gravatar

Inside Facebook

Inside Facebook

Some page owners see decline in Likes as Facebook eliminates false accounts

Posted: 26 Sep 2012 04:03 PM PDT

Some top Facebook pages lost tens of thousands of Likes today as a result of Facebook’s attempt to eliminate false accounts and improve site integrity.

Last month the social network announced it would remove Likes obtained through malware, compromised accounts, deceived users or purchased bulk Likes. It seems a major component of this was pushed today, as many pages saw their daily new Likes dip into negative territory today, and other top growing pages experienced a lower new Like count than normal. This was first reported by TechCrunch, which discovered the change using our PageData tracking service.

Overall, page owners will benefit from this update, even if it means their fan counts are a bit lower. Facebook has said the update will, on average, remove less than 1 percent of a page's Likes. The change will help page owners better reach the audience that matters and prevent them from being deceived by metrics that might be skewed by false accounts.

It’s unclear how the change will be reflected in Facebook Insights, which are currently two days behind for new Likes and unlikes. Page owners can visit our PageData to understand how their fan totals have been affected and how that compares to other pages of similar sizes and industries. For example, below are the stats for the InsideFacebook.com page, which shows new Likes per day in blue. We have lost seven fans since yesterday as a result of the change.

Bath & Body Works, Dove, Manetane Beauty and others in this week’s top PTAT gainers among beauty/health pages.

Posted: 26 Sep 2012 03:05 PM PDT

Dove is this week’s top gainer for the People Talking About This metric among beauty and health pages. The page has seen significant growth over the last week, earning more than half a million additional engagements.

The top 10 pages gaining PTAT saw increases between 44,000 and 572,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.

# Name People Talking About Daily Growth Weekly Growth
1   Bath & Body Works 805,423 +36,418 +571,683
2   Dove 463,313 0 +144,599
3   Manetane Beauty LLC 226,688 +15,066 +136,871
4   L’Oréal Paris Brasil 205,150 +918 +81,305
5   Intimus 160,080 +9,931 +77,546
6   Kotex México 173,095 +1,177 +76,223
7   Beleza na Web 151,766 +2,972 +73,801
8   ClearlyContacts.ca 114,058 +564 +68,586
9   Fiama Di Wills Men 122,276 +27,886 +68,278
10   Rexona Men 82,627 +3,824 +44,009

Bath & Body Works’s page posts fluctuate, receiving anywhere between 6,000 likes to over 30,000. They publish about one post per day at varying times. If the page managers were to study their audience and see that optimal time to post is around 11am-4pm, they could ensure large and better quality engagement. It could be also possible that they are using Promoted Posts to increase their presence in fans’ news feeds.

For Dove, their increase in engagement started last Sunday after large spikes in new Likes. The page recently passed the milestone of 10 million fans, and the interactions from fans that day seemed to spur many friends of fans to also Like the page. The company might also have run ads or a promotion on another platform after reaching the milestone.

Visit PageData to see more about the top talked about pages among health and beauty, as well as other categories.

Facebook Groups get Dropbox integration for more flexible file sharing

Posted: 26 Sep 2012 10:03 AM PDT

Facebook and Dropbox today announce the integration of the cloud storage service to allow users to easily share Dropbox files with people in their Facebook Groups.

Now when users select “Add File” from the Groups publisher, they will have an option to choose a file from Dropbox. The first time users do this, they will have to connect their Dropbox and Facebook accounts, if they have not done so already. Then, any document, photo or video file they share will show up on the group's wall and can be viewed on a smartphone or tablet. Group members can like or comment on file posts, just as they can with other group posts. When users make edits to files they’ve shared, the group will get an update automatically.

Group members are able to see a user’s post with the link to the file but do not have access to the rest of the person’s Dropbox. Dropbox creates a unique token used only in that link, however, group members can copy the link and share the file elsewhere.

The feature helps make Facebook Groups more flexible and efficient for team collaboration as well as personal sharing. Dropbox suggests the examples of students sharing notes with their study group, a coach sharing the latest game schedule with his basketball team's group, or someone posting a birthday video to a family group.

The social network first gave school-specific groups native file-sharing capabilities in April, and then began to roll it out to all groups in May. Natively shared documents within a group can be public or available to members-only based on the original privacy setting of the group. Public groups cannot make individual files members-only without making the entire group "closed" or "private."

Dropbox offers users 2 GB of storage for free, with opportunities to gain more free storage by referring friends to the service. The company also offers plans starting at $9.99 a month for additional storage. The new groups integration could help raise awareness and usage of the service among Facebook users, as the prompt to upload Dropbox files will appear to everyone even if they haven’t already created an account.

TechCrunch notes that Dropbox VP of Engineering Aditya Agarwal once served as director of engineering at Facebook. The company has previously allowed users to connect with Facebook to share files with friends, but it did not have integration with groups. Dropbox has 1.3 million monthly active Facebook-connected users, according to AppData.

torsdag den 27. september 2012 at 08.09