AllFacebook: Report: Only 30 Of Top 500 Online Retailers Offer Login With Facebook
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Monday, September 10, 2012
Report: Only 30 Of Top 500 Online Retailers Offer Login With Facebook
Only 30 of the top 500 online retailers, or just 6 percent, have added the option of logging in with Facebook to their account-creation process, and of those 30, 30 percent are shooting themselves in the foot by requiring users to create separate password for their sites, according to the results of a new study from Sociable Labs. Sociable Labs said it focused solely on login with Facebook, and did not factor... read more>>
UPDATED: Facebook's Marne Levine Joins Government Leaders In Release Of Suicide Prevention Report
Facebook is continuing its ongoing efforts to combat bullying and address other public safety issues, with a high-ranking executive joining a panel of government and private-sector leaders in the release of a long-awaited report addressing suicide prevention. Marne Levine, Facebook's global vice president of public policy, joined U.S. Health and Human Services Secretary Kathleen Sebelius and other leaders at a press conference Monday to announce the release of the National Action Alliance... read more>>
INFOGRAPHIC: Breaking Down Romney's And Obama's Facebook Fans
You can probably guess the basics about those who support Mitt Romney or President Barack Obama on Facebook: Romney's fans are generally older, Obama's tend to be younger, etc. But Compass Labs wanted to go deeper and discover the interests and engagement levels of those who support each candidate on the social network. They found that although Obama has roughly 22 million more fans than the Republican challenger, Romney's fans are... read more>>
Led Zeppelin Uses Facebook To Tease Release
Legendary but dormant rock band Led Zeppelin is using its Facebook page to tease an announcement that will apparently be made Thursday, but what is it all about? The band posted a graphic that said, "five," in a font it has used on album covers, Saturday, following that up with a "four" Sunday and a "III" Monday, with no captions or explanations. According to The Guardian, the band last performed together at London's... read more>>
SnapApp Takes Aim At Facebook Contests
With contests representing one of the primary drivers of engagement on Facebook brand pages, Facebook marketing platform SnapApp submitted its entry into the sector with Monday's launch of SnapApp Contests. SnapApp Contests allows users to create and manage video, photo, and text contests on Facebook, Twitter, mobile, and other Web destinations. Other features include: Full customization of brand, theme, and content. Simultaneous distribution of content to multiple websites, social media platforms, blogs, ad units,... read more>>
Why Boomers, Millennials Like Facebook Pages
What drives baby boomers and millennials to click the Facebook like button? GutCheck held several community discussions with members of those groups to find out. According to the report released by GutCheck Monday: 52 percent of boomers will like brands in exchange for offers, compared with 42 percent of millennials. Both groups had trouble remembering all of the brands they had liked -- 63 percent of millennials and 60 percent of boomers. Like doesn't necessarily... read more>>
Social Media Jobs: SGN, Blue Shell Games, Playforge Games
This week, SGN is hiring a producer of live games, as well as a senior producer of new games. Meanwhile, Blue Shell Games needs a UI game artist, and Playforge Games is seeking a marketing manager. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Producer, Live Games SGN (Los Angeles & San Francisco, CA) Senior Producer, New Games SGN (Los Angeles & San Francisco, CA) UI Game... read more>>
Another Analyst Cuts Facebook Stock Price Target
Another analyst lowered his price target for Facebook shares Friday, as Anthony DiClemente of Barclays Capital slashed his number from $31 per share to $23, citing concerns over mobile monetization. As reported by Forbes, DiClemente's 2012 earnings-per-share forecast of $0.41 remained unchanged, and he lowered his 2013 outlook from $0.43 to $0.41, while the industry consensus for the two years is $0.49 and $0.63, respectively. DiClemente wrote, as reported by Forbes: With a lack... read more>>
INFOGRAPHIC: Facebook Page Growth During Olympics And Paralympics
We know that many brands saw rapid gains during the 2012 Olympic Games in London, but how many brands were able to sustain that growth through the 2012 Paralympic Games? Alchemy Social, an Experian company, released a graph showing how popular fan pages attracted more likes through both events. Among fan pages with up to 500,000 fans, it appears that British Airways, BP America, and Thomson Holidays were among the big gainers. For... read more>>
Survey Says: Facebook Goofed, But Why The Long Political News Quiz?
Some Facebook users were invited to take a survey from the social network -- in error, as it turns out -- and the survey evolved into a quiz about political news. Marketing Land reported on and captured images of the survey, later receiving this response from Facebook: For a brief period of time, an incomplete test survey was visible to a small percentage of users. This survey has been removed. According to Marketing Land,... read more>>
Facebook Has No Plans Yet To Add China
China, the world's most populous country at 1.3 billion people, has blocked its citizens from accessing Facebook. It doesn't appear that this will change anytime soon. At a recent social media conference in Hong Kong, Facebook's North Asia director,Jayne Leung, said the social network currently has no plans to make a move into China. Meld Magazine Editor Karen Poh posted the news on Twitter, which was picked up by CNET. Leung also... read more>>
Get The Most From Facebook's Sponsored Results
You might have noticed, when searching on Facebook for a brand page, that other related companies show up in the search results. Facebook last month rolled out sponsored results as a new way for advertisers to get more bang for their buck, and so far, it's working pretty well. Do a search for "facebook marketing" on Facebook, and you'll see our ad. Facebook rolled out sponsored results one month ago, for those with... read more>>
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