AllFacebook: What Can Facebook's Open Graph Do?
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Tuesday, September 18, 2012
What Can Facebook's Open Graph Do?
Facebook's open graph can be a powerful tool for brands, provided they know how to use it. As more and more companies look to gain a foothold on the social network, the open graph is a key way to foster engagement. Jon Eccles, the product manager of social integration for ThisMoment, spoke with AllFacebook about how brands are leveraging this technology to both spread the word and create a dialogue with... read more>>
Nescafé Memento Heads To 'The Office' With Ellie Kemper Life Coach Facebook App
Fans of hit NBC comedy "The Office" who have wondered what advice Ellie Kemper -- who plays receptionist Erin Hannon on the show -- would give them can now look no further than Facebook, thanks to a new interactive application from Nescafé Memento. Ellie Kemper Life Coach requires users to fill out a short questionnaire, after which the app taps Facebook's open graph to send them customized messages focusing on their love... read more>>
Court Sides With Student Who Ranted About Faculty Member On Facebook
As more and more middle school and high school students log onto Facebook, courts have had to reassess the definition of virtual free speech. Many younger members use Facebook to vent frustration, but when posts are aimed toward teachers and faculty members, where is the line drawn?A Minnesota courtrecently ruled in favorof a 12-year-old student whoposted unfavorably about a school staff memberon Facebook, citing that the school's demand for her social... read more>>
Want Technologies Enables Retailers To Send Facebook Notifications Directly To Users
Facebook is reportedly working on its own want button, and there are third-party outfits offering their takes on open graph actions, such as the developer that calls itself Want, but Want Technologies may have just raised the bar with its introduction of Facebook notifications that can be used by retailers to communicate directly with potential customers who have expressed interest in their products. Want Technologies counts Sharper Image among early adopters of... read more>>
Interactive Facebook Video Plugs Upcoming Release Of Resident Evil 6
The 3.8 million-plus Facebook users who like the Resident Evil page can now access Shared Nightmare, an interactive video created by Capcom, developer of the iconic gaming franchise, and digital marketing and communications agency Crush, to promote the Oct. 2 release of Resident Evil 6. Shared Nightmare is a Facebook application that allows users to share their "last moments alive amongst the devastation of the game's global 'C-Virus,'" personalized by including their... read more>>
Facebook Doesn't Make Cut For Nasdaq 100 Index, But Will Be Added To Nasdaq Q-50 Index
Nasdaq announced that Facebook will not yet be included in its Nasdaq 100 Index, but the news was not all bad for the social network, as it will be added to the Nasdaq Q-50 Index Sept. 24, bringing it one step closer to the Nasdaq 100. Being added to the Nasdaq 100 is important to companies because it ensures that exchange-traded funds must own their stocks to maintain their benchmarks. The stock exchange... read more>>
Sony Reaches Out To Instagram Shutterbugs In Facebook Contest
Now that Instagram is officially part of Facebook, Sony is reaching out to mobile photographers for a cool contest based on the social network. Inspired by celebrities, the company wants to see what kind of creativity users can unleash through their Instagram photos. Participants can win Sony's newest Xperia Ion smartphone or a trip to see Maroon 5 live in concert. Users can connect with the contest by visiting Sony Mobile's U.S.... read more>>
Facebook May Not Host An F8 Conference This Year
Every now and then, Facebook holds an event called f8, where it presents developers and entrepreneurs with the social network's latest and greatest. At last year's f8 in San Francisco, Facebook announced timeline to the world. According to AllThingsD, there won't be an event this year, although Facebook will neither confirm nor deny this. An AllThingsD report notes that Facebook told a roundtable of reporters that the company will not hold an... read more>>
INFOGRAPHIC: Back To School Posts Fail On Facebook
As summer turns to fall, there's one phrase that makes kids hide in fear: "Back to school." Apparently, it has the same effect on Facebook. According to social software company Expion, back to school posts made by brands were liked 79 percent less than other posts. In an infographic posted to sister site Social Times, Expion broke down the basics of back to school posts on Facebook. Department stores were at the... read more>>
Facebook Campaign Connects Students To Mars
Although most of us probably won't step foot on Mars, one Facebook campaign is utilizing the red planet and the social network to get kids excited about science, technology, engineering, and math. Through Raytheon Company's Mission to Mars, students can explore the planet virtually and interact with Facebook to earn grants. The campaign includes a Clear 4 Takeoff Facebook game, where users can put themselves in the driver's seat of a rover... read more>>
Internet-Telephony Platform Vox.io Adding Support For Facebook Chat
Internet-telephony platform Vox.io said it will launch a new version of its service that will allow users to chat with their Facebook friends from within its interface. According to TechCrunch, users will also be able to call their Facebook friends by simply clicking on links. Founder and CEO Tomaž Åtolfa told TechCrunch a new mobile version of Vox.io is also under development, which will add support for text-based communication. Readers: Have you ever used... read more>>
Google Snaps Up Snapseed Parent Nik Software; Seeking Instagram Of Its Own?
Perhaps seeking an answer to Facebook's acquisition of photo-sharing application Instagram, Google announced Monday -- via a post on Google Plus by Senior Vice President of Engineering Vic Gundotra -- that it acquired Nik Software, parent of iOS photo-sharing app Snapseed. Terms of the transaction were not announced. According to CNET, Snapseed was named iPad app of the year in 2011 by Apple. Gundotra also revealed some milestones for Google Plus in his... read more>>
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