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Inside Facebook

Inside Facebook

Facebook roundup: stock price, Sponsored Stories, Timeline, carbon footprint and more

Posted: 03 Aug 2012 05:00 PM PDT

Facebook stock picks up slightly after all-time low – Facebook shares closed at $21.09 today, up slightly from their all-time low earlier this week of $19.82. The stock has taken a beating since its second quarter earnings report and it was hit further with reports about false user accounts and executives leaving the company. Fidelity and other investment companies have reportedly sold off significant numbers of their Facebook shares, surprising some analysts who say it is uncommon for mutual funds to flip shares so quickly. The social network is now valued at nearly $58 billion, down from $104 billion valuation at the time of its IPO in May.

Judge not ready to approve Sponsored Stories settlement – A San Francisco federal judge declined to approve Facebook’s $10-million settlement regarding its Sponsored Stories ads, suggesting the payout was not fully explained and might need to be higher. The settlement allots $10 million to the lawyers who sued the company and another $10 million to charity, as well as promises to give users more control over how their names and images are used along with ads. The judge has asked for more explanation about why the parties came up with the figure.

All users to be converted to Timeline soon – Facebook says it will automatically convert all user profiles to Timeline format over the next few months, bringing consistency to the user experience but perhaps frustrating some of the remaining users who haven’t wanted to switch. The social network has had a surprisingly slow rollout for Timeline, which was announced in September 2011, and publicly released that December. In the past, Facebook has converted all profiles to a new layout within weeks.

Facebook shares carbon footprint of data centers and global offices- Facebook says its total annual carbon footprint per monthly active user in 2011 was 269 grams. The company says this per user footprint is the equivalent of one medium latte or three large bananas. Facebook's total energy use from office space, data centers and other facilities was approximately 532 million kWh. Its energy mix was 23 percent clean and renewable, 27% percent coal, 17 percent natural gas, 13 percent nuclear and 20 percent uncategorized. "Facebook has committed to being fully renewably powered, and today's detailed disclosure and announcement of a clean energy target shows that the company means business and wants the world to follow its progress,” Greenpeace International Senior IT Analyst Gary Cook said.

Facebook Login use continues to grow – Facebook accounts for 48 percent of all social logins, according to Janrain's latest quarterly report. That figure is up from 45 percent in Q1, and represents eight straight quarters that Facebook's share has risen. Google remains second at 30 percent, which has been relatively static for the past six quarters. On mobile applications, Janrain credits Facebook with 52 percent share, compared to 27 percent for Google, 13 percent for Twitter and 7 percent for Yahoo.

Bing introduces friend-tagging from search - Bing expanded its social sidebar functionality this week to allow users to enter a question or comment and tag up to five friends on Facebook. The shared search will appear in News Feed and on the user’s and tagged friends’ Timelines.

Facebook relaunches Stories - Facebook this week launched FacebookStories.com, an updated version of the Stories app it released in June 2010 when the social network reached 500 million monthly active users. The site features videos and other stories about people who use Facebook in unique and extraordinary ways.

Silp, Keek, Olympic Games City, Telly, MTV.com, more on this week’s emerging Facebook apps by MAU

Posted: 03 Aug 2012 09:13 AM PDT

Careers app Silp led our list of emerging Facebook applications by monthly active users this week with 1,539 percent gain.

We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week. This week’s top apps grew between 100,000 and 385,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Top Gainers This Week

Name MAU Gain Gain %
1.  Silp 410,000 +384,980   + 1,539%
2.  Keek 650,000 +330,000   + 103%
3.  Olympic Games City 480,000 +320,000   + 200%
4.  Puzzle Chasers 370,000 +280,000   + 311%
5.  Telly 370,000 +240,000   + 185%
6.  MyLife.com 670,000 +220,000   + 49%
7.  MTV.com 430,000 +210,000   + 95%
8.  Hollywood Slots 860,000 +180,000   + 26%
9.  Magic Valley 200,000 +160,599   + 408%
10.  Static HTML… [Tenth Tab] 780,000 +160,000   + 26%
11.  Woobox Custom Tab | Arrow #4 910,000 +150,000   + 21%
12.  ★ Photo of the day 180,000 +149,824   + 497%
13.  TDP4 Team Battle 630,000 +140,000   + 29%
14.  Lost Legacies 480,000 +130,000   + 37%
15.  Sweepstakes 210,000 +120,000   + 133%
16.  Dreamland 160,000 +115,351   + 258%
17.  Spa Life 200,000 +110,000   + 186%
18.  The Sims 3 580,000 +110,000   + 23%
19.  Super Mari0 400,000 +100,000   + 33%
20.  Winner Super Slots 650,000 +100,000   + 20%

 

Mobile video sharing app Keek came in at No. 2. No. 3 Olympic Games City is the the official social game of the London 2012 Olympic Games. Our sister site Inside Social Games reviewed the citybuilder earlier this week and gave it a “skip” rating.

No. 5 Telly, which appears to be a Pinterest-style site for saving and sharing video, has grown quickly in the past week. No. 6 MyLife.com pulls together all of users’ email messages and social network updates in one dashboard.

MTV.com, which integrated Facebook Open Graph sharing a few months ago, nearly doubled its MAU to reach No. 7.

Games and a few tab applications filled out the rest of our list.

All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

lørdag den 4. august 2012 at 07.20