AllFacebook: How Digitas Differs From Other Facebook PMDs
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Thursday, April 19, 2012
How Digitas Differs From Other Facebook PMDs
Beth McCabe, vice president of social marketing and technology at Digitas, told us about newly joining Facebook's preferred marketing developer program for the first time. Did Digitas just join the PMD now or was there a recertification? Which of the four areas does Digitas have badges in? Digitas just joined the PMD program and we are thrilled. We qualified for the PMD program in apps, which means we fully tap into the Facebook... read more>>
Majestic Media Joins Facebook Marketing Program
We continue to hear from companies that have either just joined Facebook's newly merged preferred marketing developer program or expanded their certifications within it. Majestic Media just joined Facebook's marketing program, andManaging Director Mario Zelayatold us about what the Toronto-based company has to offer and its approach to Facebook's marketing program. Which areas does Majestic have badges for? What was the process of obtaining them like? Majestic Media has the apps badge. The process... read more>>
Facebook Timeline Helps Make Viddy #1 Free IPhone App
It's a good day for Viddy. The free app that allows users to, with a few taps on their iPhones, capture and edit videos then share them via email, text or social networks, rose to the top of the Apple App Store's charts today, hitting the coveted number one spot for the first time. In addition to ranking number one among free iPhone apps, Viddy has 6.1 million monthly active users, and... read more>>
BranchOut Tops 25 Million Facebook Users: INFOGRAPHIC
True to its name, the biggest professional networking application on Facebook is branching out: BranchOut has more than doubled its Facebook userbase over just two months, now surpassing 25 million users. At least three new people sign up for BranchOut every second, on average. Roughly half the new signups come from people outside the U.S.,primarily Europe, Australia, Canada and India. And since BranchOut added mobile functionality in late February, some 40 percent of... read more>>
Q&A: What Offerpop Offers The Facebook PMD
We're hearing from many of the 232 companies participating in Facebook's preferred marketing developer program that the social network officially launched yesterday. This merged thepreferred developer consultant and marketing application programming interface developer programsinto one program with four different badges:pages, ads, applications and insights. Many of the companies already in this PMD are getting certified for additional areas of expertise. One such example is Offerpop. The company's Chief Marketing Officer Mark Cooper told... read more>>
Browser Plugin Restyles Facebook Timeline
The creator of Timeline Remove, a company called Secuna, has come out with a new variation on the browser plugin called Restyle Timeline, roughly one weekafter accusing a competitor of copying the removal tool. This newest browser plugin doesn't replace that first product, Timeline Remove, but rather offers another approach for those disgruntled with the Facebook layout: restyling, not removing. Now, like the removal product, Restyle Timeline uses open source technology (hence the... read more>>
Facebook Reportedly Closes In On May 17 IPO Date
Apparently, more people are saying that Facebook wants to schedule its initial public offer on May 17, although no one is going on the record about it. The May 17 date would depend on the Securities and Exchange Commission approving the necessary paperwork, including filings related to the acquisition of Instagram, TechCrunch reported. SEC rules effectively prohibit anyone with direct knowledge of the pending transaction to have an on-the-record conversation with the media. Of... read more>>
Facebook Officially Merges Partner Programs
Facebook has merged its preferred developer consultant and marketing application programming interface developer programs into one big program, with a single name and 232 member companies in 35 countries. The rechristenedpreferred marketing developer program hasbeen known for some time now, but today this became official. And it turns out there's some new information beyond the fact that Facebook's official developer blog included an entry about it today: The social network will revise... read more>>
Spotify Will Appear On Coca-Cola's Facebook Page
Spotify held a press conference today to announce a global partnership with Coca-Cola, putting the music player on the beverage brand's page on Facebook, which has 41.3 million fans. This will occur in time for the 2012 summer Olympic games, which Coca-Cola is sponsoring, among many others. Spotify has been extending its reach across the web through various partnerships encouraging developers to build applications around the music streaming service. The vendor is also... read more>>
61% Of Parents Log Onto Kids' Facebook Accounts
Parents and their kids play a cat-and-mouse game on Facebook: The former tries to keep tab on the latter, which responds by running faster, prompting the former to do the same. Kids know that their parents are watching and think that ignoring their folks' friend requests takes care of the problem. Parents realize that they're being ignored and get desperate.Desperation leads to the kinds of behavior unearthed in a survey by security... read more>>
Demand Your Data From Facebook: Berners-Lee
The inventor of the web, Tim Berners-Lee, is voicing his protests to a similar proposal in the U.K., calling upon Facebook users to yank their personal data from the networking site. Berners-Lee says Internet users should also demand all of their inaccessible data from Facebook, Google, and every other major website, according to a report in the British newspaper The Guardian. The British law proposes that intelligence agencies observe every U.K. resident's Internet... read more>>
Facebook Will Expand Metrics In Ads Manager
Facebook has announced that its advertising metrics will include new data points labeled actions, measuring how campaigns fulfilled specific marketing objectives. The actions data will appear in Facebook's ad manager tool, comparing how paid campaigns performed versus specific goals, such as usage of apps, credits spent, or page posts. For instance, a concert venue with a ticket application on its page could measure how many people used the app to make purchases after... read more>>
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