Inside Facebook
Inside Facebook |
- Facebook updates page insights to reflect impressions from shared posts
- Facebook picks Nasdaq, sources say
- Facebook career postings: D.C., public policy, engineering, recruiting, more
- Facebook hires: D.C., engineering, counsel, marketing, more
- 200M users include location in Facebook posts; company looks to expand location APIs
- Facebook expands app insights to track growth, retention, re-engagement trends
| Facebook updates page insights to reflect impressions from shared posts Posted: 05 Apr 2012 03:23 PM PDT
Previously, impressions gained from initial shares were included in page’s total and viral impressions, but impressions from subsequent “shares of shares” were not. Insights will now also include total impressions for all time. Previously, Facebook stopped collecting impressions data on posts after 28 days. These changes will give page owners a better sense of how their posts perform and what type of reach their messages receive. Getting fans to share content is important for pages to gain a wider audience, but page owners couldn't see just how many additional impressions they gained from those actions until now. Some page owners might not have even realized they were missing this data, but they will likely soon see greater numbers for total and viral impressions when they export page post insights. According to the blog post, updated data will be available for page owners in the next few days. Last week Facebook changed the way check-ins were tallied on pages associated with a physical location, and at the end of February, the company announced a switch to real-time page insights. |
| Facebook picks Nasdaq, sources say Posted: 05 Apr 2012 01:42 PM PDT Facebook has decided to list its shares on the Nasdaq under ticker symbol "FB," according to unnamed New York Times sources. When the social network first filed for an initial public offering in February, it did not reveal whether it would list shares on the Nasdaq or the New York Stock Exchange. New York Times sources say the company informed the exchanges of its decision this week. Facebook will join Zynga, Apple and Google, among other notable tech companies on the Nasdaq. LinkedIn and Pandora chose the NYSE for their initial public offerings last year. Facebook is expected to go public in May with the largest offering since Google’s in 2004. Patent lawsuits between Facebook and Yahoo could affect the timing, however. The social network is looking to raise $5 billion in its IPO, and it could be valued at about $100 billion. Facebook had $1 billion in net income on $3.71 billion in revenue in 2011, according to its S-1 filing. In February, shares on secondary market SharesPost cleared $44, valuing the company at $103.4 billion. |
| Facebook career postings: D.C., public policy, engineering, recruiting, more Posted: 05 Apr 2012 11:30 AM PDT
Posts added this week on Facebook's Careers Page:
Jobs posted by Facebook on LinkedIn:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
| Facebook hires: D.C., engineering, counsel, marketing, more Posted: 05 Apr 2012 11:00 AM PDT
This week Facebook hired a director of policy in D.C., patent and commercial counsel, an executive speechwriter, several engineers and a head of marketing communications for its Hamburg offices, according to its Careers page. According to its LinkedIn feed, the company also hired a manager of privacy and public policy. There were quite a few engineering gigs that seem to be filled, according to company posts, as well as assorted account management staff positions that no longer appear vacant. New hires per LinkedIn and other sources:
Prior listings now removed from the Facebook Careers Page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
| 200M users include location in Facebook posts; company looks to expand location APIs Posted: 05 Apr 2012 09:37 AM PDT
Williams also says the social network will soon open its place editing API and geocoding service to third-party developers. The company is working with beta partners on Open Graph place objects so that stories shared at locations through applications will show up on Timeline map or as Open Graph actions. This news reinforces the importance of location to the Facebook platform. When the company announced it would phase out Facebook Places as a standalone mobile feature, many pundits misinterpreted this as the social network conceding to services like Foursquare. Instead, we've seen Facebook deepen its location integration and create a foundation for users to share more than they could with simple check-ins. Williams, who was CEO at Gowalla until Facebook acquired the location-based service company in December 2011, says that there are 200 million monthly active users creating 2 billion actions tagged with location on Facebook. This means that, on average, users who check into places or add location to their posts do so about 10 times a month.
Before August 2011, Facebook's location data was only associated with mobile check-ins. Now users can tag locations — from countries to individual restaurants or buildings — in any post or photo they add to the site. It's also possible for Open Graph apps to enable location tagging, but we haven't seen many developers add this feature yet. For example, Spotify could allow users to share where they were when they listened to a song. This type of activity would quickly increase the amount of location data being shared on the platform. Time is another unique feature of Facebook's location strategy. Location-based services started by focusing on the present: "I am here now." With Timeline, users can now go back and add location information to old photo albums or life events that happened in the past. And with the latest changes to Facebook events, users can indicate where they are going to be in the future so that others can join them. This type of data gives Facebook options for a powerful mobile location-based ad platform.
“Current Location Usage” image screen-captured from Williams’ presentation here. |
| Facebook expands app insights to track growth, retention, re-engagement trends Posted: 05 Apr 2012 08:00 AM PDT Facebook is adding three new insights tools for developers to understand the growth and engagement of their applications over time, according to a video on the Facebook Platform page.
The new growth accounting section will break out the number of installs, users retained, users lost and users revived. Revived users are those that previously added the app, become inactive and then re-engaged. This is an improvement over Facebook's existing app insights that show installs and uninstalls but don't let developers know specifics about retained or revived users. By seeing these trends over time, developers can determine whether to focus more on new acquisitions, preventing churn or re-engaging inactive users. Triangle heat maps are another new addition to app insights. These charts will display how users are being retained over time as a function of when they added the app. As seen in the screenshot below, the x-axis shows users or "cohorts" when they installed an app. The y-axis shows "tenure" or time elapsed since the user added the app. Different colors denote levels of engagement. So for example, users that continue to use the app after 10 days might be more engaged so that is shown in red. There could have been some event on Feb. 1 that led those new users to engage very little, and that is shown by the vertical black bar.
A drill down feature will let developers click on a point on the triangle heat map and generate a line graph that plots a cohort's retention over time. Developers can click multiple points and compare users' engagement percentages. Facebook has not yet responded to requests for further information about the new features, including when they will go live for all developers or become available in the API. The video explaining the latest insights can be found here. |
Facebook page insights will now more accurately count the number of impressions gained through fans sharing posts, according to 
Facebook seems to be searching for a few public policy employees, as well as the head of technical recruiting and about a dozen engineers, according to jobs posted to its 
About a quarter of all Facebook users add location data to their posts each month, according to a presentation by Facebook product manager Josh Williams at the Where Conference in San Francisco.
Developers will soon see additional data for "growth accounting," "triangle heat maps" and "drill down." These charts provide more details about trends in installs, retention and churn, which could help inform developers as they make decisions about marketing their applications or changing features.
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