Inside Facebook
Inside Facebook |
- New Facebook platform industry hires: Identified, Wildfire, Buddy Media, AdParlor, Milyoni, Spruce Media
- Mobile apps, listening to music, Warcraft, gummies, Subway, more on this week’s top 20 growing Facebook pages
- Facebook platform update: FBML apps won’t work after today, live stream plugin to be removed
- Facebook rolls out 2-step payments flow for mobile web apps
- Social Media Marketing Boot Camp Starts Tomorrow
- Before and after comparisons of Facebook’s redesigned News Feed
| Posted: 06 Jun 2012 04:28 PM PDT Facebook-integrated career site Identified announced a $21 million Series B round of financing and three new hires today, including a director of product. A number of other Facebook platform companies also made recent hires, according to LinkedIn. If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we'll get it into our next post. Looking for new opportunities? Check out the Inside Network Job Board, which shows the latest openings at leading companies in the industry. Here's this week's list of hires:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Posted: 06 Jun 2012 02:48 PM PDT
Facebook’s feature phone applications once again topped our list of pages with the most new Likes this week. The top 20 fastest growing Pages this week gained between 315,271 and more than 2.8 million Likes. We compile this list with our PageData tool, which tracks page growth across Facebook.
Facebook for Every Phone, which recently became the most popular page on the social network, continues to see immense viral growth. Snaptu, which was the company that developed Facebook for Every Phone and ultimately was acquired by Facebook, seemed to grow from page consolidation, since its People Talking About This number doesn’t correspond with all the new Likes it received. Same for Warcraft, gummy candy Fraises Tagada – Haribo and soccer player Bojan Krkic. The community page for Listening to music picked up more than 1.3 million new Likes, probably from Facebook’s recommended pages module. which has been suggesting some generic pages lately. Subway made a new appearance on our list, as the result of a Facebook campaign, which includes homepage ads and logout ads. The sandwich chain is promoting avocado season with posts and videos including Olympic swimmer Michael Phelps. Walmart has an ongoing Sponsored Stories campaign running that has kept the page on our list for a while.
Japanese page 神さま予報! 99% にこ made its debut this week, possibly with a Facebook ad campaign since the page had been growing very modestly and even losing fans in past weeks. The page seems to be promoting different fortune-telling apps. The other celebrity and entertainment pages are regulars on our list because their massive fan bases lead to additional viral growth. Image credit: ClickZ | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook platform update: FBML apps won’t work after today, live stream plugin to be removed Posted: 06 Jun 2012 12:54 PM PDT
Some old page tab applications and very early canvas games that have not been migrated to the new format will have “FBML Removal” migration enabled today. It will be possible for developers to disable the migration and re-enable FBML until July 5, when FBML will be removed completely. The shift away from FBML has been a long process for Facebook. The social network began recommending iFrames over FBML for canvas applications in 2008. The company further moved away from FBML in August 2010, when it decided to allow page tab applications to use iFrames rather than its own markup language. FBML was useful for some page owners who didn’t have much programming experience because it used uniform code snippets. However, iFrames allow developers to build both canvas and tab applications on the same programming model, and integrate more functionality through social plugins and the Graph API. Beginning in March 2011, page admins were no longer be able to install new FMBL apps and developers were no longer be able to create them. Recently, Facebook has provided weekly reminders about the upcoming change through posts on its developer blog. More details about the removal here. As for the live stream plugin, Facebook says it will be removed on Sept. 5 and replaced by the comments box plugin. The live stream plugin is a real-time chat widget that was released publicly in 2009. It had been used for apps and websites supporting live-streaming video, webinars, massively multiplayer games and other live events. Although the comments box allows users to log in with Facebook and add comments to a page, it does not support real-time updates. Users have to refresh a page to see new comments, which makes it less ideal for real-time events and conversations. Facebook also notes that live stream allowed publishers to have multiple plugins on the same page, but the comments box can only be used once per page. More details about the migration here. Other breaking changes are discussed in Facebook’s latest developer blog post.
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| Facebook rolls out 2-step payments flow for mobile web apps Posted: 06 Jun 2012 10:31 AM PDT Facebook today begins rolling out a new mobile payments flow that brings the number of steps down from seven to two, the company said in a blog post. The new carrier billing option, announced in February, is now live for the U.S. and the U.K., but will be available worldwide soon. Mobile app developers will be able to charge their players’ monthly phone bills in only two steps and without requiring users to type anything. Having a fluid payments flow could encourage developers to focus more attention on HTML5 applications than they have in the past.
Mobile web developers who already integrate Facebook payments don't need to make any changes to their apps. Those who want to use Credits on their mobile website can use Facebook’s Payments API. Developers can see an example of the payments flow in Gamzee’s Skyscraper City. Sprint, AT&T, T-Mobile, Vodaphone, Orange, O2 and Three will support mobile payments for users in the U.S. and the U.K. A list of participating carriers by country is available here. Though it’s hard to be sure exactly what percentage of its revenue share Facebook is giving up to facilitate the new payment option, the company could be losing a substantial portion of its 30 percent cut. Earlier this year Ray Anderson, the chief executive of carrier billing company and Facebook service partner Bango, revealed carriers often provide large company like Facebook with much more favorable carrier billing terms than smaller players receive. However, even with some carriers now remitting 90 percent of carrier billing revenue, by the time Facebook pays the carrier and any third-party payment processers, it could be losing up to half its share. We suspect the company is willing to make the sacrifice to bolster HTML5 applications and work around the barriers Apple and Google have set up to prevent Facebook from monetizing native apps that integrate its platform. The social network is also beginning to monetize its own mobile app with advertising. On Tuesday the company announced that advertisers can now choose to run mobile-only ads, which introduces new opportunities for app developers to acquire users with Sponsored Stories. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Social Media Marketing Boot Camp Starts Tomorrow Posted: 06 Jun 2012 10:00 AM PDT Editor’s note: Our sister company, Mediabistro, hosts innovative online workshops that teach social media strategy. The summer session of their Social Media Marketing Boot Camp starts June 7. Read on for details. If you want to build your brand or generate revenue for your business, make sure you check out Mediabistro’s Social Media Marketing Boot Camp online conference and workshop, starting tomorrow, Thursday, June 7. You’ll learn how to launch a social media marketing campaign and measure its results. Over eight weeks, you’ll hear from leading social media innovators and put a complete social media marketing strategy into place across Facebook, Twitter, and other popular social media platforms. Your social media strategy will include content management, brand building, and data analysis. You’ll learn in an innovative online format that participants love: live keynote speeches via video, practical how-to sessions, small group workshops with peers, and one-on-one feedback from an advisor. Speakers include:
Check out what previous students are saying about our boot camp series. The online event is an opportunity to make big changes in your marketing plan with guaranteed success. Sign up now. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Before and after comparisons of Facebook’s redesigned News Feed Posted: 06 Jun 2012 08:34 AM PDT Facebook’s latest News Feed redesign — featuring larger photos and text, as well as a new format for links — is likely to affect how users engage with page posts and advertisements. Here’s a comparison of how posts appear in the feed before and after the redesign, with some suggestions on how the changes might impact marketers, advertisers and developers. PhotosThe most significant change for pages is that photos will be presented in the same size as those from users. Previously, photos from pages were much smaller than others in the feed. Photo posts will be more noticeable, though it’s possible pages could see a decrease in clicks since users will be able to view them without making them larger. Still, fans might be more likely to Like or comment on photos than before, which could make promoted posts more valuable. Pages can maximize their exposure in News Feed by posting a photo album. However, pages should be conscious of the type of images they put in fans’ feeds, since the larger size could make some fans more likely to mark a story as spam or unlike a page if they do not like the content. Page photo before
User photo before
All photos after
Page photo album before
User photo album before
All photo albums after
LinksFacebook now puts link information within a light gray box and increases the size of any text that users or pages share along with the link. The new design could lead to an increase in clicks, at least until users become accustomed to the change. With the larger font on links, pages should limit the amount of copy they include along with links. Users generally look past large blocks of text. Link post before
Link post after
Sponsored StoriesThe new expanded page-Like Sponsored Story that includes a recent post has gotten significantly larger as part of the redesign. Simple page-Like Sponsored Stories haven’t changed, and neither have sidebar ads. Although the expanded News Feed Sponsored Stories could begin to perform better than ever, Facebook’s premium homepage ads on the right-hand side may see a decrease in engagement as a result of competing with larger text and images in the feed. Expanded Page-Like Sponsored Story before
Expanded Page-Like Sponsored Story after
Standard Page-Like Sponsored Story (same before and after)
Premium sidebar ads before
Premium sidebar ads after
Other Facebook and Open Graph activityStories from third-party apps or activity like changing a profile photo display the same as before. Only actively shared information — statuses, photo captions, commentary along with links — gets the larger font size. However, apps that use the Photos API, like Instagram does, will have the benefit of larger feed stories.
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Facebook for Every Phone
Snaptu
Listening to music
Warcraft
Fraises Tagada - Haribo
Adele
神さま予報! 99% にこ
Titanic
Jeremy Lin
Bojan Krkic
Facebook
Harry Potter
Rihanna
The Simpsons
Subway
YouTube
FC Barcelona
Walmart
Eminem
Shakira
FBML apps are set to stop working today as part of the removal of Facebook Markup Language. Facebook also announced that it will remove the live stream plugin from the platform in favor of the comments box.
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