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AllFacebook: Latest Facebook IPO Talk: Road Show Next Week?

Daily AllFacebook Feed - Tuesday, May 01, 2012

Here's the latest from AllFacebook as of 4 p.m. ET. Visit AllFacebook throughout the day for breaking news and insider gossip.
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Tuesday, May 01, 2012

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Latest Facebook IPO Talk: Road Show Next Week?

If it's a day that ends in "y," it must be time for more rumors about Facebook's upcoming initial public offering, and the latest scuttlebutt pegs the start of the social network's road show at as early as next week. AllThingsD reported that Facebook anticipates Securities and Exchange Commission approval to distribute its S-1 IPO prospectus within days, which would set the wheels in motion. Sources also told AllThingsD that contrary to previous... read more>>

Facebook Tests Another Social Sharing Icon

Facebook continues to experiment with ways to indicate to users that social content is being shared, with some users seeing a new icon that alerts them if clicking the link will lead to stories being posted on their news feeds. Sister blog Inside Facebook reported on the latest test by Facebook, in which a small icon next to the name of social news and social video applications appears grey if sharing is... read more>>

50 Media Personalities To Follow On Facebook

The timing is uncanny, isn't it? Shortly after the Twittersphere was aflame with a list of top 100 social media experts to follow on that social network, up popped this nifty list from The Huffington Post, offering suggestions for 50 bright stars of media to follow on Facebook in a nifty click-through slideshow. Among notables ranking on the list, long-established household journalists such as Barbara Walters (pictured), Diane Sawyer, Fareed Zakaria, and... read more>>

Silicon Valley Home Sellers Await Facebook IPO

It's been deemed the Facebook effect: The term is now being used to describe the electrifying jolt to the Silicon Valley real-estate market that the much-anticipated Facebook initial public offering is predicted to cause. Apparently, in the valley, homeowners looking to sell are now tightly clutching onto their estates and awaiting buyers made nouveau riche by the public offering. Fortune reported that the median price of a single-family home in Palo Alto --... read more>>

NewsMix Mixes In More Facebook Sharing

Customized digital magazine creator NewsMix rolled out a new design today that further incorporates Facebook in terms of sourcing and sharing. NewsMix users can create their own playlists by adding their favorite sources from Facebook, as well as from Twitter and Pinterest. And social media posting assistant Buffer allows NewsMix users to share playlists and articles via Facebook and other social networks. Buffer has been incorporated into the NewsMix application for the iPhone and... read more>>

Buddy Media Debuts Fruits Of Brighter Option Acquisition: BuyBuddy

Buddy Media announced the result this morning of its acquisition of and integration with social ad management software vendor Brighter Option in February, introducing its BuyBuddy brand-management software. BuyBuddy allows brands to manage paid, owned, and earned media across social publishing, applications, analytics, commerce, and advertising in one unified software suite, and to create, monitor, optimize, and measure highly targeted Facebook advertising campaigns, with features including: The creation of highly targeted and localized... read more>>

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Report: U.S. Consumers Still More Active On Facebook Than U.K.

Social media use in the U.K. still lags slightly behind the U.S., with 14 percent of U.K. respondents to a study by Market Force Information saying that they do not use social media at all. The study of more than 12,000 consumers also found that 81 percent of U.S. respondents are influenced by social media posts from their friends, while 78 percent admitted to being influenced by vendors' posts. Other findings comparing the... read more>>

Facebook Launches Organ-Donation Tool

This morning's big announcement by Facebook Co-Founder and Chief Executive Officer Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg on ABC News' "Good Morning America" involves organ donation. "GMA" anchor Robin Roberts, sporting a hoodie for the occasion, spoke with Zuckerberg at Facebook's headquarters in Menlo Park, Calif., announcing that users of the social network in the U.S. and U.K. can indicate that they are organ donors in the health and wellness... read more>>

Study: Auto Brands Tops In Facebook Engagement

Fuzzy math may be making a comeback. It's not the total tally of likes that a brand brandishes that matters most, according to a new study by Facebook statistics portal and analytics provider Socialbakers: Engagement is where it's at. The difference is that rather than just peeking at a Facebook page or clicking the like button in order to enter a contest, Facebook users on these pages actually make comments, respond to... read more>>

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Report: Cover Images Draw Eyeballs On Facebook Timeline Pages

Eye-tracking outfit EyeTrackShop turned its eyes to timeline for pages and found that the cover image was king. EyeTrackShop's findings, as reported by Mashable, ran counter to those from another eye-tracking study earlier this month by Simple Usability, which concluded that the importance of cover images was overrated, saying that most users did not notice creative combinations of the cover image and profile image, and many thought of the former as advertising... read more>>

Giving Gift Cards Via Facebook Is Good Karma

Wrapp may have thrown its hat into the U.S. gift card ring this morning, but it's not the only player, as San Francisco-based Karma has been occupying the space since February. Karma is an application for the iPhone and Android devices that connects with users' Facebook accounts to collect information on friends' birthdays, engagements, new jobs, new babies, or even just if they've having bad days. Users can then choose from several card... read more>>

5 Key Steps To Facebook Group Management

Compartmentalizing has its perks, and there's an aspect of siphoning off information and contacts that feels clever and efficient, which can feel hugely rewarding. Creating a Facebook group offers such a way to selectively share information, picking and choosing which friends, family, or acquaintances to share which information with. So, you can spark a conversation with your softball team about how to get to this week's game field without saturating coworkers and... read more>>

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