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AllFacebook: Gauging Brands' Engagement On Facebook During The Games

Daily AllFacebook Feed - Wednesday, August 15, 2012

Here's the latest from AllFacebook as of 4 p.m. ET. Visit AllFacebook throughout the day for breaking news and insider gossip.
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Wednesday, August 15, 2012

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Gauging Brands' Engagement On Facebook During The Games

Nike wasn't the only winner among brands on Facebook at the Olympic Games. New statistics from AlchemySocial, an Experian company,show that BP and Samsung were also pretty popular on the social network in that time frame. A post Aug. 8 congratulating U.S. hurdler Lolo Jones from BP's Team USA page got the most likes and comments of any Olympic-related Facebook post, AlchemySocial discovered. The post, which includes a posed photo of Jones,... read more>>

Germany Investigating Facebook's Facial Recognition, Again

Europeans are growing increasingly suspicious of Facebook's facial-recognition efforts. Earlier this month, Norway announced that it is looking into the legality of the social network's technology. Now, Germany is doing the same. Data-protection officials in Germany worry that Facebook is compiling a photo database of users without their consent, so they are reopening their investigation. A report in The New York Times shows that German officials have been trying to work with... read more>>

Can Facebook Page Administrators Hide Comments Again?

Facebook appears to have changed its options for dealing with comments again, restoring the option for page administrators to hide comments from their pages, while not letting users know their comments were deleted, as the comments still appear for those users and their friends. At the end of July, we posted the screen grab below, from Social Yeah Founder Kevin Evanetski. Another reader sent this screen grab Wednesday, in which the option of... read more>>

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Facebook Gives Developers Easier Access To Sample Apps

Facebook took steps to make its sample applications more readily accessible by developers, creating a new Samples and How Tos page, as well as a GitHub account. The social network said 15 sample apps are currently available, including new ones for Apple iOS, adding that it will continue to release more, including some that are built during its Facebook Developer 2012 World Hack. Facebook said in a post on its developer blog: Our samples... read more>>

How To Optimize Your Facebook Posts For Mobile

Facebook is currently being accessed on mobile devices by 543 million people worldwide, or more than one-half of the social network's total audience. This presents an important opportunity to cater your content to fans experiencing Facebook on both mobile and desktop. Here are a few tips to keep in mind when posting content to your page so that it remains engaging to mobile users. Post photos often: Posting photos is always a... read more>>

Paul Ryan Is The Most Talked About Politican On Facebook

Mitt Romney's weekend bombshell naming seven-term Rep. Paul Ryan (R-Wis.) as his running mate continues to reverberate across Facebook, according to the Facebook-CNN Election Talk Meter. In fact, Ryan is now the most talked about politician on Facebook, replacing longstanding placeholder President Barack Obama, according to the cable news network and Facebook, in the first of what the partners say will be a series of stories evaluating the platform's role in the... read more>>

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Study: Facebook App Users Aren't Anti-Advertising, But Banner Ads Won't Cut It

Facebook application users aren't as anti-advertising as you might think, but standard online banner ads won't cut it, as they want innovative, interactive units, according to the results of a recent study conducted by Harris Interactive for social and mobile advertising platform MediaBrix. Harris Interactive polled 2,236 U.S. adults ages 18 and older and found that 72 percent of Facebook app users prefer to see "immersive and interactive ad units," while just... read more>>

Facebook Tests News Feed Ads From Pages Users Haven't Liked Yet

Facebook is trying out some new ways to cater to advertisers and gain back the faith of investors. On Tuesday, sister blog Inside Facebook reported that the social network will start allowing a select few pages to promote ads beyond their fan base. The ads encourage users to like the page, allowing advertisers to reach more than just their fans. A Facebook spokesperson confirmed this to AllFacebook: This is a test. We think... read more>>

Facebook Director Peter Thiel To Sell Shares?

Facebook Director Peter Thiel converted more than 9 million Facebook class-B shares to class A last week, making them easier to sell, should he choose to do so, Bloomberg reported. Thiel sold more than 16 million Facebook shares during the social network's initial public offering, according to Bloomberg, and he currently holds more than 27 million shares in the company. Bloomberg pointed out that Thiel is giving up some control over Facebook, as... read more>>

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Through Stitcher And Facebook, Talk Radio Fans Unite

After using social music applications such as Spotify and Pandora, Noah Shanok, CEO of Stitcher Radio, wanted to find some way for talk radio fans to share their favorite podcasts and programs. Thus, the Stitcher Radio application was born. Since Stitcher deepened its Facebook integration in February, the app has taken off, earning a featured story in the site's developers blog. Shanok told AllFacebook that the future sounds pretty sweet for... read more>>

Facebook Eyes Expansion Of Oregon Data Center

Facebook filed an application with the city of Prineville, Ore., to construct a new data center near the 334,000-square-foot facility it opened in April 2011 and the twin building it is erecting next door. The Bulletin of Bend, Ore., reported that the proposed new data center is much smaller than its predecessors, at about 62,000 square feet, according to Facebook Spokesman Lee Weinstein, who added that there is no timeline for the... read more>>

What Facebook Integration In The ITunes App Store Means For App Developers

We all heard the Apple Worldwide Developers Conference (WWDC) keynote in June announcing all of the exciting new features of iOS 6. In addition to Siri's new powers, the deep Facebook integration has developers and iPhone users drooling. However, very little was discussed regarding the Facebook like functionality in the iTunes App Store. Although this feature isn't as sexy, I believe that this integration is a game-changer. For the past two years,... read more>>

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