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Inside Facebook

Inside Facebook

Pinterest, Scribd, 9GAG, Spotify, Zynga Game Bar and more on this week’s top 20 growing Facebook apps by DAU

Posted: 27 Sep 2012 05:48 PM PDT

Pinterest gained the most daily active users this week on our list of top growing Facebook apps by DAU, reaching a new high of 4.7 million users connected with Facebook on a single day.

The titles below grew between 210,000 and 2.2 million DAU, based on AppData, our data tracking service covering growth for apps on Facebook.

Top Gainers This Week

Name DAU Gain Gain %
1.  Pinterest 4,700,000 +2,200,000   + 88%
2.  Scribd 1,600,000 +1,340,000   + 515%
3.  9GAG 1,800,000 +990,000   + 122%
4.  Spotify 8,200,000 +700,000   + 9%
5.  Yahoo! Social Bar 3,400,000 +600,000   + 21%
6.  schoolFeed 5,100,000 +600,000   + 13%
7.  Instagram 11,800,000 +600,000   + 5%
8.  Microsoft Live 13,800,000 +500,000   + 4%
9.  FarmVille 2 780,000 +430,000   + 123%
10.  Zynga Game Bar 420,000 +415,000   + 8,300%
11.  Bubble Pirate Quest 620,000 +410,000   + 195%
12.  Words With Friends 6,100,000 +400,000   + 7%
13.  Skype 3,300,000 +400,000   + 14%
14.  MSN 700,000 +380,000   + 119%
15.  Socialcam 810,000 +320,000   + 65%
16.  Toolbar Widget 830,000 +310,000   + 60%
17.  4shared 410,000 +300,000   + 273%
18.  Anita predictions 450,000 +300,000   + 200%
19.  Banjo 440,000 +260,000   + 144%
20.  Groupon 270,000 +210,000   + 350%

 

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.

More than 15M users connect Facebook with iOS 6

Posted: 27 Sep 2012 04:34 PM PDT

More than 15.3 million users have connected their Facebook accounts with iOS 6, according to our AppData tracking service.

On Monday, Apple announced that more than 100 million iOS devices are running the latest operating system. This means roughly 15 percent of iOS users have connected with Facebook only a week after the option became available. Facebook integration in iOS 6 allows users to post photos and status updates directly to the social network, sync their contacts and events, as well as Like items in iTunes and the App Store.

It’s worth noting that users can connect a single Facebook account to multiple devices — an iPhone, iPad and iPod Touch, for example — and the number of devices running iOS 6 and connecting with Facebook is growing every day so this is a very early figure. Overall, though, this is a good number of people connecting with Facebook, considering that users are not prompted to connect their accounts during the process of upgrading to iOS 6 or starting up their iPhone 5. It seems many users were aware of the Facebook integration in advance and sought out to connect their accounts through the settings menu, where they can also configure Twitter sharing. Users will also see a prompt when they attempt to share a link or photo to Facebook for the first time.

Some users might have hesitated to connect with Facebook because of reports that it will create duplicate contacts or include the wrong email addresses for their friends. However, users have the option to disable contacts and events from syncing. Others might not ever want to connect their accounts because they prefer not to link Facebook to other services. When users connect iOS with Facebook, third-party apps can more easily use a person’s Facebook information to customize the experience, though users have full control over which apps can do this.

According to AppData, iOS has 15,346,811 monthly active users and 12,492,123 daily active users. For the most part, Facebook has not been reporting numbers for iOS, but it did temporarily today.

Facebook launches Facebook Gifts for users to buy friends real gifts through mobile and desktop

Posted: 27 Sep 2012 02:19 PM PDT

Facebook today officially launches Facebook Gifts in a limited test for U.S. users to buy products for their friends through the social network’s desktop or mobile versions.

Gifts seems to follow the format used by Karma, a mobile gift-giving service that Facebook acquired in May. As with Karma, users can send their friends gifts without knowing their address. After a user chooses a gift, the recipient is notified and he or she can indicate where the gift should be sent. The recipient also has the option to swap the gift for another of equal or lesser value.

The difference between Facebook Gifts and Karma, which is still available as a standalone app for iOS, is that Facebook Gifts has a desktop component. Users can send gifts directly from birthday reminders or from friends’ timelines. They can post a preview of the gift on a friend’s timeline or send it privately.

Facebook says it has hundreds of gifts available with more being added every day. Some early partners include Magnolia Bakery, Starbucks, Uber, Warby Parker and Rovio, among about 100 others. Users can buy flowers, food items, fashion accessories, baby products, magazines, household items, toys, trinkets and more. Facebook Gifts is rolling out gradually to U.S. users on desktop and Android, but the company hasn’t discussed any plans to expand internationally. An iOS app will be available in the next few weeks.

Last week when we discovered a Facebook job listing looking for someone with a number of responsibilities related to on-boarding new merchants, managing assets and inventory for a “Facebook Gifts product,” it became clear that the company had new plans to get back into commerce. Facebook had a gift shop from 2007 to 2010, which mostly offered virtual gifts that users share on each other's walls, however the company experimented with physical goods in 2009.

With the new Facebook Gifts, the social network takes a percentage of sales — varying by partner or item — and in exchange helps promote the goods, photographing the products, writing copy and displaying them on site. Facebook also provides merchants with packaging materials and helps with tracking shipping and customer service. Merchants interested in selling products through Facebook Gifts can contact the company here.

More information for users is available from Help Center.

Instagram tops Twitter in U.S. mobile engagement, ComScore finds

Posted: 27 Sep 2012 09:33 AM PDT

U.S. smartphone users visited Instagram more often and spent more time on the service than they did with Twitter’s mobile products in August, according to a ComScore study reported by AllThingsD.

The Facebook-owned photo sharing app had an average of 7.3 million daily active users on mobile last month, compared to Twitter, which had 6.868 million mobile DAU. The report also found that users spent 257 minutes on average with Instagram via mobile last month. Users spent an average of 169.9 minutes viewing Twitter mobile content.

This highlights the rapid growth of Instagram and suggests Facebook made a good choice to acquire the company. Between its m.facebook.com site, native apps and now Instagram, Facebook dominates mobile usage. Many of the top third-party Android and iOS apps have also begun to integrate Facebook, either with single sign-on, Open Graph or other sharing options. It remains to be seen how Facebook will capitalize on this dominance and generate significant mobile revenue, but a recent test that uses Facebook data to target ads in third-party apps and mobile sites seems to be a start.

ComScore's data only measured activity from U.S. users over 18. Instagram may have even more younger users than Twitter, though Twitter seems to have more international reach. Facebook can better monetize U.S. users, particularly those with smartphones where it can show rich mobile ad units. Facebook’s average revenue per user in the U.S. and Canada was $3.20 in the second quarter of 2012, compared to the worldwide average of $1.28. Facebook does not currently serve any ads within in Instagram, but we can imagine a Sponsored Story or Promoted Post type format working well, as we’ve written about previously. Many brands are active on Instagram and would pay to get more reach for their photos, similar to what they do on Facebook.com or the main Facebook app.

Instagram has gained more than 50 million new users since Facebook announced its plans to acquire the mobile photo-sharing network in April.

Image credit: AllThingsD

fredag den 28. september 2012 at 07.57