AllFacebook: Should Facebook Acquire Pinterest Or Path?
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Tuesday, April 17, 2012
Should Facebook Acquire Pinterest Or Path?
Ever since Pinterest splashed onto the scene with a growth rate exceeding other social networks, we've had a close eye on it as a possible acquisition target for Facebook. And now the recent acquisition of Instagram has revived the topic of Pinterest as a possible next target, along with Path, which actually carries a bit more value than the pinning site, according to our sibling blog Social Times. Path actually has a value... read more>>
58% Of Fortune 500 Have Corporate Facebook Pages
More Fortune 500 companies have corporate Facebook pages than Twitter aliases, only by a slight margin. Some 58 percent have corporate pages on Facebook, compared to 56 percent last year. And 62 percent of them have corporate Twitter accounts. These data points appear in an infographic compiled by Go-Gulf.com. As far as which corporate page on Facebook has the most likes on Facebook, McDonald's wins that popularity contest, flexing more than 40... read more>>
5 Most Essential Facebook Marketing Metrics
Here are five simple, but oh-so-useful social media metrics you should be measuring right now. Volume The first -- and easiest -- social media metric to measure is volume. What is the size of the conversation about your brand or your campaign? Volume is a great initial indicator of interest. People tend to talk about things they either love or hate, but they rarely talk about things they simply don't care about at all. While... read more>>
Want More Facebook Likes? Fake 'Em!
Facebook likes can only do so much for a webpage, and when they're not even real ones you can't call them true engagement. Nor will any web search engine results, for that matter. So that has us scratching our heads over the utility of a site called Like Fake, which generates code that you can put on your own website to make it look like more people have given you the thumbs... read more>>
How To Score A Return On Investment In Facebook
Companies struggle to measure, let alone earn, a return on investment in Facebook marketing, but we've learned of a breakthrough in this regard. It's detailed in the slides below from an original presentation at the AllFacebook Marketing Conference in Germany byMarco Rinne, social media marketing manager at Microsoft Germany. Rinne's key takeaway is that affiliate marketing, advertising and social commerce are all ways to attach financial gains to social media in order to... read more>>
Socialbakers Debuts New Facebook Analytics Product
Socialbakers took the next step in Facebook analytics with today's launch of Analytics Pro, which enables brands to keep a close watch on their performance on the social network, as well as that of their competitors. Analytics Pro provides monitoring, competitive analysis, and campaign performance data for Facebook pages and Twitter profiles in a single dashboard, and other features include: Graphical analysis of engagement with Facebook and Twitter content, including likes, comments, and... read more>>
Facebook Timeline Grows iHeartRadio 30-Fold
The social music application iHeartRadio increased its monthly active users 30-fold since upgrading to operate on Facebook timeline. The application lets users create customized radio stations and then let Facebook friends know what they're listening to with what else but the open graph action verb "listen." This app created by Clear Channel Broadcasting currently has 2.5 million users on a monthly basis, and 570,000 on a daily basis, according to our own AppData. What... read more>>
Facebook Game Advertisers Enjoy Lowest CPC
Social game companies effectively pay the lowest rates on Facebook advertisements that price on a per-click basis, according to an analysis ofAdParlor data. The subsidiary of AdKnowledge studied 100 million clicks over a six-month period, between June 23, 2011 and February 27, 2012, taken from more than 500 AdParlor clients across all industries. The Facebook advertising vendor found that overall the average cost per click is below 80 cents, although that fluctuates daily,... read more>>
Marketers, Get Inspired During Facebook Talk
Can Facebook and other social technologies spurcreativity? That's the subject of the next Creatives Talk Liveevent this Wednesday, April 18 at 2 p.m Eastern. Wednesday's featured presenter is Roland Smart, director of product marketing atInvolver, who will explore the intersection of technology, marketing and creativity. As a marketing developer, Smart will share his insights on building meaningful relationships with key stakeholders, and highlight some of his favorite social applications, such as USA Today's Facebook... read more>>
Facebook Advertising Rates Skyrocket, CPM Up 41%
Rising demand for advertising has enabled Facebook to raise prices 41 percent over a one-year period, for promotions sold based on the number of views or hits. That comes from a report by TBG Digital, which studied over 372 billion marketplace ad views on behalf of 235 clients with audiences in over 190 countries, and had the results verified by the University of Cambridge. The average cost per thousand views, or impressions, grew... read more>>
U.S. House Republicans Begin Facebook Battle
Republican members of the U.S. House of Representatives are launching their 2012 social media competition today. The annual New Media Challenge, now in its third year, is designed to help Republican members of the House improve their reach to constituents using Facebook, Twitter and YouTube, and also highlight the most creative use of these social media platforms. To date, 90 members of the Republican caucus have signed-on for the battle.Last year, Representative John... read more>>
Guide To Facebook For School Counselors Released
Just days after Facebook unveiled secure groups limited to students and academic institutions, a new initiative aims to educate school counselors about the social network. The American School Counselor Association and iKeepSafe used grant funding from Facebook to create a guide to help educators better understand how to use the social network. The result, available on Facebook's safety page,can help school counselors with four aspects of social media: Developing school policies. Responding to online incidents... read more>>
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