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AllFacebook: Facebook Testing Ways To Clarify Social Sharing

Daily AllFacebook Feed - Friday, April 13, 2012

Here's the latest from AllFacebook as of 4 p.m. ET. Visit AllFacebook throughout the day for breaking news and insider gossip.
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Friday, April 13, 2012

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Facebook Testing Ways To Clarify Social Sharing

One of the biggest concerns about using social readers is users' confusion over whether or not content is being shared, and Facebook appears to be testing a solution to that issue. Sister blog Inside Facebook reported that users of social readers tied to media outlets such as Digg, ESPN, The Huffington Post, and Yahoo News will now see two different icons to alert them if their friends will be able to see... read more>>

Facebook Rolls Out Offers, Acquires Tagtile

Today Facebook is debuting its offers service, the same day as the announced acquisition of rewards startup Tagtile. Facebook created a video about the offers rollout that we've embedded at the bottom of the post. Regarding the acquisition of Tagtile, Facebook confirmed the deal in a prepared statement to the media saying: We're happy to confirm that Tagtile's founders are joining Facebook, and that Facebook is acquiring substantially all of the company's assets. We've... read more>>

Facebook Timeline Removal Vendors Squabble

The developer of browser extension Timeline Remove accused Exoot Systems, developer of similar browser plugin Facebook Timeline Remover, of copying the former's code, which the latter denied. Timeline Remove and Facebook Timeline Remover accomplish the same basic task: Both plugins allow Facebook users to view their profiles in the old layout, rather than timeline. The developer of Timeline Remove sent us the following email, along with the graphic below: The way this new extension... read more>>

Sharing Hertz Facebook Coupon Boosts Value

Hertz is using its Facebook page to offer a coupon with a twist: The more times a button labeled "share it up"s is clicked, the higher the value of the coupon gets. The Share It Up campaign runs through April 30, and the discount on the coupon is valid for weekend and weekday rentals from April 16 through July 16. PeopleString subsidiary Share It Up created its social couponing platform to enable brands... read more>>

Brands On Facebook Don't Get The Picture

Photos are, by far, the type of Facebook content that draws the most engagement, so surely, brands on the social network focus on them, right? Not so much. According to a study of 300 brand pages, 150,000 Facebook posts, and 700 million likes by social media agency Pandemic Labs, brands on Facebook instead to post more links, which draw the least engagement. Pandemic clients include The Ritz-Carlton, DirecTV, and Au Bon Pain.... read more>>

Facebook-Related Jobs Listed On Mediabistro

This week, Spruce Media is hiring an agency account manager for Facebook ads, while Machine Zone has several openings in its Palo Alto, Calif. office. The company needs a senior operations engineer, a build/release engineer, C/C++ game developer and a scalability engineer. Get more info on these jobs below, and find addition just-posted gigs on mediabistro.com. Agency Account Manager (Facebook Ads) Spruce Media (Palo Alto, California) Senior Operations Engineer Machine Zone (Palo... read more>>

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Facebook Matches Email Addresses To User Names

Facebook announced that it is updating its messaging addresses to match the unique URLs users have selected for their profiles. Users who have already created Facebook email addresses will not be affected by the change, but those who haven't will see the update rolled out to them over the next few weeks. Facebook introduced the user name feature in June 2009, and Facebook email debuted in November 2010. Readers: How many of you set... read more>>

Now It's Just Obama Versus Romney On Facebook

The battle between President Barack Obama and Mitt Romney began on Facebook this week as the campaign shifted to the general election. The busy week in presidential politics started when former Senator Rick Santorum dropped out of the race. He leaves with more than 189,000 Facebook fans and a final note to supporters on the social networking site that read: "Thanks for your support and for joining the fight to freedom." It didn't... read more>>

Baseball Teams Race For Facebook Pennant

Social media agency Enter:new Media teamed up with Cleveland Indians fan blog Did The Tribe Win Last Night, on a competition to see which Major League Baseball team in the Indians' division, the American League Central, can score the most Facebook engagement. ENM will track the metrics, awarding points to each ball club for fan activity including Facebook posts that are liked (one point) and shared (10 points). DTTWLN, meanwhile, will provide weekly... read more>>

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Is Facebook Making You Lonely? (Again?)

Spring break combined with Facebook's quiet period before the initial public offer has everyone scrounging for stories, which is the only logical explanation for the latest batch of articles asking whether Facebook actually makes us lonely. If that question looks like a refrain to you, well, join the club. We love how Forbes' Jeff Bercovici answered the question posed by in his own headline, "Is Facebook Making You Lonely? Don't Be Stupid." He... read more>>

Facebook Ads Have 35 Times The Reach Of Google

Every Franklin spent on Facebook advertising has 35 times the reach of comparable spending on Google. Social media guru Brian Carter fleshes this out in a cool infographic we've reproduced below. Readers, what do you think of these numbers?... read more>>

Facebook Shows Off Expanded Seattle Digs

Facebook's Seattle office held an open house last night to showcase new digs for the team of nearly 90 engineers working in the Pacific Northwest location. Facebook first opened an office in Seattle August, 2010. And like Software Engineer Ari Steinberg said about the new office in a blog post on Facebook: Just a couple of years ago, the entire Facebook engineering team was in one building in Palo Alto, California. Everyone was... read more>>

inside network resource


AppData
AppData is an independent data service tracking application traffic and growth on social platforms. AppData provides comprehensive performance data, including MAU and DAU leaderboards for developers and for applications, historical data, and market and audience information. For more information, click here.



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