AllFacebook: King.com CMO Addresses The State Of Facebook Games
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Wednesday, September 26, 2012
King.com CMO Addresses The State Of Facebook Games
While many people feel that the market for Facebook games has become saturated, one of the lead minds at King.com doesn't see it that way. In an interview with Edge Magazine, King.com Chief Marking Officer Alex Dale says the fanbase for Facebook games is expanding - and that's a good thing. Granted, an interview with Zynga might have gone differently, but Dale sees a broadening of the market as a positive for... read more>>
Dropbox It Like It's Hot: Integration With Facebook Brings Cloud File Sharing To Groups
Cloud storage service Dropbox announced an integration with Facebook that allows users to share files within groups on the social network. Once users link their Dropbox and Facebook accounts, they can share documents, photos, and videos on groups' walls, and, like other group posts, their content can be liked, shared, or commented on. If the content is edited at a later point, the group will receive a notification about the updated content. Facebook... read more>>
Zuberance Identifies The Best Facebook Brand Advocates
Companies on Facebook are looking more toward their fans for marketing, as most people usually trust messages from friends over advertising pitches from brands. Social marketing company Zuberance announced Wednesday that it has launched a product that identifies a company's biggest influencers, a.k.a brand influencers. Zuberance now lets brands know who their most influential fans are, allowing them to market more efficiently to them, so that they can share the message to... read more>>
Facebook's Matt Kelly Describes Process Of Creating Plugin For WordPress
The plugin for WordPress launched by Facebook in June has been downloaded more than 180,000 times, and Engineer, Developer Relations Matt Kelly, who worked on the project, shared his experience in a note on the Facebook Engineering page. Here are some of the highlights from Kelly's note: We chose to build an integration with WordPress because it has a massive footprint on the Web (powering 16.6 percent of all websites), it has a... read more>>
Laptops Stolen From Facebook's Former HQ In Palo Alto, Recovered, Arrests Made
An off-duty security guard and his accomplice were arrested following the theft of 49 laptops from Facebook's former headquarters in Palo Alto, Calif., early Tuesday morning. The San Francisco Chronicle reported that Sunnyvale, Calif., residents Brandon Simon, 20, who patrolled the site at 1050 Page Mill Road, and Travis Calhoun, 21, were spotted by a private security guard, who notified police after they fled the scene while carrying items. According to the Chronicle,... read more>>
AllFacebook Marketing Conference Attracts Notable TV Experts
Learn from the marketing strategies of executives at HBO and TV Guide magazine at our event, AllFacebook Marketing Conference, Dec. 4 to 5 in New York. The two-day conference will show you how to cultivate better relationships with your audience and create valuable content to effectively drive sales. Register before Friday and save $350. Sabrina Caluori, vice president of social media and performance at HBO, will address attendees on "Integrating Facebook Into... read more>>
Tabfusion Adds Facebook Pages Tab App
Facebook tab application provider Tabfusion introduced a pages tab app, which allows page administrators to cross-promote multiple pages, or simply promote other pages they like. Four different layouts are available, including one that features cover images from timeline pages and is updated in real-time. Facebook users can like the highlighted pages directly within the tab, as well as visit the pages by clicking on the cover images.... read more>>
Spredfast Adds Support For Facebook Post Targeting
Social media management platform Spredfast added expanded support for post targeting for pages, which Facebook recently rolled out to pages with more than 5,000 likes. The social network's offering to brands allows them to target ads to Facebook users by email, phone number, user ID, language, age, gender, interests, relationship status, education, or workplace. New capabilities available to Spredfast users include: The ability to choose between gated targeting, meaning the previously available targeting by... read more>>
Mark Zuckerberg Heading To Russia
Facebook Co-Founder and CEO Mark Zuckerberg will visit Russia during the first week of October, according to reports. The Wall Street Journal's MarketWatch reported that Zuckerberg will visit the Skolkovo Innovation Center, a Silicon Valley-style technology-development park just outside Moscow, and meet with Prime Minister Dmitry Medvedev and billionaire industrialist Viktor Vekselberg. Vekselberg is president of the Skolkovo Foundation, which is developing the Skolkovo Innovation Center, according to MarketWatch, which added that the... read more>>
Tickengo Connects Facebook Users With Rides
Say you're planning to go to a concert in another part of the state. Odds are, several other people are, too. That's how Tickengo was started, and it has become quite a popular service, using Facebook as a verification mechanism. Tickengo Co-FounderGeoff Mathieux thought of the idea when he was in Paris for an event. He was taking a cab back from his hotel to the airport, and knew that it would... read more>>
Parents Can Monitor Kids' Facebook Activity With SociallyActive
Attention, kids on Facebook: Big Brother may be watching your activity on the social network. If your parents are concerned enough to pay for its service, Big Brother comes in the form of SociallyActive. For $9 per month, or $89 per year, SociallyActive provides parents with detailed reports about their kids' Facebook activity, as well as the activity of their friends. Features include: Information that is usually difficult to uncover, such as who... read more>>
INFOGRAPHIC: Facebook Leads Users To The Box Office
People use Facebook as a referral service all the time - for restaurants, services, and vacation destinations. The social network has also been a great way to learn about movies, as research from Crowdtap shows that three out of four Facebook users learn about new flicks from their friends. The stats from Crowdtap show that users trust their friends (73 percent) more than movie critics (27 percent) such as Gene Siskel or... read more>>
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