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Inside Facebook

Facebook adds Sponsored Stories to ‘Pages You May Like’ mobile module

Posted: 02 Aug 2012 04:27 PM PDT

Facebook appears to be testing Page-Like Sponsored Stories in a mobile module called “Pages You May Like.”

With this new module, seen right, the social network is showing some users two Sponsored Stories at a time. This increases Facebook’s mobile inventory, but it’s unclear how it might affect clickthrough rates. Two ads are now competing next to each other, but the unit includes a large thumbs-up symbol, which could perform well. It’s unknown whether this format is being tested only for premium advertisers working with Facebook directly or whether any mobile Sponsored Story is eligible to be shown here.

A number of third-party ad providers have seen early success with Facebook's mobile Sponsored Stories. Nanigans found mobile campaigns have an average 45 percent lower cost per click than those on desktop. In some cases, CPCs were as low as $0.20. AdParlor says it has seen an average mobile CTR of 0.821 percent, which is 25 times better than traditional Facebook ads.

However, Facebook is doing a a slow rollout of mobile ads, monitoring interaction and feedback to avoid disrupting the user experience.

We first saw Facebook testing the mobile “Pages You May Like” module at the end of June, but it did not include sponsored listings, as seen below. At the time this seemed to be the mobile equivalent of what Facebook does on desktop with the “Recommended Pages” module in the sidebar. It’s unclear if Facebook will continue to show the module with unpaid suggestions or if it is now for Sponsored Stories only.

Facebook careers: SMB marketing associates, account managers, Arabic user operations analyst and more

Posted: 02 Aug 2012 03:00 PM PDT

Facebook added job listings for a number of advertising-focused positions, including several SMB marketing associates, account managers and a manager of sales and a global marketing solutions position based in Buenos Aires.

New listings added to the Facebook Careers Page:

  • Executive Assistant, Public Policy (Washington)
  • Research Manager (Menlo Park)
  • Manager, ODM/OEM Servers Group Sourcing and Procurement (Menlo Park)
  • Sourcing Manager, Data Center Infrastructure (Menlo Park)
  • SMB Marketing Associate, Contract (Singapore – Sydney)
  • SMB Marketing Manager (Contract) France (Paris)
  • SMB Marketing Manager (Contract) Italy (Milan)
  • SMB Marketing Associate, LATAM – Contract (São Paulo)
  • SMB Marketing Associate, LATAM – Contract (Buenos Aires)
  • Payment Operations Representative – Contract (Austin)
  • Analyst, User Operations – Arabic (Dublin)
  • Associate Account Manager, CPG (New York)
  • Associate Account Manager, Retail/QSR – Temp (Atlanta)
  • Associate Account Manager, Tech/SocialCom (Seattle)
  • Manager, Sales & Account Management, Global Marketing Solutions (Buenos Aires)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook hires: engineers, ad sales, client partners, data center technician, more

Posted: 02 Aug 2012 02:39 PM PDT

Facebook hired several advertising-focused employees, including client partners, account specialists and a media solutions manager engineers this week according to the company’s LinkedIn feed and its Careers page. As usual, Facebook also hired a number of engineers, analysts and other technical positions.

New hires per LinkedIn:

  • Josh Frankel, Systems Engineer – former Senior Architect at Entisys
  • Nima Aghdaii, Software Engineer – former Research/Teacher Assistant at Simon Fraser University
  • Corey Clark, Sales Rep – former Recruiter at NaturalData, Inc.
  • Scott McKenna, Account Specialist – former Outbound Sales Representative at First Direct
  • David Stone, Client Partner – former Product Manager at Waytostay
  • Patrick Reaves, Data Center Utility Analyst – former MBA Intern – Utility Sales at SunEdison
  • Kevin Janda, Data Center Ops – former Retail Finance at Apple Inc.
  • Brendan Viscomi, Tools Engineer – former Undergraduate Researcher at Interaction Design Lab
  • Ray Tong, Decision Support Analyst – former Information Systems Intern at IMAX Corporation
  • Lav Jain, Data Engineer – former Database Engineer at Yahoo!
  • Thomas Hayden, Software Engineer – title was previously Operational Data Analyst at Facebook

Prior listings now removed from the Facebook Careers Page:

  • Developer Advocate (Menlo Park)
  • Design Recruiting Lead/Manager (Menlo Park)
  • Infrastructure Construction Manager (London)
  • Data Center Network Technician (Menlo Park) (Menlo Park)
  • Partner Manager, Preferred Marketing Developer Program (Menlo Park)
  • Manager, Media Solutions (Dublin) (Dublin)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Mike Huckabee, Barack Obama, Sarah Palin and more in this week’s top gainers in political pages

Posted: 02 Aug 2012 01:44 PM PDT

Mike Huckabee leads this week's list of top gainers in the People Talking About This metric among political pages.

The top 10 pages gaining People Talking About This saw increases between about 45,000 and over 800,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.

1   Mike Huckabee 913,088  0  +840,322
2   Barack Obama 1,524,605  +22,214  +467,789
3   Egypt 244,249  -5,902  +210,546
4   Sarah Palin 550,715  0  +173,362
5   Women for Obama 175,040  +9,854  +86,128
6   Benjamin Netanyahu – בנימ… 136,929  +13,519  +84,700
7   Roger Williams 164,603  +5,841  +58,520
8   ”We want Narender MODI as… 66,231  +9,431  +48,650
9   Narendra Modi 94,186  +5,716  +46,858
10   Abhisit Vejjajiva 106,436  +37,555  +45,346

 

Mike Huckabee has seen his PTAT skyrocket due to his support of the comments made by fast food chain Chick-Fil-A in regards to their stance on same sex marriages. Huckabee conceived “Chick-Fil-A Appreciation Day“, a “cross-protest” to protests against the restaurant chain. In anticipation for the event on Wednesday, Huckabee published multiple posts, many leading to web address iSupportFreeSpeech.com, which leads right back to the Facebook event. On the actual day of, Huckabee shared several photos of different very crowded Chick-Fil-A locations, each contributing to the page’s PTAT.

Another politician that saw an increased PTAT due to their support of Chick-Fil-A is Sarah Palin at No. 4 on this list. With one picture, Palin went viral and saw over 200,00 Likes and 25,000 shares. Huckabee also shared the image on his page which saw 37,000 likes and 2,000 shares itself. It seems that both republican politicians capitalized on a very hot topic and found a very responsive audience.

At #2, President Obama makes no mention of the Chick-Fil-A controversy, opting to focus on the 2012 Presidential Election and opponent Mitt Romney. Globally, other politicians included in this week’s list are Israel Prime Minister Benjamin Netanyahu, chief minister of the Indian state of Gujarat Narendra Modi, and Prime Minister of Thailand Abhisit Vejjajiva.

Visit PageData to see more about the top talked about pages among political pages, as well as other categories.

 

The Ville, SimCity Social, Washington Post, YouTube, more on this week’s top 20 growing Facebook apps by DAU

Posted: 02 Aug 2012 11:40 AM PDT

Zynga’s The Ville gained the most daily active users this week on our list of top growing Facebook apps by DAU. The developer’s Bubble Safari, Zynga Slingo and Ruby Blast also made appearances.

The titles below grew between 400,000 and 14.9 million DAU, based on AppData, our data tracking service covering growth for apps on Facebook.

Top Gainers This Week

Name MAU Gain Gain %
1.  The Ville 38,400,000 +14,900,000   + 63%
2.  SimCity Social 12,200,000 +4,000,000   + 49%
3.  SongPop 12,100,000 +1,400,000   + 13%
4.  Dragon City 8,100,000 +1,400,000   + 25%
5.  Instagram 25,200,000 +900,000   + 4%
6.  Bubble Safari 28,800,000 +800,000   + 3%
7.  Zynga Slingo 13,200,000 +700,000   + 6%
8.  Zoosk 12,700,000 +700,000   + 6%
9.  Washington Post Social Reader 3,300,000 +600,000   + 22%
10.  Diamond Dash 18,300,000 +600,000   + 4%
11.  YouTube 2,300,000 +600,000   + 35%
12.  Ruby Blast 1,900,000 +500,000   + 46%
13.  CSR Racing 2,200,000 +500,000   + 29%
14.  8 Ball Pool 4,200,000 +500,000   + 14%
15.  Spotify 26,000,000 +500,000   + 2%
16.  Keek 650,000 +410,000   + 171%
17.  HTML Page Tab #8 3,200,000 +400,000   + 19%
18.  HTML Page Tab #6 2,900,000 +400,000   + 16%
19.  Static HTML Iframe Tab 3,700,000 +400,000   + 12%
20.  The Sims Social 16,400,000 +400,000   + 3%

EA’s SimCity Social came in at No. 2 and The Sims Social closes our list at No. 20.

No. 9 Washington Post Social Reader is back on the rise after a period of decline when Facebook changed how news reader stories appear in News Feed.

YouTube‘s Facebook integration was No. 11 with a 35 percent increase in DAU likely related Olympic viewing. YouTube is powering livestreaming, replays and highlights for NBC. Many other outlets are updating their YouTube channels with coverage of the games.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.

Facebook allows DoubleClick ad tracking

Posted: 02 Aug 2012 10:35 AM PDT

Facebook recently certified Google's DoubleClick as an approved third-party ad tracker, giving advertisers more flexibility in how they measure impressions, clicks and interactions with their Facebook campaigns.

The social network does not allow third-parties to collect impression tracking data through tracking pixels or tags unless they are certified with Facebook. However, recently Facebook has been expanding its list of partners as brand and agency advertisers look for more ways to understand how their social ads are truly performing.

AdExchanger first reported the DoubleClick approval on Wednesday, citing unnamed sources. AdExchanger also says Adometry was approved in July. The Facebook Help Center confirms the addition of DoubleClick, though it does not mention Adometry. Microsoft's Atlas was approved in late June.

Clients of these services can submit tracking tags along with their creative to Facebook during trafficking. This will allow advertisers to track through to conversion on off-Facebook websites, and view Facebook campaigns alongside their other media efforts.

The social network recently expanded its own conversion tracking capabilities that seem to work with Facebook user IDs rather than cookies. Advertisers using the Ads API can now get reports of post-click and post-impression actions, including what users do on a company's Facebook page or actions they take in Open Graph apps. That means in addition to being able to track whether people who saw an ad checked into a location or claimed an offer, advertisers can also create custom Open Graph actions for anything they want to track on a third-party site or mobile app. For example, a retailer could run ads promoting a loyalty program that ties a user's rewards card with their Facebook profile. With the new conversion tracking, the retailer would be able to see which ads drove in-store purchases.

Other third-parties allowed to use cookie tracking include Bloom Digital, Flashtalking, GroupM, Mediamind, Mediaplex, Pointroll, TruEffect and Weborama.

Facebook is also testing a new real-time bidding exchange that will allow third-party platforms to place retargeting ads on Facebook after users visit external websites marked with cookies. DoubleClick’s demand side platform, DoubleClick Bid Manager, is not included in that test.

fredag den 3. august 2012 at 07.53