AllFacebook: A Look At Facebook's Potential For Growth In Japan, South Korea, China
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Thursday, May 17, 2012
A Look At Facebook's Potential For Growth In Japan, South Korea, China
There's been talk lately about Facebook's growth potential among international markets. Much of this will depend on if and when the social network determines how to sell things on mobile, and if it can set up a seamless, user-friendly payment platform. In the social network's S-1 filing, it hinted at an intention to grow internationally: In countries such as Japan, Russia, and South Korea, we estimate that we have penetration rates of less... read more>>
Study: 44 Percent 'Never' Click On Facebook Ads, Sponsored Stories
Maybe General Motors got an advance copy of new research from digital marketing agency Greenlight, which found that 44 percent of respondents to its survey would "never" click on Facebook ads or sponsored stories. Only 3 percent the 500 people Greenlight surveyed -- admittedly a small sample -- said they "regularly" click on Facebook ads or sponsored stories, and just 10 percent said they did so "often." More bad news for the social... read more>>
Macy's Celebrates Brazil With Facebook, In-Store Campaign
As part of the "Brazil: A Magical Journey" campaign that launched Wednesday in select Macy's stores and on its Facebook page, the department store is inviting shoppers and fans to share what it calls "augmented experiences," or virtual excursions surrounding famous Brazilian fetes and pastimes, by uploading application-based photos to their Facebook pages. Through the campaign, Facebook users will be able to post photos of themselves at a mock Carnival, a spirited... read more>>
Facebook Video App: Youtoo Can Be On TV
It's not quite a primetime slot on one of the "Big Four" television networks, but Facebook video application Youtoo announced that videos uploaded via its Be on TV app will air on "network television," in "177 of the top 200 cable markets in the U.S." However, by "network television," Youtoo is not referring to ABC, CBS, Fox, or NBC, but to Youtoo TV, which, the company claims, is available in 15 million... read more>>
Yahoo Interim CEO Explores Settlement In Patent-Infringement Suit; Facebook Seeks Dismissal
Will a new chief executive officer bring new hopes for a settlement in the patent-infringement brouhaha between Yahoo and Facebook? Yahoo Interim CEO Ross Levinsohn (pictured) reportedly reached out to the social network in hopes of a settlement, after taking over for former CEO Scott Thompson. AllThingsD reported that Facebook is pushing for dismissal of the lawsuit filed by Yahoo in March, disputing the search engine giant's accusation that the social network... read more>>
Competition Is Fierce, Says Rosetta Stone Facebook Page Administrator
"Must have bulletproof self-esteem," the job description might well read. Curses and insults flung by anonymous fans and followers could quickly bruise a soft-shelled ego, says this Facebook page administrator. Before joining Rosetta Stone's three-person social media strategy team, 25-year-old Kari Johnson dabbled in film advertising and the music industry. Now, for the past year, the Brown University graduate has been the primary Facebook page administrator (and Twitter responder) at the Rosslyn,... read more>>
Report: India To Top U.S. In Facebook Users By 2015
How do you say "poke" in Hindi? According to several analysts, India is set to overtake the U.S. as the top Facebook market in terms of number of users by 2015. The U.S. currently dominates, with 157,348,340 users, according to AllFacebook Stats, followed by Brazil at 47,011,060, with India holding third place, at 44,274,120. But AbsolutData Executive Vice President Suhale Kapoor told CNBC India's Internet population is forecast to grow from some 120... read more>>
Facebook Debuts Pages Manager Iphone App
New Zealand, where timeline profiles debuted, is the scene of another Facebook product introduction, as the social network released an iPhone application called Pages Manager, which allows page administrators to manage their pages via the Apple mobile devices. 9to5Mac reported that the app functions just like the regular Facebook app for users, adding features including access to insights, which offers data such as users sharing the page and total number of brand... read more>>
Last-Minute Investors Shut Out Of Facebook IPO
He (or she) who hesitates is lost when it comes to purchasing shares in Facebook's initial public offering Friday, as several brokers have reportedly stopped accepting orders for the long-awaited stock. Reuters reports that Wells Fargo Advisors cut off orders as of 4 p.m. today, joining the following brokerages that did the same after the close of trading yesterday: TD Ameritrade Fidelity Investments Morgan Stanley E*Trade Financial Morgan Stanley told advisers that it would put a cap... read more>>
Facebook Sets IPO-Eve Hackathon
You would think Facebook employees would want to get a good night's sleep Thursday night, with the company's long-awaited initial public offering set for Friday morning. But that wouldn't fit with the social network's hacker culture, now, would it? So, what's the plan? Hackathon! TechCrunch reported that the social network's employees will participate in an all-night hackathon on IPO eve, with one source saying: We want to get everyone together and remind ourselves... read more>>
Facebook Bringing Back Poke Suggestions? Why?
Of all the disastrous moves Facebook could have made just hours before its initial public offering, this one takes the cake: Poke suggestions are back, at least for some users. After introducing the annoying poke suggestion feature in November 2009, the social network appeared to smarten up when it began to de-emphasize the poke last September, doing away with poke suggestions shortly thereafter. However, poke suggestions may be back, and the only question... read more>>
Potential Post-IPO Issues For Facebook: Mobile Revenue, Overvaluation, Google AdSense
The road ahead may be rough for Facebook, post-initial public offering. At least that is the speculation of Michael Mothner, founder and chief executive officer of El Segundo, Calif.-based online marketing firm Wpromote, who wrote about his predictions for Inc. magazine. Although Facebook recently scarfed down new mobile talent from photo-sharing application Lightbox, monetizing mobile will not be enough, according to Mothner. Facebook currently runs few ads on its mobile platforms, despite more... read more>>
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