AllFacebook: Kenshoo Social: Companies Are Beefing Up Facebook Ad Budgets
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Thursday, August 23, 2012
Kenshoo Social: Companies Are Beefing Up Facebook Ad Budgets
Whether or not Facebook is a long-term viable ad platform is one of the biggest questions Co-Founder and CEO Mark Zuckerberg has been trying to answer. Kenshoo Social has some good news for Zuck: Throughout the first half of 2012, marketers' Facebook ad budgets have increased 36 percent. Kenshoo Social, a digital marketing software firm, released statistics that show how marketers have been putting more faith in the social network recently. Here's... read more>>
Citigroup Blasts Nasdaq's Settlement Proposal Regarding Facebook IPO Issues
While Citadel Securities may have been content with the $62 million settlement proposal by Nasdaq parent Nasdaq OMX Group to compensate firms affected by the technical issues that marred Facebook's initial public offering, the reaction from Citigroup was quite the opposite. The New York Times' DealBook reported that Citigroup sent a 17-page letter to the Securities and Exchange Commission Wednesday, tearing into the stock exchange for its "mishandling" of the Facebook IPO... read more>>
Facebook Game SongPop Is Hitting All The Right Notes
Facebook CEO and Co-Founder Mark Zuckerberg loves SongPop. Facebook developers love SongPop. It seems like pretty much everybody loves SongPop. FreshPlanet, which developed the game, recently announced that the fun "Name That Tune"-like application reached some major milestones. SongPop is a pretty fun game, where users can show off their musical-recognition talent through challenges with friends and users all across the globe. Players are matched up with opponents and asked to quickly... read more>>
Boston Considers Voter Registration Via Facebook
In Washington state, you can register to vote through Facebook. Now city leaders in Boston are considering allowing residents to do the same, via MyVote - an application built by Microsoft, with input from Facebook employees. Boston City Council member Tito Jackson feels that the change would reflect the city's status as a wired community: Boston is a high-technology city ... Both Facebook and Microsoft have offices here, so I think we should... read more>>
Facebook 5.0 For iOS Released; Twice As Fast?
Users of Apple iOS devices who feel the need for speed may have their needs met by Facebook 5.0 for iOS, an update released to the iTunes App Store Thursday. Facebook claimed in its announcement that Facebook 5.0 for iOS is twice as quick as the previous version of the application for actions including launching the app, scrolling through news feed, and opening photos. Co-Founder and CEO Mark Zuckerberg was happy with the... read more>>
Facebook Testing Option For Page Administrators To Tell Users Why Comments Were Deleted
Facebook users who have had their comments deleted from pages and demanded explanations may find satisfaction if page administrators gain access to a new feature Facebook appears to be testing and choose to take advantage of it. Social Yeah Founder Kevin Evanetski deleted a comment from a page and discovered an option titled, "Give Facebook User Feedback." Clicking on it opened the dialog box pictured below, which allows page administrators to send... read more>>
Facebook Developers Can Retrieve Users' Profile Pictures In Different Sizes
Facebook introduced a way for developers to retrieve users' profile pictures for use within their applications in different sizes, rather than resizing and scaling them into a standard space. The social network explained the details in a post on its developer blog: In many cases, when displaying Facebook profile pictures, the image needs to fit into a specifically allotted space within the user interface. Resizing and scaling the image can be a cumbersome... read more>>
Facebook Testing 'Subscribe To Page' Link In Page Like Sponsored Stories
The "like page" and "find more pages" links on Facebook page like sponsored stories may soon have a new neighbor, as the social network is testing a new version with a "subscribe to page" link between the two existing links. Sister blog Inside Facebook reported on the new link being tested, saying that it offers Facebook users the option of receiving news feed updates from pages without liking them, or adding pages... read more>>
Campaign Story Lets Facebook Gamers Play Political Hardball
Play clean or play dirty? That's the choice game players will face if they mount their own bids for elected office inpolitically themed Facebook game Campaign Story, which debuted Thursday from Raleigh, N.C.-based developer FiveOneNine Games. The timing couldn't be better, as mudslinging in the presidential campaign intensifies ahead of the party conventions, which kick off next week with the Republicans in Tampa, Fla. In Campaign Story, players pick their slogan, gain popularity,... read more>>
FTC Approves Facebook's Acquisition Of Instagram
It's official: Photo-sharing applicationInstagram is now a Facebook entity. The Federal Trade Commission announced Wednesday that it has ended its investigation into the deal and given its blessing to go forward. The acquisition was first valued at $1 billion, but due to Facebook's tumbling stock value, it's now worth somewhere around $735 million. Here's the announcement, straight from the FTC: The Federal Trade Commission has closed its nonpublic investigation of Facebook's proposed acquisition... read more>>
Ads Find Their Way To Facebook Search Bar
Many Facebook users bristled at the idea of news feed ads coming from pages of which they weren't fans. However, Facebook has pressed on with testing options to enhance revenue. The site recently launched a new way to place more ads on the site: sponsored search results. This was tested earlier this year, but it is now a full-fledged feature. Now companies can buy sponsored search results, similar to sponsored stories. Here's... read more>>
Facebook Isn't Just For The Young
Who is on Facebook? That's what Web monitoring service Pingdom wanted to know. We know that Facebook users span all ages, from teens to seniors, but Pingdom wanted to find out what the demographic breakdown is on the social network (as well as other social media sites). The company found out that most Facebook users are actually 35 or older. Note: These statistics reference U.S. users. Pingdom recently completed a comprehensive demographic study... read more>>
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