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Inside Facebook

Inside Facebook

Bubble Epic, Yahoo, Microsoft, Formspring, Pandora and more on this week’s top 20 growing Facebook apps by DAU

Posted: 20 Sep 2012 02:37 PM PDT

6waves’ Bubble Epic gained the most daily active users this week on our list of top growing Facebook apps by DAU. The game launched on Aug. 29.

The titles below grew between 160,000 and 540,000 DAU, based on AppData, our data tracking service covering growth for apps on Facebook.

Top Gainers This Week

Name DAU Gain Gain %
1.  Bubble Epic 680,000 +540,000   + 386%
2.  Yahoo! Social Bar 2,800,000 +500,000   + 22%
3.  Microsoft Live 13,300,000 +500,000   + 4%
4.  War Commander 910,000 +440,000   + 94%
5.  Formspring 600,000 +390,000   + 186%
6.  Static HTML: iframe tabs 1,100,000 +330,000   + 43%
7.  Dragon City 2,900,000 +300,000   + 12%
8.  Bing 3,600,000 +300,000   + 9%
9.  Lost Jewels 620,000 +240,000   + 63%
10.  Pandora 1,200,000 +220,000   + 22%
11.  Candy Crush Saga 4,700,000 +200,000   + 4%
12.  Static Iframe Tab 1,100,000 +200,000   + 22%
13.  Bubble Safari 4,600,000 +200,000   + 5%
14.  Tetris Battle 2,200,000 +200,000   + 10%
15.  Diamond Dash 4,100,000 +200,000   + 5%
16.  Skype 2,900,000 +200,000   + 7%
17.  Bejeweled Blitz 2,600,000 +200,000   + 8%
18.  Texas HoldEm Poker 6,900,000 +200,000   + 3%
19.  Static IFRAME Tab : Pin Icon 290,000 +180,000   + 164%
20.  Custom Tab 510,000 +160,000   + 46%

 

Yahoo! Social Bar, the Open Graph integration for Yahoo News, came in at No. 2. Microsoft’s desktop chat app Microsoft Live was No. 3.  The Bing integration was No. 8 and Skype was No. 16.

Formspring grew 186 percent to appear at No. 5. Pandora was No. 10 with 220,000 additional DAU. Games and custom tab applications made up the rest of our list this week.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.

Facebook adds new class of ‘strategic’ partners in PMD program

Posted: 20 Sep 2012 01:54 PM PDT

Facebook today revealed a new level of its Preferred Marketing Developer program, naming Salesforce Marketing Cloud and 11 other companies as “Strategic PMDs.”

The news was announced today by Facebook VP of Marketing David Fischer at Salesforce’s Dreamforce conference. Adobe, AdParlor, Alchemy Social, Brand Networks, Glow, GraphEffect, Glow, Kenshoo, Nanigans, SocialCode, Spruce Media and 77 Agency are others in the program.

These partners, called sPMDs for short, will get access to Facebook alpha and beta products, as well as more support from Facebook’s business, product and engineering teams. Nanigans, for instance, now supports the Facebook Exchange and Sponsored Results ads. Salesforce today announced that it has integrated the new “custom audience” feature that allows companies to target people on Facebook by email address, phone number or user ID. These companies will also serve on Facebook’s’ PMD Executive Council and will be reevaluated every six months.

In April, Facebook launched the PMD program as a combination of its Preferred Developer Consultant and Marketing API programs to create a unified certification process for companies that build marketing tools on top of the Facebook platform. There are 331 total partners, according to the PMD directory. With that many companies involved, it can be difficult for Facebook to provide personalized support for each of them. We’ve noticed Facebook looking to hire a number of new employees to work with these and other partners in the PMD program. The company has open positions for partner managers in Dublin and Menlo Park, Calif., as well as a communications manager, sales liaison and a technical account manager focused on the Facebook Exchange.

Facebook redesigns Facebook Messenger for Android, updates main Android app, too

Posted: 20 Sep 2012 12:58 PM PDT

Facebook has updated both the Messenger and Facebook for Android Apps today, according to an announcement on the company’s newsroom page. The Messenger application has seen an entire redesign while the Facebook for Android app includes many of the same features in addition to security and stability improvements.

The messenger application now allows users to swipe to the left anywhere on the screen to see which friends are online and available to chat. Users can also add friends that they communicate with the most to the top as Favorites.

The redesign also makes messaging look more like SMS messaging instead of like email or how it looks on desktop. This makes it easier to see who has said what, with the user’s messages appearing in speech bubbles aligned to the right and friends’ messages appearing on the left. On select Android devices, users will also be able to text their phone contacts right out of the Messenger. This consolidates all text messages and Facebook messages all in one place. This is only a select few Android devices, but Facebook says more will be supported in the future.

The company also notes that an iOS update for Messenger is coming soon.

The Facebook for Android application has been updated with the same conversation redesign, and there is now a button in the top right corner of News Feed that tells users which of their friends are available to chat. It also tells users which of their friends are active so they can know when to expect a reply. It has also been updated to fix bugs for multi-photo uploads and made more secure and reliable.

According to The Verge, some Facebook for Android users are also seeing a new feature that syncs the photos they take on their phone to their Facebook account. The Verge calls it “a hybrid of Google+’s instant photo-upload feature and Apple’s Photostream, which uploads any picture you take to the cloud and syncs it with your other iOS devices and computers.”

Facebook launches Shared Activity plugin for third-party web apps

Posted: 20 Sep 2012 11:12 AM PDT

Facebook today launches the “Shared Activity” plugin for third-party websites to give users more control over the Open Graph actions they’re sharing back on the social network.

The plugin brings the functions of the Timeline activity log to any web app so users can better control what they share and with whom. This new feature might also help create a more universal experience across sites that use Open Graph, which could reduce some users’ concern about these apps. Without this plugin, some apps may have put controls in a different locations, like in a settings window or on the side.

Now, rather than developers designing and creating their own privacy controls, they can implement the Shared Activity plugin with a few lines of code.By creating a more standardized experience, it makes things more familiar for users so they know exactly what to do.

Facebook provided the example of the plugin on sites such as Airbnb. People can set the default Facebook audience for activity shared from an app or manage the settings for stories previously published to Facebook, including selecting a different audience or removing the story altogether.

For more technical documentation, refer to the Facebook developer entry.

 

Facebook to charge businesses for ‘Offers’ posts

Posted: 20 Sep 2012 09:36 AM PDT

Facebook today announced it will begin charging page owners at least $5 per Offers post, with the option to pay more to promote the post and reach a bigger audience.

Previously, page owners could create offers for free, just like making any other post. Companies, however, could pay to boost the unit into a page post ad, Sponsored Story or Promoted Post. Now that ad spend is mandatory. Businesses will still be able to run Offers for a minimal budget, but ads must be created in order for people to see Offers in their feeds.

Facebook also said businesses are now able to add a bar code or a unique code to these Offers, allowing them to better track the results of their campaigns and run them on e-commerce sites as well.

Facebook told us in February that offers would replace check-in deals — a promotion that was free to create but had to be approved by Facebook before going live. Consumers claimed these deals when they checked into a location through their phone. Although Facebook said no new check-in deals would be approved after the Facebook Marketing Conference where Offers were announced, the dashboard for creating check-in deals is still available for pages associated with a physical location.

fredag den 21. september 2012 at 07.35