AllFacebook: Facebook VP Of Infrastructure Engineering Jay Parikh On Outages, Requests For Servers
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Tuesday, June 26, 2012
Facebook VP Of Infrastructure Engineering Jay Parikh On Outages, Requests For Servers
Every network experiences outages, and Facebook is no exception. Vice President of Infrastructure Engineering Jay Parikh spoke with CNET about how the social network handles outages, and how he handles requests for more servers. On the topic of outages, he told CNET: First and foremost, we take this stuff extremely seriously. We want to be fast, and we always want to be up and running. That's our No. 1, No. 2, No. 3... read more>>
Facebook To Developers: Build For Both Mobile And Facebook
Facebook published a post urging developers to create applications for both the social network's platform and mobile on its developer blog, saying that in May, Facebook drove users to iOS apps 134 million times and to the Apple App Store 83 million times. Other statistics reported by Facebook in the post: Song Pop, which received a ringing endorsement from Facebook Co-Founder and CEO Mark Zuckerberg last week, receives 65 percent of its mobile... read more>>
Learn How To Turn Likes Into Dollars At The AllFacebook Marketing Conference
Looking for ways to make money through your Facebook presence? Maybe you've only dipped your toe into the water, but want to see how Facebook can help your business? You might want to check out the AllFacebook Marketing Conference, coming to San Francisco this Thursday and Friday. AllFacebook has brought together some of the world's experts in social marketing for this two-day symposium, and passes are still available. How many times have... read more>>
Report: Marketplace Ads, Facebook Exchange Will Lead Rebound In Facebook Advertising
Add eMarketer to the growing list of companies that don't believe Facebook advertising was doomed when General Motors pulled its $10 million account off the social network, as the researcher released a report Tuesday touting the benefits of Marketplace ads. eMarketer pointed to Facebook's announcement in May that advertisers will be able to purchase premium ad inventory via its power editor or ads application-programming interface, as well as to the social network's... read more>>
Facebook Adds Minimum Dimensions Widget To Ad Manager
Facebook added a widget to the dashboard on its ad manager that reminds users what the exact minimum dimensions should be for graphics. The social network began testing a redesigned start screen for ad manager earlier this month. Readers who advertise on Facebook: Have you seen the new widget or start screen? Thank you to Ticular Principal Ulrike Ruppelt for the tip and screen shot.... read more>>
Oreo Supports LGBT Pride On Facebook Page
Not everybody liked the flavor of a status update on the Oreo Facebook page Monday voicing support for gay pride. At the time of this post, the status update had collected nearly 152,000 likes, more than 38,600 shares, and nearly 19,300 comments. Fortunately, the majority of the comments were positive. Unfortunately, anti-gay rhetoric and threats to boycott Oreos found their way into the thread, as well. Mashable asked Oreo about the post, and a... read more>>
Facebook-Cigarette Comparison Sparked Again
The comparison of Facebook addition to cigarette addiction surfaced again, this time from Nantes, France, and Damien Fournier, author of blog The 1440 Minutes, which focuses on the 1,440 minutes in each 24-hour day. Fournier wrote: Facebook users spend an average of 12 minutes each day updating Facebook. Just 12 minutes a day seems like nothing out of the 1,440 we have available each day. But that daily addiction will cut the same... read more>>
WARNING: Zeus Trojan Using Facebook Login Pages As Bait To Target Credit-Card Info
The Zeus Trojan is on the prowl again, hungry for credit-card information and other personal data, and Facebook is being used as the bait. ThreatMetrix reported that a new variant of the peer-to-peer version of Zeus Trojan has been luring Facebook users with a seemingly authentic login page, but once users enter their credentials, fraudulent pages request credit-card information, with common scams including offers to link debit cards to Facebook accounts in... read more>>
Nissan Revs Up Facebook Marketing
After General Motors pulled its Facebook advertising, other car makers have said they recognize the value of social marketing. The latest? Nissan, which Advertising Age reports is heavily including Facebook in its marketing plans for the upcoming year. The Japanese motor company plans to launch five new vehicles in the next 15 months, and Facebook is a major part of the advertising plan. Nissan's director of interactive and social media marketing, Erich... read more>>
Four Key Steps For App Developers To Maximize Their Facebook Communities
In today's technology-soaked world, everyone has a smartphone, everyone uses applications, and everyone is on Facebook. Facebook is a free and powerful resource at nearly every company's disposal. But when developing Facebook apps, there are aspects that are necessary for you to optimize in order to ensure that you and your business stand out from the crowd. You don't want to be seen as just another story in someone's news feed.... read more>>
If Only We Could Beat The Heat With Facebook Ice Cream Bar
From the same great mind who brought you the Facebook bed concept comes the FaceCream Bar. The bar already has one high-ranking fan in Rep. Darrell Issa (R-Calif.). Too bad it won't be found on an ice cream truck anytime soon. Croatian designerTomislav Zvonarićposted the drawings of a Facebook-themed ice cream bar to Behance.net recently. It quickly gained hundreds of views, as well as the eyes of Mashable and Issa, who posted... read more>>
Newest Member Of Facebook's Board Needs No Introduction: COO Sheryl Sandberg
Facebook made a move to silence critics who complained about the lack of women on its board of directors by adding a familiar name to the group: Chief Operating Officer Sheryl Sandberg. Sandberg wears many hats at the social network, overseeing sales, marketing, business development, legal, human resources, public policy, and communications, and the only more visible Facebook executive is Co-Founder and CEO Mark Zuckerberg himself. Sandberg joins Zuckerberg on the social network's... read more>>
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