AllFacebook: Linking To Facebook Pages Lowers Ad Costs
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Wednesday, April 18, 2012
Linking To Facebook Pages Lowers Ad Costs
Advertisements on Facebook yield more paying customers when the promotion links to a page on the social network instead of an external website. So concludes SocialCode after conducting a research experiment about this on behalf of client ADT and in partnership with Mindshare. SocialCode's results bolster findings by TBG Digital about how ads proved to be most cost effective when links direct clickthrough traffic to the advertiser's page on Facebook rather than an... read more>>
Simple Ways To Get More Likes On Facebook Pages
Building your brand through increased likes is mission critical. Somecompanies leverage creative but effective ideas to garner more likes and further thesales process. But just as often, simple strategies work just as well. Burt's Bees keeps it simple by inviting users to "bee social, bee a friendand like the company," resulting in a very successful campaign of more than 250,000fans that share comments. Taking it a step further, the company is diligent aboutaddressing... read more>>
Browser Plugin Promises Better Facebook Searches
A free browser plugin launching tomorrow promises to put a more powerful search bar onto your Facebook homepage. Sociabell promises better Facebook searches that includes the entire web in addition to the social network, plus the ability to share search results with friends. Facebook may be working on its own upgrade of the native search bar on the site, but until then third-party solutions like the one promised by Sociabell could tide us... read more>>
Why Facebook Moms Are A Hot Market To Target
Mothers are more active on Facebook and more receptive to marketing messages posted there than women who don't have kids. According to a study by Performics, moms are 75 percent likelier than other women to trust information that companies post on social media and 45 percent more likely to base purchasing decisions on peers' recommendations. These and other tantalizing data points appear in a set of infographics and slides that Performics put together... read more>>
INFOGRAPHIC: Look Like An Expert On Facebook
Facebook dominates social media, but that doesn't mean you should post everything you can think of on the site. Considerlimiting it to blog posts, videos, photos, questions and answers. And keep in mind that attempting to connect to too many people at once can dilute genuine connections.This advice comes from startup Zintro, a startup network for connecting experts with seekers of information.... read more>>
1/3 Of Consumers Seek Health Advice On Facebook
While 80 percent of health-care organizations have social media initiatives, about one third of consumers turn to Facebook for health information. That's based on a survey of 1,060 adults and 124 medical industry executives conducted this February by the Health Research Institute at PricewaterhouseCoopers. The proportion of consumers who consult Facebook for health advice has clearly risen over the past year, as a similar study a year ago had pegged this habit... read more>>
Facebook Like Buttons On TV Make People Click
Facebook icons on television make consumers click. Almost two out of every three people surveyed by Accenture could recall seeing like icons while watching TV and one third have proceeded to "interact with social media" after seeing such a thumbs-up or similar logo on the broadcast screen. The 1,000 television viewers Accenture surveyed said they knew how to engage with the following social media icons they've seen on the screen: Like symbol: 42 percent; QR... read more>>
Facebook Surpasses All Google Properties In Brazil
Facebook overtook Orkut to became Brazil's top social network in January, but has only overtaken all of Google's properties in that nation just this month. Experian Hitwise data shows that Brazil's web traffic to headed to Facebook has dramatically increased over the past year, while those heading to Google properties, which include Orkut, has decreased. Orkut now ranks as the third site in that country. The decrease in Brazilian traffic to Google appears... read more>>
Facebookers Like Free Excerpt From Stephen King
A Facebook page devoted to thehorror novelist Stephen Kingbustled with activity after a post promised a free excerpt from the audiobook version of The Wind Through The Keyhole. This is his first self-narrated audiobook in a decade, and a Facebook post promising a free audio excerpt from this audio version generated more than 5,000 likes within a 24-hour period. The page where this offer posted was on a page called Fans of Stephen... read more>>
Facebook Launches 'Listen' Button On Music Pages
Facebook is launching a listen button on musical artists' pages, residing between the like and message buttons. Clicking on the listen button directs you to the artist's tracks on any of the social music-streaming services that a user has already signed up for. The button is already live on the pages for Linkin Park, Justin Bieber and Slash. Not to be confused with the buttons called "listen" that third-party developers have created for timeline... read more>>
Should Facebook Acquire Pinterest Or Path?
Ever since Pinterest splashed onto the scene with a growth rate exceeding other social networks, we've had a close eye on it as a possible acquisition target for Facebook. And now the recent acquisition of Instagram has revived the topic of Pinterest as a possible next target, along with Path, which actually carries a bit more value than the pinning site, according to our sibling blog Social Times. Path actually has a value... read more>>
58% Of Fortune 500 Have Corporate Facebook Pages
More Fortune 500 companies have corporate Facebook pages than Twitter aliases, only by a slight margin. Some 58 percent have corporate pages on Facebook, compared to 56 percent last year. And 62 percent of them have corporate Twitter accounts. These data points appear in an infographic compiled by Go-Gulf.com. As far as which corporate page on Facebook has the most likes on Facebook, McDonald's wins that popularity contest, flexing more than 40... read more>>
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