AllFacebook: Southwest Airlines Celebrates Reaching 3M Facebook Likes With Promotion
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Friday, August 03, 2012
Southwest Airlines Celebrates Reaching 3M Facebook Likes With Promotion
Southwest Airlines is celebrating Facebook like No. 3 million with a promotion for its fans on the social network. Travelers booking flights on Southwest.com can enter the promo code "LUV2LIKE" to receive 50 percent off round-trip "Wanna Get Away" fares for the following seven dates: Sept. 5 Sept. 11 Sept. 18 Sept. 25 Oct. 2 Oct. 31 Nov. 6 Book quickly: The promotion expires at 11:59 PT Friday. Readers: What other ways have you seen brands celebrate milestones on Facebook?... read more>>
Facebook Confirms Targeted Page Posts
Facebook officially confirmed reports earlier this week that page administrators can now target their page posts by various criteria, and not just location and language. As reported earlier this week, the criteria apply only to the news feed, and all posts will remain visible on timeline. Posts can now be targeted by: Age Gender Interested in Relationship status Language Education Workplace Location (country, state, city) In confirming the launch of the new feature, the social network said: This will allow advertisers to... read more>>
UPDATED: Major League Baseball Employee Reportedly Hacked Facebook Pages
If you are a Facebook fan of the New York Yankees, Chicago Cubs, San Francisco Giants, Chicago White Sox, San Diego Padres, Miami Marlins, Washington Nationals, Atlanta Braves, or Los Angeles Angels of Anaheim, you might have been a little alarmed Thursday, and not because of anything that happened on the field. A Major League Baseball employee reportedly hacked into those teams' Facebook pages and posted funny and obscene messages, ranging... read more>>
New Judge In Facebook Sponsored Stories Class Action Skeptical Of Settlement
The settlement Facebook reached in June in a class-action suit over the use of its members' likenesses in sponsored stories may be in jeopardy, as U.S. District Judge Richard Seeborg, who must approve the proposal, expressed "significant concerns." The case had been overseen most of the way by District Judge Lucy Koh, but she recused herself from the case last month without giving a reason why. Facebook agreed in June to pay about... read more>>
McAfee Social Protection Blurs Facebook Photos
If you begin to see blurry photos on Facebook sometime around the end of August, before you make an appointment with the eye doctor, you might want to find out if your friends have installed McAfee Social Protection, a new Facebook application from McAfee and Intel. McAfee Social Protection will be available as a browser plugin for Internet Explorer, Firefox, and Google Chrome for PCs at the end of August, with Mac,... read more>>
Social Media Jobs: Ampush Social, Doherty Enterprises, Edgell Communications
This week, Ampush Social is hiring a director of sales, while Doherty Enterprises needs a social media/digital marketing manager. Edgell Communications is seeking an online Web event producer, and Heyzap.com is on the hunt for a business development associate for advertising sales. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Director of Sales Ampush Social (San Francisco, CA/New York, NY) Social Media/Digital Marketing Manager... read more>>
Former Facebook Chief Privacy Officer Chris Kelly Invests In GoDigital
Former Facebook Chief Privacy Officer Chris Kelly became an investor in GoDigital, a digital distribution service for independent films, through the digital media investment firm he started with FreeCreditReport.com Founder Ed Ojdana, Preferred Ventures. TechCrunch reported that Preferred Ventures invested a "high-six-figure" seed round into GoDigital, with Ojdana becoming the company's chairman, and Kelly joining its board of directors. GoDigital said on its website that it has a library of more than 1,000... read more>>
Facebook Extends Event Time-Zone Support To App Developers
Facebook is extending the time-zone support for events it announced in March, as well as the ability to create them with only a date and no start and end times, to its developer application-programming interfaces. The events feature has undergone several renovations of late, including a complete redesign last month that allowed users to view their events in either a calendar or list format. The social network said in a post on its... read more>>
Facebook Certifies Google's DoubleClick For Ad-Impression Tracking
A little frost might be melting off the usually chilly relationship between Facebook and Google, as AdExchanger reported that Google's DoubleClick has been certified by the social network for ad-impression tracking. AdExchanger pointed out that most Google technologies are still banned from Facebook's platform, mentioning that DoubleClick Bid Manager (formerly Invite Manager) is still not among the demand-side platforms allowed to access the Facebook Exchange. AdExchanger also wondered how Wildfire Interactive will be... read more>>
Report: Chick-Fil-A Facebook Engagement Skyrockets 1,572 Percent In July
Even negative engagement can be good engagement, as embattled chicken chain Chick-Fil-A soared to ninth place on the July Optim.al Index, a proprietary independent valuation tool that helps determine the value of brands' Facebook audiences by combining likes, engagement statistics, and global fan valuation. Chick-Fil-A scored a 1,517, well behind first-place Walmart, at 3,110, but ahead of many notable brands. Optim.al said Chick-Fil-A saw its engagement rate in July soar by more... read more>>
Intel Inside Fully Branded Version Of Angry Birds For Facebook
There's a little Intel inside Angry Birds, as developer Rovio teamed up with targeted mobile advertising provider Jumptap on an Intel-branded version of the popular Facebook game. The three parties said the Intel-branded Angry Birds for Facebook game kicks off a year-long collaboration between the game's characters and Intel-inspired Ultrabook devices. The game, Angry Birds Ultrabook Adventure, is also available via the Intel and Angry Birds Facebook pages. During game play, the background... read more>>
Facebook Stock Falls Below $20
What can $20 buy you? A share of Facebook stock. For the first time, the price of a share of the social network has dipped below $20. As of 12:45 p.m. PT Thursday, the cost had fallen all the way to $19.88. It has been a rather precipitous fall for Facebook, which opened at $38 per share. CNNMoney reports that price of Facebook's stock fell all the way to $19.82 at one point: The... read more>>
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