Inside Facebook
Inside Facebook |
- Facebook career postings: lawyers, sales, data center technicians, agency relations, network engineering, more
- Facebook hires: interns, event marketing, user operations, client partners, analysts, software engineers and more
- Facebook updates search bar to encourage users to search for ‘people, places and things’
- New this week on the Inside Network Job Board: King.com, High 5 Games, Warner Bros. and more
- Syncapse acquires Clickable to bring ad capabilities to its social marketing platform
- Bubble Safari, Wish, social readers, Viddy and more on this week’s top 20 growing Facebook apps by DAU
| Posted: 14 Jun 2012 06:17 PM PDT
With the social network’s ongoing legal issues, Facebook is looking for a corporate paralegal and litigation counsel. The company is also hiring a global head of “sales learning and enablement,” which will help lead the direction of its more than 1,200-person sales team as Facebook continues to expand its advertising business. The company is also aiming to hire a “University Strategic Sourcing Specialist” to help recruit engineering talent, for which it always has dozens of open positions. Posts added this week on Facebook's Careers Page:
Jobs posted by Facebook on LinkedIn:
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| Posted: 14 Jun 2012 05:53 PM PDT
Prior listings now removed from the Facebook Careers Page:
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| Facebook updates search bar to encourage users to search for ‘people, places and things’ Posted: 14 Jun 2012 03:49 PM PDT Facebook is testing a subtle change to its search bar to now include the phrase “Search for people, places and things.” Previously, the bar only included the word “search.”
As far as we can tell, there is no difference in how search results are now displayed, but the difference in wording could have an impact on how people use the feature. Facebook did not respond for comment about the wording change, however, we wonder if it’s part of some preliminary movements toward one day introducing search-based ads. If users were to begin using Facebook search for more than looking up their friends, the social network would have valuable information about users’ intent, which it could monetize the way Google has with AdWords. [Update 6/14/12 5:40 p.m. PT - Facebook says this is just a wording change, and that it hasn't made any significant back-end changes to search recently.]
Another big problem is that Facebook search does not have a good system for recognizing misspellings. If a user accidentally types an extra space or leaves out a space between words, the search becomes essentially useless. There are also millions of unofficial pages that make it difficult for users to find the right one.
How exactly Facebook is approaching search is unknown, but it’s likely that the social network has been working to improve its offering. The company appeared to have hired search ranking and infrastructure engineers in February. Business Week reported in March that a former Google engineer was leading the team. There was also much speculation after CEO Mark Zuckerberg shared a photo of his laptop, which appeared to feature a much larger search bar than is currently on the site. This may have been simply an early iteration of the search bar we’re now seeing including the words “Search for people, places and things,” though the photo is too blurry to be sure. If the company were to change its search results page to include keyword-based ads, Facebook could cut further into Google’s territory. On Wednesday, the social network surprised some with its announcement of Facebook Exchange, a new cookie-based system that will allow third parties to serve retargeting ads on the site.
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| New this week on the Inside Network Job Board: King.com, High 5 Games, Warner Bros. and more Posted: 14 Jun 2012 03:00 PM PDT The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms. Here are this week's highlights from the Inside Network Job Board, including positions at: Warner Bros., Work4 Labs, PT Gaming, King.com, Checkpoint Studios, High 5 Games, Pandora Internet Radio and Pivotal Labs.
PT Gaming
Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers and executives in the Facebook Platform and social gaming industry today. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Syncapse acquires Clickable to bring ad capabilities to its social marketing platform Posted: 14 Jun 2012 12:32 PM PDT
The acquisition puts the company in a better position to compete with others in the space as more social marketing platforms and ad providers converge. This also makes Syncapse a more attractive target to be bought by an even larger company. Buddy Media recently sold to Salesforce for $745 million after acquiring Brighter Option in late February. Vitrue, which doesn't have Ads API access, sold to Oracle for a rumored $300 million. It's likely that IBM, SAP and other software companies are looking to build the social side of their portfolios. Syncapse was founded in 2007 by former Facebook Director of Media Michael Scissons. Despite his media sales background, the company focused on Facebook marketing through pages and applications. Syncapse acquired social media agency Nudge in 2010, and now has more than 120 employees. According to CrunchBase, the company has raised a total of $28.3 million, including a $25 million round from ABS Capital. At the time, Scissons told us he wasn't interested in adding ad sales to the platform, but the market has evolved over the past year, leading more companies to provide all-in-one solutions. Clickable began in 2006 focused on search advertising, but has since moved into social, becoming one of the earliest Facebook Ads API partners in 2010. The company has raised a total of $32.5 million, according to CrunchBase. Most recently, Clickable introduced a new dashboard to its platform allowing users to track campaigns across search and social networks. The company told us it was looking to integrate the Facebook Insights API, as well as data from DART, YouTube, Twitter, LinkedIn and Foursquare. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Posted: 14 Jun 2012 10:33 AM PDT
The titles below grew between 190,000 and 3.9 million DAU, based on AppData, our data tracking service covering growth for apps on Facebook. Top Gainers This Week
Wish, which is a Pinterest-like e-commerce site, had a burst of more than 1 million users between Wednesday and today. The site seems to have begun some sort of promotion, though it’s too early to see whether the app will continue to grow or how many of those new users will return. No. 3 on the list was Terra, a Spanish-language web portal, which has integrated Facebook Open Graph. Other social readers appear to be making a comeback after a drop-off in the past few weeks. Facebook continues to experiment with how it displays Open Graph app stories in News Feed, which can have an effect on an app’s monthly and daily active users. Washington Post Social Reader had a 330,000 increase in DAU, and The Guardian picked up 260,000 DAU. Mobile video sharing app Viddy had a spike in DAU on Sunday and Tuesday, after Justin Bieber tweeted links to some of his Viddy videos, including one of him singing with his little sister and another of a live performance of his new single.
At No. 11 was Song Pop, a song guessing game for Facebook canvas, iOS and Android, which is on the rise since being added to Facebook’s App Center with prominent placement rotating in the header.
All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday. |
Facebook added 24 new jobs to its 
With so many apps and sites connecting with Open Graph through the Like button and deeper integrations, Facebook already has a robust map of the web. Although most people use the search bar to find their friends, pages or apps on the site, fewer users know that they can use it to navigate to areas off-Facebook. For example, a search for Hulu will take users to Hulu.com. Users can also search for music on Spotify or links they have recently Liked or shared. The social network even has a lesser-known location search feature that could rival Yelp or Google for local business searches if the social network decided to put resources toward developing it.
For many queries, however, Facebook doesn’t return useful results. Its algorithms take users’ and their friends’ connections into account, and they tend to favor people and apps. Search results aren’t always relevant when users are looking for something they don’t have any existing connections to. Last year, Facebook 
Social media management platform 
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