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Inside Facebook

Inside Facebook

Astrology, SongPop, Shufflr, Klout, Pinterest, Bing and more on this week’s top 20 growing Facebook apps by DAU

Posted: 09 Aug 2012 05:49 PM PDT

Kudos Media’s Astrology gained the most daily active users this week on our list of top growing Facebook apps by DAU.

The titles below grew between 100,000 and 4.5 million DAU, based on AppData, our data tracking service covering growth for apps on Facebook.

Top Gainers This Week

Name DAU Gain Gain %
1.  Astrology 4,700,000 +4,500,000   + 2,250%
2.  SongPop 3,600,000 +400,000   + 13%
3.  Instagram 8,300,000 +400,000   + 5%
4.  Spotify 6,600,000 +200,000   + 3%
5.  Shufflr 630,000 +190,000   + 43%
6.  Static HTML… [Third Tab] 300,000 +130,000   + 76%
7.  Dragon City 2,400,000 +100,000   + 4%
8.  HTC Sense 3,400,000 +100,000   + 6%
9.  schoolFeed 3,400,000 +100,000   + 3%
10.  برجك مع مـاغـي فـرح 2,600,000 +100,000   + 4%
11.  60photos 1,200,000 +100,000   + 9%
12.  Facebook for Windows Phone 1,200,000 +100,000   + 9%
13.  Klout 1,200,000 +100,000   + 9%
14.  HTML Page Tab #9 200,000 +100,000   + 100%
15.  9GAG 1,600,000 +100,000   + 7%
16.  Pinterest 3,300,000 +100,000   + 3%
17.  Bing 4,000,000 +100,000   + 3%
18.  Samsung Mobile 3,700,000 +100,000   + 3%
19.  Windows Phone 2,000,000 +100,000   + 5%
20.  Zoosk 2,100,000 +100,000   + 11%

 

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.

Facebook looking to hire account managers for FBX and PMD programs, data guardian, agency relations manager and more

Posted: 09 Aug 2012 05:04 PM PDT

Facebook has posted more than a dozen new positions to its careers page this week, including a number of manager positions related to the company’s monetization efforts and partner programs.

There are three positions related to the Preferred Marketer Developer program, including one focused on Facebook Exchange, also known as FBX, a real-time bidding exchange.

Another interesting job listing is one for a product marketing manager, monetization. The description says “Facebook is seeking an expert in data management platforms. This role will develop our plans and vision for how we can enable businesses to better reach their customers and prospects on Facebook.” This is yet another job listing that suggests the company is working to develop better data management tools for advertisers and may be interested in providing CRM solutions in the future.

Facebook isalso looking for a relationships manager, agency relations in London, as well as media solutions personnel in Dublin and Toronto, and an account manager in Singapore.

There is also a new listing for a lead data guardian to “ensure the quality and accuracy of Facebook's CRM data.” These and other recently added job postings are listed below.

  • Account Manager, Preferred Marketing Developer Program (Menlo Park)
  • Lead Partner Manager, Preferred Marketing Developer Program (Menlo Park)
  • Technical Account Manager – Facebook Exchange, PMD Program (Menlo Park)
  • Product Marketing Manager, Monetization (Menlo Park)
  • Lead Data Guardian (Menlo Park)
  • Site Coordinator (Ashburn)
  • Data Center Technician (Forest City)
  • Account Manager (Singapore)
  • Media Solutions (Toronto)
  • Media Solutions, UK & Ireland (Dublin)
  • Relationship Manager, Agency Relations (London)
  • Administrative Assistant – Security (Menlo Park)
  • Administrative Assistant, Design – Contract (Menlo Park)
  • Privacy Program Manager (Menlo Park)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook hires: revenue analyst, recruiter, account managers and more

Posted: 09 Aug 2012 04:29 PM PDT

Facebook hired some finance, HR and marketing-focused positions this week according to the company’s LinkedIn feed and its Careers page. It seemed to be a slower week in terms of hiring engineers, which often make up many of the company’s new employees.

New hires according to LinkedIn:

  • Mark Puritz, Business Applications Support - former Director of Information Technology at California State University, Chico
  • Abby Presar, PHR, Peeps Partner - former HR Generalist at NVIDIA
  • Dae Lee, Media Solutions Manager – former Program Administrations at Kunwon_CH2M Hill PMO for USFK Relocation Program
  • Jaime Sohn, Revenue Analyst – former Assurance Associate at PwC

Prior listings now removed from the Facebook Careers Page:

  • Technical Account Manager (Menlo Park)
  • Business Analyst, Compensation (Menlo Park)
  • Global Head – Sales Learning and Enablement (Menlo Park)
  • Recruiter – (London)
  • Market Development Manager, Platform (New York)
  • Marketing Analytics Associate (Menlo Park)
  • Marketing Analytics Manager (Menlo Park)
  • Account Manager, Financial Services (New York)
  • Associate Account Manager, CPG (New York)
  • Associate Account Manager, Retail/QSR – Temp (Atlanta)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

P&G, Walmart, Target and others in this week’s top PTAT gainers in retail and consumer merchandise

Posted: 09 Aug 2012 03:12 PM PDT

Tying in content with the 2012 London Olympics, Thank you, Mom by P&G is one of this week’s top gaining pages in the People Talking About This metric.

Walmart has seen the most growth for the week garnering 528,780 engagements – almost two times as much as the next closest, Target with 277,431. All three of these pages have been running Sponsored Story campaigns to gain new Likes and maximize engagement with their posts.

The top 10 pages gaining People Talking About This saw increases between about 60,000 and over 500,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.

# Name People Talking About Daily Growth Weekly Growth 
1   Walmart 1,266,141 +98,231 +528,780
2   Target 879,423 +62,203 +277,431
3   Thank you, Mom by P&G 292,346 +42,107 +224,091
4   Converse 553,237 +114,338 +192,374
5   Build.com 117,342 +91,773 +94,556
6   Woolworths Australia’s Fr… 100,586 +24,696 +91,623
7   Champs Sports 164,178 +8,171 +79,478
8   Amazon UK 147,434 +46,943 +76,601
9   BARNETT CROSSBOWS 83,490 -464 +75,194
10   Groupon Taiwan 92,396 0 +64,106

 

Thank you, Mom by P&G is a page by Procter & Gamble dedicated to mothers. Lately the page has focused on the mothers of U.S. Olympic athletes and athletes who are mothers themselves. This is a page completely separate from Procter & Gamble’s main company page and beauty page. As manufacturers of products like Tide and Downy, P&G is using the page to spotlight mothers as a way to connect their brand with the Olympics.

This page has seen enormous growth since the beginning of the Olympics, fueled in part by Facebook ads and by following the games with timely posts. As can be seen in the graph below, the last few weeks have been incredibly successful for the page and it will be interesting to see how they continue to engage users past the Olympics.

Target is also looking to capitalize on seasonal promotions, though not for the Olympics. The company has published this video recording the reaction of different students getting accepted into college. With many students leaving for college in the next few months, many of Target’s products are specific to the collegiate audience and increased focus of this demographic will be highly beneficial.

Visit PageData to see more about the top talked about pages among retail and consumer merchandise, as well as other categories.

Facebook policy now clearly bans exporting user data to competing social networks

Posted: 09 Aug 2012 01:51 PM PDT

Facebook updated its policy on Wednesday to make it clear that developers can not use the platform to export user data from Facebook to be used in another social network.

The company has long had policies that prohibit apps from transferring data to third parties such as ad networks and data brokers, but until now it hadn’t been quite as clear about that policy applying to other social networks. Director of Developer Products Doug Purdy addressed the issue in a blog post last year, though the company’s stance wasn’t fully reflected in official policy documents.

The full policy related to competing social networks is below. Section A is the newly added content.

Competing social networks: (a) You may not use Facebook Platform to export user data into a competing social network without our permission; (b) Apps on Facebook may not integrate, link to, promote, distribute, or redirect to any app on any other competing social network.

Facebook says its platform is designed to enable rich social apps, not serve as a data export tool. The company says apps that aim to export data into networks like Google+ should use the Download Your Information tool, not the platform APIs. However, the format of that export is not necessarily useful for transferring data to another social profile. It includes some email addresses, but only for friends that have opted into sharing this information. The option is buried within the email settings section of account settings, so it’s unlikely that many users have done this.

Google and Facebook blocked or put up roadblocks on importing and exporting data between their services in November 2010. Google had accused Facebook of not supporting data portability because users couldn't export email addresses of friends, but could import addresses from services like Gmail. Facebook responded by saying the email addresses of friends are not a user's own data, and therefore they don't have the right to export them. Meanwhile, it allowed these same email addresses to be exported through Yahoo! Mail and some smaller third-party email services.

Facebook also came under some criticism recently when it began hiding users’ email addresses and showing their Facebook.com addresses instead. At the time, we wondered whether the change was related to preventing contact importing and exporting, but Facebook did not comment on this issue.

Facebook looks to drive app installs with ‘send to mobile’ button in News Feed

Posted: 09 Aug 2012 12:01 PM PDT

Facebook is testing a “send to mobile” button in the hover card that appears when users mouse over app stories in News Feed.

The feature, which initially launched as part of App Center, helps users discover mobile apps while browsing Facebook on desktop. If an app has a mobile component, users will see a “send to mobile” button when they hover over the name of the app within the feed. Clicking the button will send a notification to the user’s phone and link to the app’s mobile site or native app download page in the Apple App Store or Google Play.

“Send to mobile” is one of the stand-out features of Facebook’s App Center, however, users are more likely to learn about new apps from their friends through News Feed so it’s useful to have the button available here as well. Developers might also benefit from having a “send to mobile” option on their app’s Facebook fan page, and we’ve wondered if the social network would create a plugin that allows developers to put a "send to mobile" button on their websites.

Facebook has taken a number of steps to position itself as a “growth engine” for apps on the web and native mobile operating systems. In the past 30 days, Facebook sent users to the Apple App Store and Google Play 146 million times, via clicks from News Feed, Timeline, bookmarks and App Center. The company also announced this week a new mobile ad unit, which will link directly to an app’s download page.

Facebook redesigns self-serve ad tool to simplify creation and build in best practices

Posted: 09 Aug 2012 10:17 AM PDT

Facebook is testing a new design for its self-serve ad tool that simplifies ad creation and recommends a combination of ad types that are most likely to achieve an advertiser’s objective.

The new design and user flow gives users clear options to get started with a campaign based on screenshots provided to us by Facebook. The first question remains the same, “What do you want to advertise?” Here, users can select the page, website or app they want to promote. The second question is “What do you want to do?” For users who select the objective “Get More Page Likes,” Facebook will suggest both traditional marketplace ads that appear in the sidebar and Sponsored Stories that may run in News Feed. These ads will run with Facebook’s optimized CPM, which means they’ll target people most likely to Like the page and the advertiser does not need to set a bid price.

Facebook says today’s change is a front-end design change, and that nothing has been changed in the Ads API. Advertisers who want more control over their creative and the ability to bid on a CPC model can select “See Advanced Options.” The audience targeting section does not appear to have changed at all.

COO Sheryl Sandberg recently said during the company’s earnings call that getting local businesses to use Facebook ads was an important goal they are working toward. As such, it is important for the company to consider the user interface it provides for the broadest range of customer, especially when the targeting options and ad types are getting more complicated. Large brands can afford to work with Facebook directly or go through an Ads API partner with expertise on the platform, but most businesses and organizations will depend on the self-serve tool. Framing Facebook campaigns in ways they can understand and helping them see results will be key for the company to increase its advertising revenue among the long tail.

Another goal Sandberg discussed was making more ads “social.” She said fewer than half of all Facebook ads include social context about how a friend is connected to an advertiser. By automatically creating Sponsored Stories to run along with traditional ads, Facebook can get more of these social ads in the system. Sponsored Stories generally perform better and are less recognizable as advertising to the average user. It’s also a good strategy to combine the two types of ads to maximize the impact of a campaign. Because Sponsored Stories can only be shown to the friends of a page’s fans, they have limited reach. Especially if a page is small, traditional marketplace ads that run in the sidebar might be necessary. However, by running Sponsored Stories at the same time, each new Like works harder for an advertiser because it is subsequently promoted to the user’s friends.

In March, Facebook began testing a version of the self-serve ad tool that framed ad creation in easier-to-understand terms and began to simplify the steps to starting a new campaign. Today’s design seems to be a further improvement, though we haven’t had the opportunity to test it ourselves since it hasn’t rolled out to us.

fredag den 10. august 2012 at 07.34