AllFacebook: Some Facebook Page Administrators Seeing Redesigned Start Screen For Ad Manager
Here's the latest from AllFacebook as of 4 p.m. ET. Visit AllFacebook throughout the day for breaking news and insider gossip.
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Wednesday, June 06, 2012
Some Facebook Page Administrators Seeing Redesigned Start Screen For Ad Manager
The changes and tweaks to the process of advertising on Facebook continue, with some users seeing a redesigned start screen for the social network's ad manager. The new start screen displays a message saying that Facebook's goals-focused redesign of its advertising is now live, along with a link to a page on the social network's help center titled, "What's changed with how I create Facebook ads and sponsored stories?" Thank you to Ticular... read more>>
Report: Nasdaq Proposes $40M Payout To Firms Affected By Facebook IPO Snafus
It's more than the $13.7 million Nasdaq originally proposed, but far less than the $100 million-plus traders and investors claimed they lost due to the exchange's handling of Facebook's initial public offering: Nasdaq filed plans with the Securities and Exchange Commission Wednesday detailing a one-time payout of some $40 million to compensate affected firms, according to published reports. The Wall Street Journal reported that the total payout is made up of both... read more>>
Omega, BMW Take Gold, Silver For Integrating Facebook Into London 2012 Olympics Sponsorships
With the 2012 Summer Olympic Games in London set to start July 27 and run through Aug. 12, watch maker Omega and automaker BMW are doing the best jobs at integrating Facebook into their sponsorship campaigns, while 16 of the top 25 sponsors have not tapped the social network at all, according to a real-time scoreboard presented by Sociagility and Acknowledgement. Sociagility and Acknowledgement looked at the top 25 sponsors in terms... read more>>
Social Curation Summit Early Bird Rate Ends Thursday
While sharing happens in many forms and formats, the popularity of photo-centric aggregation websites and image-rich community experiences are providing new ways for businesses and brands to connect with their audiences. Find out how to take advantage of sites like Pinterest, BO.LT, Tumblr, and Fancy at the inaugural Social Curation Summit. The early bird rate is only $199 when you register by Thursday, June 7. Join us in New York July 31... read more>>
Social Media Marketing Boot Camp Starts Thursday
If you want to build your brand or generate revenue for your business, make sure you check outMediabistro's Social Media Marketing Boot Camp online conference and workshop, starting tomorrow, Thursday, June 7. You'll learn how to launch a social media marketing campaign and measure its results. Over eight weeks, you'll hear from leading social media innovators and put a complete social media marketing strategy into place across Facebook, Twitter, and other popular... read more>>
Did Facebook IPO Ruin Fundraising For Startups?
A missive posted by Paul Graham, founder of investment firm Y Combinator, warned that there may be funding hurdles for startups in the future as a result of Facebook's less-than-dynamic initial public offering performance. In the note, which appeared on the company's website, Graham seemed certain that the Facebook IPO has hurt the funding market for early-stage startups. The two main concerns he outlined were: It may now be harder for startups to... read more>>
HootSuite, HubSpot Join Forces To 'Close The Loop' On Facebook, Other Social Media Marketing
Social media management system HootSuite and marketing software platform HubSpot combined their talents Wednesday, announcing a strategic partnership that the companies said will "close the loop" on social media marketing. The centerpiece of the partnership is the application integration, which is currently in beta. It automatically pulls data on leads and keywords from HubSpot into HootSuite, allowing its users to pursue engagement with leads on social network users mentioning the top-performing keywords,... read more>>
Report: Nasdaq To File Plan With SEC Wednesday On Compensation After Facebook IPO Glitch
The embattled Nasdaq stock exchange will make its initial filing with the Securities and Exchange Commission Wednesday regarding steps it will take to compensate investors who lost money on Facebook's initial public offering due to technical issues, according to reports. The Wall Street Journal reported that Wednesday's filing will contain details on how Nasdaq intends to make up for the more than $100 million in losses suffered by banks and traders. Facebook's IPO... read more>>
Disney's Playdom Details Summer Social Games Offerings For Facebook At E3 2012
Disney's Playdom game developer used E3 2012 in Los Angeles to release details on two social games it will release on Facebook this month, and one other coming later this summer. Playdom announced that Disney's Ghosts of Mistwood and Mobsters: Criminal Empire are the two titles that will debut later in June, with Disney's City Girl set for release sometime this summer. Here are the details on the games: Disney's Ghosts of Mistwood:... read more>>
Facebook Now Counting Viral Shares In Some Pages' People Talking About This Totals
The tweak to people talking about this numbers by including viral shares, first reported two weeks ago, has gone live. Sister blog Inside Facebook reported that some pages are seeing huge PTAT increases as a result of the change, including George Takei and Jesus Daily, which routinely see their posts shared thousands of times. A source close to Facebook described the methodology to us May 25: We are going to begin counting viral shares... read more>>
Shopping, Fashion Timeline Apps Ride Facebook's Open Graph
Facebook touted the use of its open graph by brands in the shopping in fashion categories in a post on its developer blog, highlighting how five brands created effective timeline applications and offering a best practices guide. The five timeline apps spotlighted by the social network were: Fab: The daily design app has seen membership grow to more than 4.5 million since launching with open graph in January, from 1.8 million previously, and... read more>>
Facebook Allows Advertisers To Buy Sponsored Stories In News Feed Separately
Facebook continued down the path of diversifying its offerings for advertisers with Tuesday's announcement that sponsored stories in the news feed are now available for purchase separately via the social network's ads application-programming interface and power editor. Marketers can choose from the following placement options for their sponsored stories: All placements, which includes the right-hand side, and the desktop and mobile news feed. All desktop placements, which includes the right-hand side and the desktop... read more>>
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