AllFacebook: Facebook Adding Edge Network Servers To Handle Photos, New Services
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Thursday, June 21, 2012
Facebook Adding Edge Network Servers To Handle Photos, New Services
Facebook Director, Hardware Design and Supply Chain Frank Frankovsky said at GigaOM Structure 2012 in San Francisco Thursday that the social network will add its own servers to points of presence owned by Internet-service providers in order to speed delivery of the social network's content. GigaOM reported that Facebook is not replacing its content delivery network partners, but simply bolstering its edge network to account for new services. Frankovsky said at the event... read more>>
Facebook To Make Changes In Response To Class-Action Lawsuit Over Sponsored Stories
After initially settling a class-action lawsuit regarding sponsored stories for $10 million, Facebook said it will make some changes and give users more control over how their personal information is used in the ad feature. These changes could deal a big hit to the social network's pocketbook. Reuters reports that the total loss to Facebook, once these changes are in place, could be far beyond the $10 million that was donated to... read more>>
Study: Brands Posting On Facebook Find Highest Engagement On Tuesdays
What day of the week is the best for brands to post on Facebook? What time of day is the best for brands to post on Facebook? And does it really matter? Email marketing software provider Yesmail became the latest on a long list of companies trying to answer those questions. In terms of which day was the best, Yesmail found that: Campaigns deployed on Tuesdays earned the highest engagement, even though Tuesday... read more>>
Teens Choosing Tumblr, Foursquare Over Facebook
In terms of social media preferences, teenagers have been hard to quantify. A study released recently by youth market research firm Ypulse shows that more teens are bypassing Facebook to check in on Foursquare and post photos and thoughts on Tumblr. According to a story by USA Today,18 percent of teens surveyed like checking into locations on Foursquare instead of Facebook. When teenagers just want to browse, many of them felt that... read more>>
INFOGRAPHIC: Exposure Rate, A New Facebook Advertising Metric
Advertisers and marketers on Facebook can never have too much information, and a new metric is set to join the analytics pool courtesy of Resolution Media and Kenshoo: exposure rate. Exposure rate measures the percentage of a brand's target audience it is actually reaching and exposing to its message, and it is the focus point of a new study that analyzed global data from 65 billion Facebook ad impressions and 20 million... read more>>
New Louisiana Law: Sex Offenders Must Identify As Such On Facebook
A new Louisiana law aimed at sex offenders mandates that they must identify their criminal status on Facebook and other social media sites. The lawmaker who signed the bill, which goes into effect Aug. 1, hopes that other states will consider similar procedures. Sites such as Facebook and MySpace have been known to delete profiles of sex offenders, but Louisiana Rep. Jeff Thompson feels that this law should help cover any lapses.... read more>>
Social Ads Tool Debuts Optimized CPM Bidding For Facebook Ads
Facebook ad-management system Social Ads Tool introduced optimized CPM (cost per impression) bidding, which allows brands to take advantage of Facebook's internal bidding and ad delivery system and focus their attention on certain metrics. Optimized CPM bidding from Social Ads Tool allows brands to specify that the social network should tailor the delivery of their ads based on: Actions (not available for ads outside of Facebook) Clicks Reach Social impressions First, users must select between two types... read more>>
AllFacebook Marketing Conference Kicks Off Next Week -- June 28 And 29 In San Francisco
AllFacebook Marketing Conference is headed to San Francisco in one week. Join us June 28-29 for two full days of Facebook marketing immersion. How are Facebook's evolving tools and applications affecting marketing and advertising opportunities? Learn how to navigate your way through Facebook's latest innovations and discover best practices for using them to deliver revenue-generating results. The conference program boasts more than 50 of the world's leading social media experts, including: Robert Scoble, Rackspace Austin... read more>>
Four Bike Companies On Facebook That Your Business Can Learn From
Cyclists, casual and professional, have a unique relationship with their gear. They really depend on it day in and day out to get them where they need to be, and a bad piece of equipment can mean being stranded. This trust and dependency breeds a strong brand relationship between cyclists and their chosen brands -- the kind of connection all businesses should aspire to create. We took a look at the... read more>>
Facebook Adds Emoticons To Desktop Chat
They cannot be killed. They only come back stronger. Zombies? No: Emoticons, which Facebook added to its chat feature for desktop users. Facebook announced the addition in a post on its Facebook Tips page: You can now easily add smiley faces and other emoticons to a conversation when you're chatting with your friends. Look for the icon in the bottom-right corner of your chat window and emote away. The ever-present like button also makes... read more>>
Facebook Revises Payment Terms For Users, Developers
Following Facebook's announcements Tuesday that it was scrapping Facebook Credits in favor of local currency, as well as launching subscription billing for applications, the social network updated its payments terms Wednesday on both the user and developer sides. Sister blog Inside Facebook outlined the changes the social network made. On the user side, the biggest change was much stronger emphasis on the rule that Facebook users under the age of 18 cannot use... read more>>
Facebook Unique Visitors Dropped In May
Online analytics firm ComScore released the latest figures Wednesday about how many people are visiting Facebook. The report showed that unique visitors were down in May from April and March, indicating that the site's growth might be tapering off. In March, Facebook attracted 158.93 million unique users, a number that fell to 158.69 million in April and 158.01 million in May. However, while fewer people may have visited the site, they're spending... read more>>
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