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Inside Facebook

Inside Facebook


Instagram, Truth Game, schoolFeed, Netflix, Klout and more on this week’s top 20 growing Facebook apps by DAU

Posted: 23 Aug 2012 06:32 PM PDT

Instagram was the top growing app based on daily active users, crossing 10 million Facebook-connected DAU for the first time in the app’s history. The app was updated last week with a photo map, likely prompting more users to log in.

The titles below grew between 100,000 and 1 million DAU, based on AppData, our data tracking service covering growth for apps on Facebook.

Top Gainers This Week

Name DAU Gain Gain %
1.  Instagram 10,000,000 +1,000,000 + 11%
2.  Truth Game 890,000 +887,000 + 29,567%
3.  Between You and Me 1,200,000 +450,000 + 60%
4.  Pinterest 3,800,000 +400,000 + 12%
5.  Photo Contest 620,000 +360,000 + 138%
6.  Washington Post Social Reader 800,000 +340,000 + 74%
7.  Photo Love 520,000 +300,000 + 136%
8.  Zoosk 2,400,000 +300,000 + 14%
9.  SongPop 4,000,000 +200,000 + 5%
10.  schoolFeed 3,700,000 +200,000 + 6%
11.  Daily Horoscope 5,700,000 +200,000 + 4%
12.  Photo Roll 270,000 +160,000 + 145%
13.  CSR Racing 300,000 +140,000 + 88%
14.  Dragon City 2,600,000 +100,000 + 4%
15.  HTC Sense 3,800,000 +100,000 + 3%
16.  Netflix 2,200,000 +100,000 + 5%
17.  60photos 1,200,000 +100,000 + 9%
18.  Tetris Battle 2,400,000 +100,000 + 4%
19.  Birthday Reminder 1,500,000 +100,000 + 7%
20.  Klout 1,300,000 +100,000 + 8%

 

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.

Facebook careers: ad analysts, data center ops, marketing communications and more

Posted: 23 Aug 2012 05:45 PM PDT

Facebook added 22 new positions to its careers page this week, including a number of jobs focused on measuring and improving the effectiveness of Facebook advertising.

The company is also looking for more data center employees, talent sourcers and marketing communications managers.

New listings added to Facebook’s careers page:

  • Custom Market Insights Senior Analyst (São Paulo)
  • Forensic Ads Analyst, Monetization (Menlo Park)
  • Marketing Effectiveness Researcher (London)
  • People Operations Specialist – Contract (Hyderabad) (Hyderabad)
  • Design Sourcer – Contract (Menlo Park)
  • Non Tech Sourcer (Menlo Park)
  • Recruiting Operations Analyst (Menlo Park)
  • Design Generalist (Menlo Park)
  • Commissioning and Deployment Manager (Menlo Park)
  • Security Operations Engineer (Menlo Park)
  • Data Center Technician (Forest City)
  • Facilities Datacenter Engineering Manager (Lulea)
  • Manager, Data Infrastructure (Menlo Park)
  • Operational Program Manager (Menlo Park)
  • Network Engineer, Voice (Menlo Park)
  • Asset Data Analyst (Menlo Park)
  • Procurement Coordinator, Network Engineering (Menlo Park)
  • Procurement Coordinator, Supply Chain Operations (Menlo Park)
  • Manager, Data Center Provisioning (Menlo Park)
  • Manager, Site Reliability Operations (Menlo Park)
  • Marketing Communications Manager, Contract (Sydney)
  • Marketing Communications Manager – Contractor (Toronto)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook hires: engineering, marketing, communications, recruiting, legal, more

Posted: 23 Aug 2012 05:29 PM PDT

Facebook removed more than two dozen job listings from its careers page this week, likely after making hires in the areas of engineering, recruiting, sales and marketing, communications, developer relations and more.

Prior listings removed from Facebook’s careers page:

  • Developer Advocate Manager (Menlo Park)
  • Partner Engineer, Games (London)
  • Manager, Sales Finance (Menlo Park)
  • Administrative Assistant – Security (Menlo Park)
  • Executive Assistant, Public Policy (Washington)
  • Corporate Paralegal (Menlo Park)
  • Policy Communications (Washington – Menlo Park)
  • Recruiting Coordinator – Contract (Seattle)
  • Technical Staffing Business Partner (London)
  • Data Center Business Analyst (Menlo Park)
  • Data Center Utility Analyst (Menlo Park)
  • Regional Logistics Coordinator (Lulea)
  • Hardware Systems Engineer (Austin)
  • Hardware Systems Engineer (Menlo Park)
  • System Validation Engineer (Austin)
  • System Validation Engineer (Menlo Park)
  • Data Center Technician (Forest City)
  • Director, Technical Program Management (Menlo Park)
  • SMB Marketing Associate, Contract (Singapore – Sydney)
  • Billing and Expense Analyst Network Engineering Supply Chain (Menlo Park)
  • Manager, Network Services and Equipment Procurement (Menlo Park)
  • Developer Advocate Manager (Menlo Park)
  • Marketing Manager (Hamburg)
  • Manager, Platform Operations (Menlo Park)
  • Associate, Media Solutions (India) (Hyderabad)
  • Account Manager, Hebrew (Dublin)
  • Client Partner SEA (Singapore) (Singapore)
  • Senior Analyst, Custom Market Insights (São Paulo)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Chili’s, Scoops, Texas Roadhouse and more among this week’s Most Talked About restaurant and cafe pages

Posted: 23 Aug 2012 03:39 PM PDT

Chili’s Grill & Bar is one of this week's top gaining pages in the People Talking About This metric.

The top 10 pages gaining People Talking About This saw increases between about 7,910 and 176,855 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.

# Name People Talking About Daily Growth Weekly Growth 
1    Scoops 231,050 +18,288 +176,855
2    Chili’s Grill & Bar 178,650 +4,788 +78,932
3    Texas Roadhouse 53,497 -249 +35,714
4    Olive Garden Italian Rest… 61,432 +7,302 +15,512
5    Cracker Barrel Old Countr… 51,828 -817 +14,938
6    Nhà Hàng Hương Sen 27,092 +5,383 +14,105
7    美食情報粉絲團 food Info 33,525 -1,240 +12,187
8    大台北美食同好會 15,485 +1,830 +9,940
9    Al Tazaj 9,364 +264 +8,764
10    BonChon Chicken Philippines 11,978 +159 +7,910

 

A shocker at No. 1 on the list is a small ice cream shop named Scoops located in Lake Havasu City, Ariz. Looking at number of engagements on individual page posts, the PTAT total seems inflated. It’s possible that some of the photos were re-shared by accounts that aren’t publicly visible. It is also possible that the page published an incredibly engaging targeted post only visible to people in Arizona (a coupon for example). There is a huge discrepancy between PTAT and new likes which hasn’t even broken over 30 a day, so it is hard to believe the page has seen that much engagement for the week. This may be a bug on Facebook’s end.

The second Most Talked About page this week is Chili’s Grill and Bar. Appearing to have a regular post schedule, the page takes advantage of Timeline with enticing images of their food, similar to what visitors would see on a menu in the restaurant. The graph of the page suggest fluctuating engagement levels, with a boost at the beginning of a week.

This increase occurs often and could be due to how they chose to market a weekly offer. This week the page has used Facebook Offers to send a coupon for free chips and queso. This offer boasts much larger engagement than another coupon for a free appetizer or dessert. This coupon is redeemed by clicking a link which sends users to another tab on the page, requiring users to Like Chili’s first. The Facebook Offer is a more lightweight way for users to claim deals, while the latter seems like a way for Chili’s to entice prospective fans to Like the page.

Visit PageData to see more about the top talked about pages among retail and consumer merchandise, as well as other categories.

Facebook tests option for page owners to give users feedback about why comments were deleted

Posted: 23 Aug 2012 03:18 PM PDT

Facebook appears to be testing a new option for page owners to send users a private message about why their comments were removed from the page, according to All Facebook.

Social Yeah Founder Kevin Evanetski found a “Give Facebook User Feedback” link after deleting a comment from his page. The link pulls up a message dialog and prompt to tell the user why the comment was objectionable. Admins might want to use this feature to explain their community guidelines and encourage users to repost a more appropriate comment, however, this could lead to further confrontation. Facebook might want to consider giving page owners options for pre-filled messages, similar to what the social network does for kids who don’t like what someone posted about them.

Previously, admins were able to hide comments without completely removing them. This prevents unwanted comments from being viewed by other fans, but keeps the comment visible to the person who wrote it. The option helps avoid issues where commenters get upset that a page has removed their comments. Recently, a bug has eliminated this feature from some pages.

Image from AllFacebook.com.

Facebook rebuilds iPhone app for speed: what’s new, better and still needs work

Posted: 23 Aug 2012 12:14 PM PDT

Facebook today released a much-anticipated update for iPhone that makes loading News Feed, photos, messages and notifications significantly faster.

Previously, Facebook built its mobile apps with HTML5, which allowed it to release daily updates without requiring users to download a new version. This helped the company test new things and scale the app to hundreds of millions of users. But the user experience suffered because the app was so slow. Now with version 5.0, consuming content in the feed, adding comments, checking messages and notifications, and other actions happen almost instantaneously. Navigating to different sections of the app, for example from News Feed to Timeline, browsing pages or opening links, still lags a bit. Overall, most users will find the update to be a vast improvement, though it lacks some features users have been asking for, such as a share button.

When new stories are added to the feed or comments added to a post, users will see prompts to view the latest activity. Posts and comments load incredibly quickly.

Opening and closing photos now works similar to how they do in the standalone Camera app. Tapping on a photo from the feed opens it instantly, with a nice overlay for the caption, Likes and comments. Swiping up or down returns users to the feed — faster in the Facebook 5.0 app than Camera, actually. However, there is no option to edit or add filters to photos when uploading them from Facebook for iPhone, so users will have to continue to use Camera for that.

Messages load much faster and include a few features similar to the standalone Messenger app. Users can now share their current location, quickly start group conversations and turn off alerts. This seems to reduce the need for the separate Messenger app.

Facebook redesigned the icons for posting a status, photo or check-in, from the homescreen. The icons are cleaner, using a single color and fewer lines. However, the old icons are still used on the mobile version of Timeline.

Posting a status and photo hasn’t changed, but check-ins have. Rather than showing users a plain list of place names, users can now see a small map of their current location and profile photos for places nearby. Interestingly, Facebook now uses Google Maps for check-ins, though it still uses Bing Maps for events. The new app eliminates the little-used map of friends nearby feature.

Although the update was focused on making the app faster and less about redesigning and adding new features, some users will be disappointed that Facebook has still not brought certain web functionality to the iPhone. The most commonly asked for feature is likely to be a share button. There’s a way to reshare links, but it takes a few steps and users still can’t share photos or statuses. Facebook for iOS also lacks a way to create an event, though the Android version got that option today.

The app doesn’t support mention tagging, which is the way users tag their friends on the web without implying that they are “with” a person. Facebook offers this on its mobile touch site and in third-party apps, but hasn’t brought it to its own native app.

The iPhone app does support multi-photo upload, but it’s a lesser known feature and a more complicated one, at that. The standalone Camera app and the new Facebook for Android are both ahead of Facebook for iPhone in that area.

Some page owners might also be wondering when their pages will appear with the Timeline design on mobile. Facebook began rolling this out to some users last month, but it still isn’t available to everyone.

Facebook for iOS 5.0 is available for download here.

Facebook for Android update includes event creation, multi-photo upload and more

Posted: 23 Aug 2012 10:22 AM PDT

Facebook released an update for Android today that includes event creation, multi-photo upload and new features for messages.

Android users now have a streamlined way to create new events. Previously, Facebook’s native apps did not have this functionality. The mobile site supports event creation, but the design and flow is cumbersome.

The new Android version also allows multi-photo uploads with a process similar to Facebook’s Camera app for iPhone. Users can browse all the photos on their device, and tap a number of them to upload at once.

Finally, the update brings the options of adding photos and emoji to messages.

At an event this month, Facebook VP of Engineering Mike Schroepfer said company is moving to a four to six week release cycle for its Android app. Director of Product Peter Deng said the team is looking to take advantage of more native features to optimize the user experience on Android and iOS.

Facebook announced today that it will be releasing an iOS update that is twice as fast as the previous version when launching the app, scrolling through News Feed and viewing photos, however, we haven’t been able to access it yet.