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Inside Facebook

Inside Facebook

Facebook careers: Indonesia growth manager, Open Graph partner engineer, media solutions, PMD managers, more

Posted: 16 Aug 2012 07:15 PM PDT

Facebook has added 14 new positions to its careers page this week, including a number of international-focused media solutions and Preferred Marketing Developer partner manager positions.

The company is also looking for a partner engineer to work with gaming companies to integrate Open Graph. A few developers, including Zynga, have been taking advantage of the platform that way, but there are thousands of games that have not switched to the new publishing format.

Facebook put up a new job listing for growth manager focused on Indonesia. The six- to 11-month contract position will “identify and monitor strengths, weaknesses, opportunities and threats relevant for Facebook’s adoption in Indonesia” and “influence and improve the Facebook experience of users in Indonesia by identifying product/market fit gaps.”

New listings added to Facebook’s careers page:

  • Manager, Data Infrastructure (Menlo Park)
  • Manager, Site Reliability Operations (Menlo Park)
  • Technology Partner, HR (Menlo Park)
  • Email Writer – Contractor (Menlo Park)
  • Partner Engineer – Open Graph (London)
  • Growth Manager, Indonesia (Singapore)
  • Associate, Media Solutions (Sydney)
  • Team Lead, Media Solutions – France & Benelux (Dublin)
  • Team Lead, Media Solutions – Germany (Dublin)
  • Client Partner – Denmark (Stockholm)
  • German Partner Manager, Preferred Marketing Developer Program (Dublin)
  • Spanish Partner Manager, Preferred Marketing Developer Program (Dublin)
  • Nordic Partner Manager, Preferred Marketing Developer Program (Dublin)
  • Manager, Custom Market Insights (Singapore)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook hires: communications manager, director of partner engineering, finance manager, commercial counsel, more

Posted: 16 Aug 2012 07:03 PM PDT

Facebook made a number of notable hires this week including a new communications manager who previously worked at Syncapse, a director of partner engineering, lead commercial counsel and more, according to LinkedIn and listings removed from the company’s careers page.

The company also appears to have picked up a few engineers from Microsoft and filled three ad-related positions in its Austin office.

New hires and promotions according to LinkedIn:

  • Gautam Sewani, Software Engineer – former Software Development Engineer at Microsoft
  • Minda Nguyen, Procurement to Pay Analyst – Contractor – former Purchasing Specialist/ Planner at Calisolar
  • Krishna Vudata, Software Engineer – former Financial Software Developer Intern at Bloomberg
  • Meg Sinclair, Communications Manager - former Manager of Corporate Communications at Syncapse
  • Srinidhi Kuntimaddi, Software Engineer – former Software Design Engineer at Microsoft
  • Chi Zhang, Software Engineer – former intern at Microsoft Research Asia
  • Monica Yujia Liu, Strategic Partner Development – title was previously Payment Specialist at Facebook

Prior listings removed from Facebook’s careers page:

  • Director of Partner Engineering (Menlo Park)
  • Finance Manager, Technology Infrastructure & Supply Chain (Menlo Park)
  • Lead Commercial Counsel (Menlo Park)
  • Global Mobility Representative – Contract (Menlo Park)
  • Associate, Risk Ad Review Operations (Austin)
  • Specialist, Ad Policy Enforcement (Austin)
  • Account Manager, Global Marketing Solutions (Austin)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

The Ville, Bing, SongPop, Dragon City, Zoosk and more on this week’s top 20 growing Facebook apps by DAU

Posted: 16 Aug 2012 03:48 PM PDT

Zynga’s The Ville was the top growing app based on daily active users with a 17 percent gain this week.

The developer had five more games on the list this week with No. 8 Bubble Safari, No. 9 Zynga Bingo, No. 10 Texas HoldEm Poker, No. 11 Zyngo Slingo, and No. 17 Ruby Blast.

The titles below grew between 400,000 and 8.4 million DAU, based on AppData, our data tracking service covering growth for apps on Facebook.

Top Gainers This Week

Name MAU Gain Gain %
1.  The Ville 58,200,000 +8,400,000 + 17%
2.  Bing 26,100,000 +1,900,000 + 8%
3.  SongPop 15,200,000 +1,400,000 + 10%
4.  Dragon City 10,300,000 +800,000 + 10%
5.  Instagram 27,100,000 +800,000 + 3%
6.  Zoosk 14,300,000 +800,000 + 6%
7.  Yahoo! Social Bar 38,000,000 +700,000 + 2%
8.  Bubble Safari 30,800,000 +700,000 + 3%
9.  Zynga Bingo 7,000,000 +700,000 + 11%
10.  Texas HoldEm Poker 36,300,000 +700,000 + 2%
11.  Zynga Slingo 14,200,000 +600,000 + 4%
12.  Washington Post Social Reader 5,000,000 +600,000 + 14%
13.  SimCity Social 15,200,000 +600,000 + 4%
14.  Causes 2,600,000 +600,000 + 37%
15.  Scribd 21,200,000 +500,000 + 2%
16.  Tab Builder: Like 1,300,000 +420,000 + 48%
17.  Ruby Blast 2,700,000 +400,000 + 23%
18.  HTC Sense 6,500,000 +400,000 + 7%
19.  BranchOut 2,600,000 +400,000 + 18%
20.  Adventure World – An Indiana Jones Game 2,100,000 +400,000 + 24%

 

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.

Chevrolet, Toyota, BMW and more in this week’s top 10 PTAT gainers among car brand pages

Posted: 16 Aug 2012 02:13 PM PDT

Chevrolet leads the list of weekly gainers for the People Talking About This metric among car pages.

The top 10 pages gaining People Talking About This saw increases between about 17,000 and 130,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.

# Name People Talking About Daily Growth Weekly Growth 
1   Chevrolet 174,714 0 +134,631
2   Lamborghini Aventador 235,506 0 +79,765
3   BMW 336,762 0 +72,912
4   DC Design 61,337 0 +38,500
5   Dodge 59,665 0 +33,159
6   Subaru of America, Inc. 53,649 0 +24,717
7   Mahindra XUV500 42,524 0 +23,331
8   Toyota Special Showroom 22,887 0 +18,249
9   MINI UK 23,648 0 +17,892
10   BMW M 32,492 0 +16,954

 

With over 1 million Facebook fans, Chevorlet has been using its page to connect with life-long fans encouraging them to “share their stories and join the discussion.” Many of the page posts are centered around engaging fans and present clear calls to action. In addition to that, sometimes the page features fans’ cars highlighting the company’s rich history. The page is run meticulously and efficiently and can be used as a good reference for page owners seeking sound Facebook page strategy.

In contrast to Chevorlet’s singular American branding, Toyota, at #8 on the list, takes a different strategy with their Facebook page. Toyota Special Showroom is a separate page from Toyota’s USA page, yet, has a larger PTAT despite having fewer likes (326,618 likes/22,887 PTAT vs 1,123,809 likes/17,788 PTAT respectively). Though this could be due to the global audience being larger than the American audience, the graph below suggests Special Showroom page has likely purchased Sponsored Stories.

Pages separated by country or regions are common with large companies, but these graphs show how this can sometimes produce uneven results. It should also be considered that the Toyota Special Showroom page heavily features Toyota competitive racing while the Toyota USA page is focused on consumer automobiles. Fans of racing are already interested more likely to engage, while Toyota USA is more general and less relevant to its broad audience.

Despite quality posts and quick responsiveness by moderators, the Toyota USA page is seeing meager engagement numbers. With the Toyota USA page not seeing significant engagement organically, utilizing promoted posts or page post ads could potentially be of great benefit for the page.

Visit PageData to see more about the top talked about pages among retail and consumer merchandise, as well as other categories.

Facebook fixes photo deletion issue 3 years after privacy questions were raised

Posted: 16 Aug 2012 01:21 PM PDT

Facebook has finally resolved an issue that prevented users’ photos from being completely deleted, according to Ars Technica, which first raised privacy concerns about the matter three years ago.

Previously when users deleted their photos, the images were removed from the site but still accessible with a direct link. This was because Facebook’s early photo storage systems did not always delete cached images from the site’s content delivery networks. In some cases the photos were available months or years after users thought they deleted them.

Now Facebook has moved its photo storage to newer systems and instituted a 30-day maximum age for CDN links. A Facebook spokesperson told Ars Technica that some content will expire on the CDN much more quickly, though he couldn’t say what factors affect this process.

Ars Technica found that after adding new photos and deleting them, the direct links expired within two days. That’s an improvement over months or years, but still slow compared to Instagram or Twitter, which remove images from their servers instantly.

Optimal, Nanigans and 3 more new partners join Facebook ad exchange program

Posted: 16 Aug 2012 11:34 AM PDT

Facebook has added five more real-time bidding partners to its exchange program, according to AdExchanger.

Optimal, Nanigans, RocketFuel, Criteo and X+1 are now among 14 companies approved to run retargeting ads on Facebook after users visit external websites marked with cookies. The exchange, also known as FBX, has generated a lot of interest from advertisers since it was announced in June, but little information has come out publicly about the beta.

During Facebook’s second quarter earnings call, COO Sheryl Sandberg said FBX was still in a “very early outlook stage,” though the company was encouraged by the response so far. In fact, Facebook Exchange was a common point of conversation among many advertisers at the SES Conference in San Francisco this week. We spoke with a number of people involved with real-time bidding who hoped to become part of the program.

Although retargeting data cannot yet be combined with Facebook’s demographic and psychographic targeting options, FBX shows promise as the start of remarketing and intent-based advertising on the social network. It’s also likely that Facebook would one day allow advertisers to layer user profile data on top of cookie-based data for even more powerful remarketing campaigns.

AdRoll, AppNexus, DataXu, MediaMath, Tellapart, TheTradeDesk, Triggit, Turn and Xaxis are other demand-side platforms involved in the test. AdExchanger sources say the process for vetting and approving new partners has seemed somewhat arbitrary and often based on existing relationships. Optimal and Nanigans, for example, are Preferred Marketing Developers with Ads API access. [Update 8/16/12 4:32 p.m. PT - An earlier version of this article incorrectly stated that Optimal was the only PMD partner in the exchange program. Nanigans is also approved to sell ads through FBX and the API.]

It’s unclear how the exchange will fit into the PMD program, but AdExchanger found a new check box in the PMD directory called “FBX Through Real-Time Bidding.”

Last week we noticed Facebook was hiring a “Technical Account Manager, Facebook Exchange, PMD Program.” The position has not yet been filled.

 

fredag den 17. august 2012 at 07.36