Inside Facebook
Inside Facebook |
- Bing continues to expand Facebook integration with Facebook friends’ photos search feature
- Facebook careers: FBX, financial planning, internal communications, engineering, more
- Facebook hires: data center technicians, recruiters, marketing managers, designer and more
- Facebook may soon allow ad targeting by email, user ID and phone number
- Rockstar Games, Farmville Neighbours, EA Sports Madden and more among this week’s Most Talked About game/toy pages
- Facebook updates platform policies, limits games on third-party sites
| Bing continues to expand Facebook integration with Facebook friends’ photos search feature Posted: 30 Aug 2012 03:06 PM PDT Bing has added a new feature which allows users to search through their friends’ Facebook photos directly within the search engine. Users can access this through the Bing social sidebar or at www.bing.com/friendsphotos. With a reported 300 million photos uploaded to Facebook daily, the feature looks to enable users to quickly find desired images. With users’ privacy in mind, the feature only searches through friends' photos that they have been made viewable. Once users access the tool, the images appear in a news feed displaying the most recently uploaded photos first. The tool allows for users to engage with the photos through Facebook’s native features without having to leave the Bing website. Typing in the search bar will attempt to autofill the entry with a friend’s names. Under the search bar, users are also given the option to only display photos posted by friends or photos posted by fan pages.
Facebook has not implemented a photo search in the past so this is the first case of such a feature. The layout of this tool is similar to that of social network Pinterest. The new feature will roll out gradually, but users can request access here. Bing began its Facebook integration by indexing page updates and publicly visible links posted by users in June 2010. Later that year Microsoft used Facebook instant personalization to influence its people search capabilities and to display Likes. Bing expanded its Facebook integration last year and began personalizing the rank of results based on the Likes of a user's friends. Just this last May, they introduced the social sidebar providing a way for users to connect on search topics. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook careers: FBX, financial planning, internal communications, engineering, more Posted: 30 Aug 2012 02:30 PM PDT
The company is also looking for more vertical-specific account managers, software and hardware engineers, as well as a financial planning and analysis manager focused on the Facebook Platform. New listings added to Facebook’s careers page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook hires: data center technicians, recruiters, marketing managers, designer and more Posted: 30 Aug 2012 02:00 PM PDT
New hires according to LinkedIn:
Prior listings removed from Facebook’s careers page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook may soon allow ad targeting by email, user ID and phone number Posted: 30 Aug 2012 09:44 AM PDT Facebook appears to be preparing an option for advertisers to target users by email address, user ID or phone number, based on an option that was temporarily visible in the Power Editor tool. Sources familiar with Facebook’s ad plans previously told us that the company was working with some premium advertisers to target audiences by email address, though we had not heard about the UID and phone number options. These are powerful new opportunities for businesses to reach their existing customers and leads, who may be increasingly difficult to reach through traditional email and telemarketing campaigns. If this test rolls out to all Power Editor users and the Ads API, companies will be able to remarket to people through News Feed and other Facebook ad units.
Some Power Editor users temporarily had access to a new “Custom Audiences” tab today. The tab originally appeared next to the “Page Posts” tab, but soon disappeared. Advertisers can select which type of information they are targeting and then upload a CSV or TXT file with email addresses, user IDs or phone numbers. According to the screenshot above, personally identifying information will be hashed before being uploaded to Facebook, and there are additional terms for using this functionality, though we haven’t been able to read them. We’ve reached out to Facebook for more information. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Posted: 30 Aug 2012 09:00 AM PDT
The top 10 pages gaining People Talking About This saw increases between 37,765 and 98,203 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.
Last week, game developer Rockstar Games had three days where page Likes grew substantially, and the page’s PTAT has followed suit. Gaining over 5,000 new likes in one day, the page’s success is due in part to their game GTA V, the No. 9 top gaining page this week. Rockstar’s most popular page posts have been photo albums containing screenshots of the highly anticipated game. Using photo albums for increased engagement is a great strategy for increasing EdgeRank, and Rockstar has seen significant engagement not only with the photo album post, but each photo as well.
The No. 2 most talked about page this week is Farmville Neighbors, an unofficial fan page for website FarmVille-Masters.com. This a self-run fan page that offers news and updates of new items for FarmVille players. The page retains a large PTAT because of the frequency of posts. In the last 24 hours, the page has published over 30 posts, though most received fewer than 40 likes and only a handful of comments. However, this engagement accumulates and contributes to the page’s growing PTAT.
The page is also open to publishing identical posts at different times of the day. This could be to ensure more people see their posts, but for some users this could be considered spammy and can clutter user’s news feeds causing them to unsubscribe or unlike the page all together. Instead, they could elect to use promoted posts which will give them more prominence in user’s news feeds as well as mobile. Visit PageData to see more about the top talked about pages among retail and consumer merchandise, as well as other categories. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook updates platform policies, limits games on third-party sites Posted: 30 Aug 2012 08:00 AM PDT
Developers will no longer be able to cross-link or promote their web games from within the games they have on Facebook canvas. That said, users will still be able to use Facebook Connect to login to a game and have that game publish back to Facebook. While this doesn’t affect Zynga because of pre-existing contractual agreements, it will affect other developers like Kabam and King.com. We’re told by sources that the change is due to Facebook re-allocating resources toward canvas and mobile, and games using Facebook Connect haven’t seen the same kind of traffic that titles on Facebook canvas and mobile platforms have. This might also be related to Facebook’s current payments policy. The company requires canvas games to use Facebook Payments (formerly known as Credits), of which it takes a 30 percent fee. Games off-Facebook do not have to use this payment system, even though they have been able to use all the same APIs as canvas games. Not only that, but if users are spending time on third-party sites, that’s less exposure they’re getting to Facebook advertising. It would be hard for the company to make a case for continuing to support web games that don’t help it monetize. Although Facebook doesn’t yet make money off of iOS or Android games that integrate Open Graph or Single Sign-On, that area is growing more rapidly than desktop web games and likely needs more internal resources. Here’s the official wording from new Facebook platform policy that affects developers using Facebook Connect for games:
We’ve reached out to a few developers for comment but have yet to hear back or have been told they have no official comment. This article originally appeared on our sister site, Inside Social Games. |
Facebook added 11 new positions to its 
Rockstar Games
Rockstar Games
Farmville Neighbours
EA SPORTS Madden NFL
Guild Wars 2
Fruit Ninja
Sims 2
Game-Hot
Ubisoft Brasil
GTA V
Twister
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