosed with prostate cancer at age 35. "And for me, that's invaluable," wrote Canales, now 37, in a post for Talking About Men's Health. At the time of his diagnosis, Canales was... read more>>

Facebook Boosts Kobo's Traffic, Registrations

Electronic reading and mobile application Kobo has attracted more eyeballs following its upgrade for timeline in January, seeing its traffic from Facebook rise by more than 50 percent and its daily registrations leap by over 90 percent. Kobo uses single sign-on so that users do not have to create new names and passwords, and it offers access to more than 2.5 million books, newspapers, and magazines. The app implemented action verbs started reading... read more>>

Angry Birds Land On Facebook Timelines

Angry Birds can now take flight directly from Facebook users' timelines following developer Rovio's introduction of its new "Share & Play" feature. Share & Play allows Angry Birds players to share and embed levels directly onto their timelines, as well as onto blogs and Web pages, and the game can be launched and played instantly from those locations. Players only need to click the share button to embed their games on their timelines,... read more>>

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Warren Buffett Won't Buy Facebook Shares

Legendary investor and Berkshire Hathaway Chief Executive Officer Warren Buffett will not take part in the rush to buy Facebook shares when its initial public offering launches May 18, but that doesn't mean he has a negative opinion of the social network. Appearing on CNBC's "Squawk Box" Friday morning, Buffett said that what is happening with Facebook is "extraordinary," adding, "People get excited about companies that have done that well." Buffett was asked... read more>>

It's Official: Facebook IPO To Begin Trading May 18

Say goodbye to rumors and speculation and hello to facts, as Facebook officially announced the details of its upcoming initial public offering, which will begin trading May 18. Here are the details: Facebook will price its shares Thursday, May 17, and begin trading Friday, May 18. Facebook's stock will trade on the Nasdaq exchange, under the symbol "FB." The social network will issue 337.4 million shares, and it filed with the Securities and Exchange Commission... read more>>

Note To Advertisers: Facebook Doesn't Take Orders

Despite its hotly anticipated upcoming initial public offering, Facebook has had trouble lately demonstrating how advertising can sustain growth, although it has accounted for 85 percent of the social network's annual revenue of $4 billion. In response to an article in The Wall Street Journal on the advertising industry's profitability question to Facebook, and CNET's chime-in that the social network doesn't return agency calls, ReadWriteWeb weighed in to the debate with intriguing... read more>>

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Lithium Rolls Out Next-Generation Facebook Social Marketing Solution

Facebook and social customer-experience provider Lithium Technologies rolled out its next-generation solution today, adding features such as rich media interactions, ad hoc groups, streaming conversations, and an improved ratings and reviews module. Lithium counts Sephora, Aruba Networks, and Fox Networks among its clients, and it said its new solution will allow marketers to combine their efforts in search, digital properties, and social media to increase engagement and conversation. Features of the Lithium Social... read more>>

Involver Ramps Up Facebook Ad Optimization

Facebook page platform Involver debuted its Engagement Optimization application-programming interface today, which allows social advertising platforms to integrate page management and advertising with the goal of optimizing their campaigns with real-time data. Involver said five launch partners are already using the Engagement Optimization API -- including Marin Software, Unified, and SocialCode -- adding that the technology also works with email marketing, Twitter, and other social platforms. The Engagement Optimization API allows Involver to... read more>>

Facebook Offers Now Available To Smaller, Local Businesses In Beta Test

Smaller and local businesses will finally gain access to Facebook Offers, as the social network announced the beta launch of the feature in the U.S. today on a self-serve basis. Facebook Offers were introduced at the Facebook Marketing Conference in New York Feb. 29, but only select businesses in the U.S. could access the feature. The social network then announced a limited beta test in mid-April, in conjunction with its acquisition of rewards... read more>>

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