AllFacebook: Facebook: We're Not Developing Location-Based Real-Time Mobile Advertising Product
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Monday, June 18, 2012
Facebook: We're Not Developing Location-Based Real-Time Mobile Advertising Product
Conflicting reports emerged Monday over whether Facebook is developing a location-based mobile advertising product that will allow brands to target users of the social network with real-time location data. Bloomberg initially reported the news, along with this quote from Vice President of Global Marketing Solutions Carolyn Everson: Phones can be location-specific, so you can start to imagine what the product evolution might look like over time, particularly for retailers. We've had offers being... read more>>
Facebook Testing Notifications For When Users Decline Event Invitations
Facebook may not have a dislike button, but the social network is apparently testing a different type of rejection when it comes to events. Some users are seeing notifications informing them that users they have invited to events have declined. Readers: Have you seen any of these notifications? Thank you to Social Yeah Founder Kevin Evanetski for the tip and screen grab.... read more>>
INFOGRAPHIC: Facebook Sharing Habits, U.S. Vs. Europe
Online reputation-management company Secure.me examined some 1 million Facebook profiles to determine sharing habits and how they compared between the U.S. and Europe. Secure.me found that overall, 88 percent of U.S. Facebook users publish sensitive data, compared with just 76 percent in Europe. U.S. users of the social network were more likely to share their hometowns, family members, relationship statuses, and education, while European Facebook members were more likely to share their birthdays,... read more>>
Facebook Page Lacking Popularity? Here Are Some Reasons Why
So you've started a Facebook page for your business or cause. But it hasn't gone viral or really pushed the popularity needle. Why is that? Online marketing blog Marketing Land explains why your page hasn't been getting many "likes." The first reason could be that you're just not that interesting. If you have a page, make sure people have some sort of reason to keep coming back. Most people on Facebook probably... read more>>
Merlin To Weave His Magic On Facebook
Soon, you won't need to dabble in any kind of magic to become Merlin the Magician. You'll be able to play as him in a Facebook game this fall. Bossa Studios recently announced that the beta version of Merlin The Game will be available to a select few during Comic-Con, July 12-15. Visit the game's official website for a chance to test the game out before its official release. The full adventure will... read more>>
Likester AdCenter Looks Behind Facebook Likes
Pressing the like button is so much fun, and engaging, isn't it. And marketers are hoping you'll continue having a click-away ball as new tools emerge on the scene to help leverage the like's power to help target ads. One such new advertising tool, the Likester AdCenter, was unveiled last week with an aim to identify and analyze the user information behind the Facebook like, Business Insider reported. Founded by Kevin McCarthy... read more>>
Facebook Updating Software Development Kit For Apple IOS 6 To Reflect Integration
With Facebook integration officially coming to Apple's iOS 6 mobile operating system for its iPhone and iPad tablet, what new features are in the works? Jason Clark of Facebook fanned the flames with this short teaser post on the social network's developer blog: We're very excited about the Facebook integration in iOS 6 that Apple announced last week at WWDC 2012. We're working on a major update to the Facebook SDK (software development... read more>>
Facebook Acquires Facial Recognition Site Face.com
As previously rumored, Facebook announced Monday morning that it has acquired Face.com, an Israeli-based facial recognition site. TechCrunch reports that the social network will likely use Face.com's software to bolster mobile photo tagging. It's no secret that Mark Zuckerberg is pulling out all of the stops to enhance Facebook's mobile photo capabilities, first with the acquisition of Instagram, then the development of Facebook Camera, and now this. Multiple reports say that Facebook... read more>>
Could News Feed Optimization Take Off Soon?
Using keywords to climb to the top of Google's searches is nothing new for businesses. But as sponsored stories become more popular, could news feed optimization be far behind? Jessica Leber of MIT's Technology Review feels that savvy marketers will soon be trying to master Facebook's news feed. Just like companies now use keywords to get to the top of Google searchers, more businesses will likely try to do what they can... read more>>
Facebook Adds 'Subscribers Via Lists' Link Under Subscribers Tab
Facebook users who have enabled the subscribe feature on their profiles now have a way to see if they are on any interest lists, as the social network added a subscribers via lists link under its subscribers tab. The new feature was announced on the Facebook + Journalists page: Heads up: Now you can see what interest lists you're on by going into your subscribers tab and clicking on the "subscribers via lists"... read more>>
Smartphone & Tablet Games Summit Is One Week Away -- June 26 In San Francisco
Smartphone & Tablet Games Summit is headed to San Francisco in just one week! Join the industry's leading mobile gaming developers, investors, and executives for panels, discussions, and networking around successful game design, development, distribution, and monetization. Early registration pricing is only $499 through June 25 (on-site price is $699). Held June 26 at the Mission Bay Conference Center, Smartphone & Tablet Games Summit is the must-attend event for anyone interested in... read more>>
NBA TV To Air NBA Social Media Awards Wednesday Night
The National Basketball Association Finals between the Miami Heat and Oklahoma City Thunder is in full swing, and the league will take advantage of an off-night in the series Wednesday, when its television arm, NBA TV, will air the first-ever NBA Social Media Awards at 9 p.m. ET. The show will air the highlights from the 2011-12 NBA regular season that generated the most engagement, and it will be hosted by three-time... read more>>
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