Inside Facebook
Inside Facebook |
- Facebook career postings: ad product designers, illustrator, PMD sales liaison, privacy counsel, e-commerce partner, more
- Facebook hires: account managers, media solutions, recruiters, growth manager, more
- Pretty Little Liars, American Horror Story, Dexter and more on this week’s top 10 gainers among TV show pages
- How to get more value out of Facebook promotions by integrating Open Graph
- Facebook-Instagram deal officially closes
| Posted: 06 Sep 2012 05:00 PM PDT
The company is looking for a product design manager for ad products, as well as two product designers, a content strategist and UX researcher to work on this area. Posts added this week on Facebook's Careers Page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook hires: account managers, media solutions, recruiters, growth manager, more Posted: 06 Sep 2012 04:34 PM PDT
The company hired a number of vertical-specific account managers and leads, as well as two international media solutions employees. There were some user operations hires, as well as a manager of infrastructure engineering and a data scientist focused on mail. Facebook also appears to have found someone to work as growth manager for Russia. Prior listings removed from Facebook’s careers page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Posted: 06 Sep 2012 02:18 PM PDT
The top 10 pages gaining People Talking About This saw increases between 136,000 and 352,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.
A show that airs during the summer, Pretty Little Liars is one of few shows that is currently airing new episodes weekly. There are actually numerous Pretty Little Liars fan pages on Facebook, with the official ABC Family page being number one on this week’s list. However, instead of combating these fan pages, the official page embraces these fan communities and features many of their posts themselves. It seems to be better practice to embrace fandom instead of trying to completely control the channel. With over 9 million Likes, it is likely that fans of the show have connected with both the official page and community pages.
In the case of American Horror Story, the show is entering its second season this fall. Something it has done to build up the anticipation for the new season is offer exclusive photos and video for fans. The page has posted multiple new short videos — around 15 seconds long — every day this week. These clips are high definition and have been highly visual while still fitting the theme of the show. These posts haven’t individually been that successful, but the frequency of the publishing of these posts is a big reason for the large PTAT score. As the season draws closer, the PTAT of the page is likely to grow in the coming weeks.
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| How to get more value out of Facebook promotions by integrating Open Graph Posted: 06 Sep 2012 12:28 PM PDT
A new case study from social marketing company Extole and Facebook advertising and analytics company Optimal, however, should convince marketers to think about Open Graph as more than cute custom verbs. The system fuels viral growth, stretching dollars and making campaigns work harder. Take this stat from a back-to-school campaign Extole and Optimal did for a children’s retailer: For every one person who entered the sweepstakes after seeing a promotional message from the brand, 3.6 additional people entered as a result of social recommendations. Specifically, 58 percent of unique entries came from users who saw organic Open Graph stories about their friends entering the sweepstakes. Another 11 percent came from users directly sharing the promotion with a friend, and 9 percent came from Sponsored Stories about a friend’s activity. Only 22 percent of unique entries came from people who discovered the promotion through brand posts, email and page post ads.
The campaign shows the power of combining Open Graph actions with custom Sponsored Stories to maximize the impact of a campaign. Virality has long been the appeal of promotions Facebook, but many marketers discovered that it wasn’t so easy to get users to click the share button. With Open Graph, sharing is simplified so that apps can pick up more earned media from stories being published across News Feed, Ticker and Timeline. There’s also opportunity for brands to promote these actions in unique Sponsored Story formats. For the back to school promotion, Extole created an “entered a sweepstakes” action that integrated with a tab application. Ads API company Optimal then turned these organic actions into “action spec” ad units in News Feed and in the sidebar. Few marketers have done this yet, but the structured format of Sponsored Stories makes them quite effective (see a mock-up below). With less than $5,500, Optimal’s campaign drove more than 2,500 unique entries and nearly 8,000 total entries since users could try again daily. Each of those entries resulted in additional earned media from Open Graph stories being shared and from users inviting their friends with direct messages on Facebook and Twitter.
Case Study Key StatsClient: Children's retailer with over 350,000 Likes Campaign: Back to School Instant Win Sweepstakes (July 24 – Aug. 22). Enter daily to win a $100 gift card. Users who didn’t win could refer a friend via Facebook or Twitter. If friend wins, the referrer wins, too. Results:
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| Facebook-Instagram deal officially closes Posted: 06 Sep 2012 09:32 AM PDT
When Facebook first announced its plan to buy Instagram in April, the deal was worth $1 billion in cash and stock. A mandatory review from Federal Trade Commission delayed the closing of the deal, and with Facebook's share price suffering since its initial public offering, that value has dropped. Instagram agreed to $300 million in cash and 22,999,412 shares of Facebook common stock, which the California Department of Corporations approved after a hearing last week. The final value of the sale is closer to $735 million. Instagram shared a new milestone in its blog post about the acquisition: 5 billion photos shared through the service. The app also picked up more than 50 million new users in the four and a half months since Facebook announced its plans to acquire the mobile photo-sharing network. In the blog post, the Instagram team wrote, “The Instagram app and its features will stay the same one you know and love, and we'll keep working together to build a better Instagram for everyone.” Facebook VP of Engineering Mike Schroepfer echoed the statement in a blog post, saying Facebook is “committed to building and growing Instagram independently.” Schroepfer also noted that Facebook will look to the Instagram team to help the social network improve its mobile experience. |
Facebook added 19 job listings to its 
Pretty Little Liars
American Horror Story
Dexter
SportsCenter
El Man Es German
Mrs Brown’s Boys
This Morning
Switched at Birth
Doctor Who
SpongeBob SquarePants
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