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Inside Facebook

Inside Facebook

Facebook roundup: stock price slips, Chill raises $8M, new currency API and more

Posted: 29 Jun 2012 06:00 PM PDT

Facebook shares back down to $31 – Facebook stock is down 5 percent from last Friday, closing at $31.09 today. The stock slipped after a number of analysts suggested that the company might report underwhelming earnings this quarter. Six of Facebook's 11 IPO underwriters initiated coverage with a Hold rating or the equivalent. Lead underwriter, Morgan Stanley, and Goldman Sachs and JP Morgan all have the equivalent of a Buy recommendation. Facebook announced today that it will hold its Q2 earnings call on July 26.

Chill raises $8M – Social video site Chill, which integrates Facebook Open Graph, announced that it raised a $8-million round led by Kleiner Perkins Caufield & Byers and William Morris Endeavor. The app has more than 10 million monthly active Facebook-connected users, according to AppData.

Facebook creates API to show pricing in user's local currency – Facebook launched an API on Thursday that gives developers access to a user’s preferred currency and the conversion rate to Credits. This lets developers show prices in a user’s preferred currency in their in-game stores.

Springpad now lets users import Likes – Note-taking app Springpad announced new Facebook integration features that allow users to import and organize their Facebook Likes so that they can search them. The app also layers on information from Rotten Tomatoes, Open Table, Foursquare and other services to provide more context and recommendations around a user's existing interests.

Timeline app leads to 150 percent increase in traffic for Endomondo - Workout tracking app Endomondo, released new stats on the success of their app for Facebook Timeline. In addition to passing 10 million downloads, Endomondo announced that its users share 50,000 workouts per day on Facebook, and it has seen a 150 percent increase in traffic from Facebook since the launch of its Open Graph integration.

Ad tool shows advertisers if their images are the right size – Facebook added a widget to its self-serve ad tool this week to show advertisers what the exact dimensions should be for their ad images. The feature will show users if the image they uploaded is too large or small.

 

Facebook career postings: mobile, platform, recruiting, client management, more

Posted: 29 Jun 2012 03:45 PM PDT

 Facebook added 17 new positions to its careers page this week, including jobs for a mobile growth partner engineer, marketing and platform designer, a pan-Euro client partner and a procurement buyer, among others.

Posts added this week on Facebook's Careers Page:

  • Mobile Growth, Partner Engineer
  • Platform Program Manager
  • Platform Program Manager
  • Procurement Buyer
  • Corporate Communications Manager, India (Hyderabad)
  • Recruiter – London
  • Recruiting Coordinator – Engineering- Contract
  • Recruiting Manager – London
  • Technical Program Manager 120603
  • Marketing & Platform Designer
  • Analyst, Platform Operations, Spanish/Portuguese (Dublin)
  • Associate, Platform Operations
  • Account Manager, Financial Services (New York)
  • Pan Euro Client Partner (London)
  • Client Partner, Retail
  • Client Partner, Retail (Austin)
  • Operational Data Analyst (Austin)

Facebook hires: head of policy, analysts, client partners, engineers, more

Posted: 29 Jun 2012 03:03 PM PDT

Facebook appears to have hired a head of policy, France, and about two dozen other employees according to listings removed from its careers page, as well as LinkedIn updates.

New hires, according to LinkedIn:

  • Aravind Anbudurai, Software Engineer - former Software Development Engineer, IC-1 at Yahoo
  • Edward Ohrns, Sales/Advertising - former Cust Svc II Rep at PSCU
  • Mark Uyeda, Recruiting Coordinator - former Recruiter Compliance Administrator at Facebook
  • Shireesh Asthana, Platform Engineer - former Directed Research Student at Integrated Media System Center
  • Vasiliy Kuznetsov, Product Analyst - former associate at ZS Associates
  • David Stone, Client Partner - former Product Manager at WaytoStay
  • Kasey Sykes, Team Lead, Strategic Client Services - promoted from Account Manager at Facebook
Positions removed from the Facebook Careers page:
  • Head of Policy, France
  • Network Engineer, SW
  •  Data Center Business Operations Manager
  •  Manager, Business Operations
  •  Operations Analyst
  •  Public Policy Manager (Sao Paulo)
  •  HR Specialist – Contract (Austin)
  •  Data Center Business Operations Manager
  •  Datacenter Optimization Engineer
  •  Lead Data Center Technician (Forest City)
  •  Network Engineer, SW
  •  SCO Procurement Coordinator, Site Operations
  •  Sourcing Manager, Data Center Infrastructure Services
  •  Head of CPG/Beverage, Global Vertical Marketing
  •  Platform Developer Marketing Manager
  •  Analyst, Ad Review Operations – Contractor (Austin)
  •  Analyst, Platform Operations (Dublin)
  •  Analyst, Platform Operations (Dublin)
  •  Manager, Platform Operations
  •  Account Manager (Sao Paulo)
  •  Team Lead, Media Solutions, Southern Europe (Dublin)
  •  Operations Analyst
  •  Client Partner, Mobile (Chicago)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Coca-Cola, Entertaining Elf, Ted movie and more on this week’s top 20 growing Facebook pages

Posted: 29 Jun 2012 12:19 PM PDT

Facebook for Every Phone, the page for Facebook’s feature phone application, continues to have massive organic momentum, picking up millions of new Likes a week.

The top 20 fastest growing Pages this week gained between about 308,000 and 2.7 million Likes. We compile this list with our PageData tool, which tracks page growth across Facebook.

Top Gainers This Week

# Name Total Likes Daily Growth Weekly Growth 
1   Facebook for Every Phone 104,840,554 +304,361 +2,786,546
2   Coca-Cola 43,429,383 +34,398 +561,505
3   The Entertaining Elf 3,004,520 +42,430 +520,457
4   Ted (The Movie) 1,131,706 +61,131 +447,300
5   Cristiano Ronaldo 46,013,702 +27,902 +433,153
6   Adele 31,271,823 +27,567 +403,431
7   Amazon.com 5,961,738 +25,168 +399,217
8   YouTube 59,840,358 +25,599 +387,506
9   Titanic 26,211,635 +42,395 +385,511
10   Samsung Mobile 9,364,183 +54,548 +364,154
11   Mozilla Firefox 10,019,058 +19,351 +363,692
12   Target 14,465,198 +37,566 +346,507
13   Samsung Mobile USA 7,338,712 +36,607 +337,806
14   Rihanna 58,138,696 +45,543 +336,504
15   The Simpsons 52,648,804 +21,354 +334,537
16   Ek Tha Tiger 404,715 +214,306 +326,305
17   Facebook 68,866,102 +44,037 +324,667
18   Shakira 52,157,359 +20,892 +315,497
19   Lian Bazlamit 404,409 +479 +313,901
20   Eminem 58,996,329 +41,296 +308,266

 

Coca-Cola seemed to grow as the result of promoting one of its recent posts. The post, seen to the right, gained significantly more shares, Likes and comments than others on the page, though it is similar in style and execution to what Coke has been doing for weeks. The company might have run a page-post ad or page-post Like Sponsored Stories to get that boost.

The Entertaining Elf, a website that bills itself as “your daily dose of entertainment and fun,” came in at No. 3. The site has been making several posts a day and includes a Like button for its Facebook page next to all of its blog posts.

Ted (The Movie) picked up close to 450,000 Likes this week, likely due in large part to an ad campaign promoting the film’s release today. The page also features a tab app that lets people add the film’s stuffed bear character, Ted, to photos of themselves partying. Users can then share the photo or set it to be their Timeline cover photo.

Amazon.com, Target, Samsung Mobile and Samsung Mobile USA have had ongoing Sponsored Story campaigns that make them appear regularly on our list of top growing pages. Other pages in the top 20 seem to have grown through organic momentum, though Palestinian singer Lian Bazlamit seems to have gained new Likes from a page consolidation.

Instagram, Socialcam, Glassdoor, Chill, Sims FreePlay and more on this week’s top 20 growing Facebook apps by DAU

Posted: 29 Jun 2012 09:09 AM PDT

Instagram tops our list of Facebook-connected applications growing by daily active users this week. The mobile photo sharing app got updates for iOS and Android this week.

Titles on our list gained the most DAU of any apps on the platform, growing from between 200,000 and 2.7 million MAU, based on our AppData tracking service.

Top Gainers This Week

Name DAU Gain Gain,%
1.  Instagram 5,100,000 +2,700,000   + 113%
2.  Socialcam 7,700,000 +1,300,000   + 22%
3.  Glassdoor 1,300,000 +1,080,000   + 491%
4.  Yahoo! Social Bar 5,000,000 +1,000,000   + 25%
5.  Chill 1,100,000 +830,000   + 307%
6.  Song Pop 1,800,000 +700,000   + 64%
7.  Terra 1,200,000 +520,000   + 76%
8.  60photos 630,000 +490,000   + 350%
9.  TripAdvisor™ 2,100,000 +400,000   + 24%
10.  The Sims FreePlay 350,000 +340,000   + 3,400%
11.  Birthday Reminder 600,000 +310,000   + 107%
12.  Pinterest 3,300,000 +300,000   + 10%
13.  Wish 550,000 +270,000   + 96%
14.  Get Revealed 930,000 +260,000   + 39%
15.  Facebook 300,000 +250,000   + 500%
16.  Pedido de Amigos 810,000 +240,000   + 42%
17.  HTC Sense 2,500,000 +200,000   + 9%
18.  Flipboard 1,800,000 +200,000   + 13%
19.  MyCalendar – Birthdays 2,400,000 +200,000   + 9%
20.  Microsoft Live 14,100,000 +200,000   + 1%

Video sharing app Socialcam took the No. 2 spot, growing steadily again after a drop in DAU earlier this month. Another Open Graph video app, Chill, came in at No. 5. Career app Glassdoor was No. 3 with a nearly 500 percent increase. The web integration has broken into the top gainers after appearing on our emerging apps list three weeks ago. When users add the app they can invite their friends as “inside connections,” and their friends will receive notifications to add the app.

No. 6 Song Pop was one of only two games in the top 20 this week. No. 10 The Sims FreePlay, an app for iOS and Android, got an update this week that allows users to invite their Facebook friends to get on a party boat. The app saw a 3,400 percent increase in Facebook-connected users as a result.

All data in this post comes from our traffic tracking service, AppData.

lørdag den 30. juni 2012 at 07.40