Inside Facebook
Inside Facebook |
- Facebook career postings: commercial counsel, recruiting, engineering, more
- Facebook hires Apple UI design manager, among two dozen other positions this week
- 21 Questions, Daily Horoscope, Song Pop, Embassy Suites, more on this week’s top 20 growing Facebook apps by DAU
- Facebook brings cover photo design to ‘hover cards’ that appear when users mouse over page links
- Facebook must let users opt out of Sponsored Stories following lawsuit settlement
- ‘Facebook for Every Phone’ becomes first page to surpass 100M Likes
| Facebook career postings: commercial counsel, recruiting, engineering, more Posted: 21 Jun 2012 06:49 PM PDT
Posts added this week on Facebook's Careers Page:
Jobs posted by Facebook on LinkedIn:
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| Facebook hires Apple UI design manager, among two dozen other positions this week Posted: 21 Jun 2012 06:29 PM PDT
He appears to have been recruited by Facebook since we have no record of the company ever having an public job listing for the position.
Other new hires this week, according to LinkedIn, include:
Additionally, Facebook removed the following positions from its Careers page:
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| Posted: 21 Jun 2012 04:38 PM PDT
The titles below grew between 100,000 and 1.3 million DAU, based on AppData, our data tracking service covering growth for apps on Facebook. Top Gainers This Week
21 Questions allows users to answer tongue-in-cheek questions about their friends and publish the results to their feed. The app also alerts friends that they were the subject of the quiz. As such, it gained 1.3 million daily active users this week. No. 2 Daily Horoscope picked up 1.1 million DAU. All the other apps on our list had fewer than 1 million new DAU. No. 4 Song Pop had a 116 percent gain this week. The cross-platform name-that-tune game is quickly growing in popularity, impressing even Mark Zuckerberg, who posted about the game on Facebook today.
No. 7 Yardsellr is a canvas-based e-commerce app that had a big spike in DAU this week following its addition of 1,000 new communities of buyers, sellers and collectors within the app. No. 12 Niik, a dating app, had a 271 percent gain this week. No. 17 Embassy Suites 366 Days of More Sweepstakes is a page tab application for Embassy Suites Hotels. The company is giving away a free two-night stay for a winner and a friend every day for 366 days. The company seems to be promoting the sweepstakes with new advertising or marketing tactics since it has seen 3,567 percent rise this week. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook brings cover photo design to ‘hover cards’ that appear when users mouse over page links Posted: 21 Jun 2012 03:04 PM PDT
Facebook has redesigned its so-called “hover cards” which appear when users mouse over the names of users and pages that have upgraded to Timeline. The new eye-catching design could encourage users to click Like on pages they see in News Feed or elsewhere on the site. Hover cards allow users to learn more about and interact with items in their feeds without opening a new tab or navigating away from the page. Page owners should now consider how their cover photo appears at a smaller size. It’s also worth noting that a page’s name and info appears as a layer on top of the cover photo, which might be difficult to read on some cover photo designs.
For pages associated with places, the inclusion of Bing maps could be helpful for local places of business. However, there is now a noticeable lack of logo for users to associate with a brand or trademark, which could be problematic. This can possibly be remedied by including a logo inside of the cover photo to help identify the card and page. Used strategically, hover cards could lead to more new page Likes with a single click. The number of Likes gained “on hover” are measured in page insights, as seen in the graph below. The previous hover card design, which still appears for users who have not converted their profiles to Timeline, can be seen below. Facebook first rolled out hover cards in 2010, inspired by Twitter. Interestingly, Twitter no longer uses this feature.
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| Facebook must let users opt out of Sponsored Stories following lawsuit settlement Posted: 21 Jun 2012 01:58 PM PDT Facebook will have to give users more control over which of their actions can be promoted in Sponsored Stories, as part of a settlement for a suit claiming the social network violated California law by using people's names and images along with advertisements without compensating them.
The suit was settled last month, but terms weren’t disclosed until today. According to court documents obtained by TechCrunch, Facebook agreed to create a way for users to view which of their interactions have been displayed in Sponsored Stories and take action to opt out of these being shown further. Despite this concession, the company's lawyers succeeded in preventing more drastic requirements, such as allowing users to be opt out of Sponsored Stories preemptively. Since 2010, Facebook has allowed users to completely opt out of having their social actions paired with non-Sponsored Stories ads, as seen below. This setting does not have an impact on Sponsored Stories, however, as they simply promote a user's actions and do not connect them with ads where advertisers have control over the headline and body copy. TechCrunch's Josh Constine explains, "For example, I like Automobile Brand X. I can opt out of being shown beside an ad that says ‘Buy Automobile Brand X’s new gas-guzzling EvilMobile’ because I never saw that ad creative. But I can’t opt out of a Sponsored Story that merely says 'Josh Likes Automobile X' because I did."
There are a number of ways Facebook could implement a mechanism for viewing and editing which of their activity has been used in Sponsored Stories. Though the settlement stipulates that the mechanism be "easily accessible," Facebook will probably not want to make this setting too obvious and sabotage opportunities for advertisers. The company could create a new section under Account Settings that is similar to the App Settings page where users can view all the apps they've added and adjust which permissions they've granted the app. Facebook might also decide to integrate the option into Activity Log somehow. Additional settlement terms require Facebook to revise its Statement of Rights and Responsibilities to make it clearer that users give Facebook permission to use their name and likeness in Sponsored Stories. Parents will have the option to prevent their children under 18 from being used in Sponsored Stories, and Facebook will have to add sections to its Family Safety Center to explain how parents can do this. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| ‘Facebook for Every Phone’ becomes first page to surpass 100M Likes Posted: 21 Jun 2012 10:39 AM PDT
What's more, the page only seems to have been created five months ago, and it already has more than 33 million more Likes than the No. 2 page on the social network. That would be "Facebook," the official community page for the site. After passing 100 million Likes on Sunday, the Facebook for Every Phone page is already up to more than 101.7 million total Likes. Facebook for Every Phone is a native mobile app compatible with more than 3,600 different Java-enabled feature phones. The growth of the app's community page is an indication of how many of the social network's mobile users are on feature phones. Facebook for Every Phone users are given the option to Like the page when they first log in to the app, a company spokesperson told us in April. Based on an analysis using the Facebook ad tool, we estimate there are about 95 million active feature phone users on the social network. Facebook does not indicate whether these are monthly active users or people who have downloaded or used the app within a longer timespan.
At the Social-Loco conference in San Francisco on Monday, Facebook Head of Mobile Partnerships Emily White said that 90 percent of users in Africa use a mobile phone. Many of these are are likely to be using the Facebook for Every Phone App. India is another country with a large population of feature phone users. White said that 30 percent of users in India are now registering for the site through mobile phones, suggesting they are mobile-only users. Mobile-only users are typically feature phone users who do not have computer access. Smartphone users tend to visit Facebook through their phones and computers. In a regulatory filing, Facebook estimated that about 83 million mobile monthly active users accessed the social network solely through its mobile apps or mobile website in March. Facebook recently updated its feature phone app to allow users to interact with pages and check into locations. The company also added photo filter capabilities so users can make their camera phone photos black and white or sepia.
Readers can see a full list of the most popular Facebook pages on our PageData site here. |
Facebook added 23 new positions to its careers page this week, including a job for lead commercial counsel, among several others for recruiters, engineers and analysts.
Facebook hired former Apple UI design manager Chris Weeldreyer to be product design manager, according to LinkedIn and Weeldryer’s Facebook Timeline. Weeldreyer had worked for Apple for eight years.
The change could have a negative impact on Facebook's advertising business, which increasingly relies on Sponsored Stories over traditional ads that do not include social context of what a user's friends Like. Sponsored Stories have 
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