gravatar

Inside Facebook

Inside Facebook

Zynga’s stock recovers as Facebook IPO looms

Posted: 16 May 2012 05:02 PM PDT

After starting off the week at an all-time low, Zynga’s stock is beginning to rise again while Facebook’s initial public offering approaches.

The stock closed today at $8.22 a share, down from its opening at $8.75 but still notably higher than where its price was at the beginning of the week. Since Monday, Zynga’s shares have opened above their closing point from the previous day. The stock could be improving as Facebook’s Friday IPO draws near. The social network will likely be valued at over $100 billion with a stock price between $34 and $38 a share.

Facebook recently revealed in an S-1 amendment that Zynga was responsible for 15 percent of its 2011 income. When Facebook’s February S-1 showed 12 percent of its income came from Zynga, the developer’s stock rocketed up to over $14 a share before starting to fall back to previous levels. If the social network’s IPO is as big a success as many believe it will be, Zynga’s stock will likely see an even more dramatic share price increase.

Zynga’s stock still hasn’t taken off like many investors hoped it would when it began trading in December; shares didn’t return to their original price until late January. The stock managed to stay above $10 for February and March, but began a significant slide in mid-April, especially after the company’s Q1 earnings call on April 26. Although the company reported record bookings, it also reported a net loss of $85.4 million and shares dropped from $9.50 to $8.52 the next day. Shares continued to drop over the past two weeks, hitting an all-time low of $7.45 last Friday.

This post originally appeared on our sister site, Inside Social Games.

Report: standalone mobile app for Facebook page management coming soon

Posted: 16 May 2012 04:26 PM PDT

Facebook has created a standalone page management app for iOS devices, according to 9to5Mac. The app, called Pages Manager, is available in New Zealand but could roll out more widely soon.

Based on screenshots provided to 9to5Mac, the app appears similar to Facebook’s existing iOS app, but it adds page notifications and insights, as well as eliminates any features that are not related to pages. The app could help page owners monitor their pages and respond to fans more easily. With the m.facebook.com and the main Facebook iOS and Android apps, page admins can access their pages and write on their Timelines as a page, but there is no ideal way to get notifications or analytics without a third-party service. Pages Manager likely gives admins the option of receiving push notifications about recent page activity.

Making this a standalone app makes sense in order to not further complicate the main Facebook app. Spokespeople from the company did not yet respond to requests for more information about when the app will be available in all countries or whether an Android version would also be released.

From what we can deduce from a few screenshots, it appears that the recently added private message feature might not be an option from the app. It also does not appear that pages can edit their “About” section on the go, but might be able to manage their admins.

Facebook expands IPO with additional 83.8M shares from existing stockholders

Posted: 16 May 2012 02:56 PM PDT

Facebook will make an additional 83.8 million shares available in an initial public offering on Friday, according to an eighth amendment to its S-1 filing with the Securities and Exchange Commission.

Most of these shares are being sold by existing stockholders Accel Partners, Digital Sky Technologies, Goldman Sachs, Greylock Partners, Mail.ru Group Limited, Tiger Global Management and venture capitalist James Breyer. These entities and individuals likely decided to sell more shares after Facebook increased its price range for the IPO from between $28 and $35 to between $34 and $38.

Other additional shares will be sold by IPO underwriters, including Morgan Stanley and JP Morgan. According to today’s amendment, Facebook has granted its underwriters the right to purchase more 63 million additional shares of Class A common stock to cover over-allotments. This is sometimes called a “greenshoe” option. Previously, Facebook was offering only about 50 million shares for a greenshoe, but this increased today because the number of over-allotment shares is typically a percentage of the total number of shares being floated.

Facebook itself is still only offering 180 million shares, which will raise about $6.8 billion for the company at the high end of the range. The remaining shares being sold will come from founders, employees and investors. CEO Mark Zuckerberg will exercise stock options and sell 30.2 million shares worth over $1 billion before taxes. Zuckerberg was not among the investors who decided to increase the amount of shares they would sell in the offering.

Facebook’s IPO will likely value the company at over $100 billion. Executives are expected to set the final stock price on Thursday. According to TechCrunch, the company will hold an all-night Hackathon event before Zuckerberg rings the opening Nasdaq bell from the social network’s headquarters in Menlo Park, Calif., on Friday morning.

Horoscopes, Yahoo, video, Instagram, Lost Bubble, more on this week’s top 20 growing Facebook apps by DAU

Posted: 16 May 2012 08:57 AM PDT

Daily Horoscope was the No. 1 gainer on our list of Facebook applications that grew by daily users this week. Additionally, there were two other horoscope apps, Yahoo, a few video websites, mobile apps, Instagram, Facebook's developer site, and games led by Lost Bubble.

The titles below grew between 100,000 and 1.7 million DAU, based on AppData, our data tracking service covering growth for apps on Facebook.

Top Gainers This Week

Name DAU Gain Gain,%
1.   Daily Horoscope 1,900,000 +1,740,000 + 1,088%
2.   Yahoo! 6,500,000 +1,700,000 + 35%
3.   Siz.net 670,000 +530,000 + 379%
4.   Lost Bubble 380,000 +320,000 + 533%
5.   Zynga Slingo 4,000,000 +300,000 + 8%
6.   Candy Crush Saga 2,000,000 +200,000 + 11%
7.   Instagram 2,500,000 +200,000 + 9%
8.   الأبراج اليومية 200,000 +191,000 + 2,122%
9.   Buggle 690,000 +190,000 + 38%
10.   Pyramid Solitaire Saga 480,000 +160,000 + 50%
11.   Zynga 670,000 +130,000 + 24%
12.   Developer Site 120,000 +110,000 + 500%
13.   Chill 1,400,000 +100,000 + 8%
14.   Horóscopo Diário 1,800,000 +100,000 + 6%
15.   HTC Sense 1,600,000 +100,000 + 7%
16.   Klout 1,100,000 +100,000 + 10%
17.   Nimbuzz Mobile 1,900,000 +100,000 + 6%
18.   Nokia 2,300,000 +100,000 + 5%
19.   Pool Live Tour 2,100,000 +100,000 + 5%
20.   Samsung Mobile 3,600,000 +100,000 + 3%

In addition to Daily Horoscope,   الأبراج اليومية and Horóscopo Diário were popular on our list; these apps tend to post daily feed stories when used. Yahoo's web app was popular, as well as Siz.net and Chill.

Instagram remains on our list, but its video counterpart, Viddy did not. A number of other mobile apps were popular: HTC Sense, Nimbuzz Mobile, Nokia and Samsung Mobile. Then, Facebook's Developer Site made our list.

Finally, games on the list were led by Lost Bubble, but included several Zynga and King.com titles.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.

torsdag den 17. maj 2012 at 07.39