AllFacebook: INFOGRAPHIC: Investment In Facebook Preferred Marketing Developers
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Wednesday, May 02, 2012
INFOGRAPHIC: Investment In Facebook Preferred Marketing Developers
Companies included in Facebook's Preferred Marketing Developer program have raised a total of $915.17 million in publicly disclosed funding, with nearly one-half of that amount going to advertising application-programming-interface vendors, according to research from "decision support system" AlphaBoost. Facebook officially merged its Preferred Developer Consultant and Marketing API programs earlier this month to create the Preferred Marketing Developer program. Here are some of the highlights from AlphaBoost's research: First Round Capital and Battery Ventures... read more>>
Facebook Marketing Platform Vitrue Feels Love
Vitrue, a marketing platform for Facebook and other social networks, is doing some marketing of its own with the launch of its Love campaign and its tag line, "Like can never replace Love." The campaign is meant to emphasize the point that brands are not built on clicks, but by establishing meaningful relationships, and it is aimed at drawing more clients to its Vitrue Social Relationship Management platform, which enables brands to... read more>>
SocialAppsHQ Debuts Social Reader For Facebook
Facebook tab developer SocialAppsHQ incorporated some of the functionality of social reader applications for Facebook into its new tab app, aptly named Social Reader. SocialAppsHQ's Social Reader works in conjunction with its RSS app to allow Facebook page administrators to install and display their RSS feeds on their pages. When users click on links in the RSS feed, they are taken to articles in the Social Reader, which are displayed on Facebook's... read more>>
Report: Facebook Prepping Messenger For Ipad
Facebook is developing a stand-alone version of its Messenger application for Apple's iPad tablet, according to reports. 9to5Mac reported that the early beta version of Messenger for the iPad is virtually identical to the social network's iPhone app, with features including one-to-one messaging, group chat, push notifications, and pinpointing friends' locations on a map. Mobile has been a priority at Facebook of late, as 9to5Mac reported that the social network is also developing... read more>>
Facebook Touts Mobile App Growth
Traffic directed to mobile applications by Facebook is soaring, reaching more than 160 million visitors and 1.1 billion visits in April, up from 60 million and 320 million, respectively, in February. The social network said in a post on its developer blog that seven of the top-10-grossing apps for Apple's iOS and six of the top 10 for Android were integrated with Facebook. Facebook called out three apps in particular in its blog... read more>>
GroSocial Extends White-Label Facebook Tab Offering To Small, Midsized Marketing Agencies
Facebook marketing firm GroSocial launched a new initiative aimed at extending the white-label offering of its Customizer Facebook tab platform to small and midsized marketing agencies. The GroSocial Agency Partner Program will enable small and midsized marketing agencies to help their clients develop their Facebook marketing initiatives using GroSocial's technology. Founder and Chief Executive Officer Zach Mangum said small and midsized marketing agencies represented the second-most-frequent demographic in its user data for Customizer,... read more>>
NYC Teachers Can't Friend Students On Facebook
Since the bold emergence of social media, school officials nationwide are ever tussling over what to do about the surge of social networking that actively engages school-age kids and digital tools in the classroom on which they are readily accessed. From cyber-bullying to inappropriate teacher-student interactions, there's no shortage of new foibles to try to prevent from occurring in the largely lawless digital age. In an effort to keep one form of possible... read more>>
California Beaming: State Credits Facebook With 1,400 Percent Spike In Organ Donors
It was early Tuesday when Co-Founder and Chief Executive Officer Mark Zuckerberg announced on "Good Morning America" that Facebook users could now indicate whether or not they were organ donors in their social-network bios. By half past noon PT the same day, Donate Life California had experienced an 800 percent uptick in online donor registrations, the Los Angeles Times reported. Hours later, a Facebook status update on the organ donor registry's page... read more>>
Report: May 18 Target Date For Facebook IPO
Mark your calendars, although in pencil, perhaps: After a flurry of rumors yesterday about Facebook's impending initial public offering, if a report from The Wall Street Journal holds true, May 18, 2012, will go down in history books. The Journal report follows yesterday's report by CNBC's Kate Kelly that Facebook's road show to promote its IPO to investors would kick off as early as Monday. Kelly reported on CNBC's "Closing Bell" yesterday: Facebook is... read more>>
Facebook COO Sheryl Sandberg Talks Organ Donation With Diane Sawyer
In the evening portion of Facebook's program to introduce its organ-donation initiative, Chief Operating Officer Sheryl Sandberg spoke with Diane Sawyer for an interview that aired on tonight's installment of ABC News' "World News with Diane Sawyer." Facebook Co-Founder and Chief Executive Officer Mark Zuckerberg introduced the new tool on ABC News' "Good Morning America" earlier today, telling "GMA" anchor Robin Roberts that users of the social network in the U.S. and... read more>>
Capitol Hill Reacts To Facebook's Organ Donor Initiative
Members of the Senate and House of Representatives, several of whom have medical backgrounds, responded to Facebook's announcement this morning of an initiative to promote organ donation with posts on the Congress on Facebook page. Rep. Phil Gingrey (R-Ga.), chair of the GOP Doctors Caucus: As a physician for more than 30 years, it's inspiring to see Facebook using its global influence to raise awareness of a critical health issue that impacts more... read more>>
GOP Members Battle For Facebook Fans
Republican members of the U.S. House of Representatives are entering the Facebook round of the 2012 New Media Challenge this week following a heated qualification round on the social network. Among the leaders making it into the Facebook contest are 13 members of Congress and three House committees: Oversight, Veterans' Affairs, and Homeland Security. You can track the action online at the challenge's information page, where NCAA March Madness-style brackets are posted. The Twitter... read more>>
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