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Inside Facebook

Inside Facebook

Zynga games, War Commander, Causes, Chase Community Giving and more on this week’s top 20 growing Facebook apps

Posted: 24 Sep 2012 11:23 AM PDT

Zynga Slingo is No. 1 on our list of top growing Facebook apps by monthly active users this week, adding 7.8 million new players. Zynga games made up four out of the top five apps, and CastleVille came in at No. 18.

Titles on our list gained the most MAU of any apps on the platform, growing from between 400,000 and 7.8 million MAU, based on our AppData tracking service.

Top Gainers This Week

Name MAU Gain Gain %
1.  Zynga Slingo 51,400,000 +7,800,000  + 18%
2.  FarmVille 2 3,000,000 +1,900,000  + 173%
3.  Texas HoldEm Poker 38,000,000 +1,700,000  + 5%
4.  ChefVille 57,100,000 +1,600,000  + 3%
5.  War Commander 5,200,000 +1,300,000  + 33%
6.  Causes 9,400,000 +1,300,000  + 16%
7.  Bubble Pirate Quest 2,000,000 +1,200,000  + 150%
8.  Chase Community Giving 2,400,000 +1,200,000  + 100%
9.  Birthday Calendar 2012 ★ 4,300,000 +1,000,000  + 30%
10.  Bubble Epic 2,200,000 +900,000  + 69%
11.  schoolFeed 21,100,000 +900,000  + 4%
12.  Static HTML: iframe tabs 20,700,000 +800,000  + 4%
13.  Instagram 31,600,000 +700,000  + 2%
14.  4shared 3,700,000 +600,000  + 19%
15.  Lost Jewels 2,200,000 +600,000  + 38%
16.  Birthdays 16,700,000 +600,000  + 4%
17.  Zoosk 18,200,000 +600,000  + 3%
18.  CastleVille 18,300,000 +500,000  + 3%
19.  Threads of Mystery 1,400,000 +430,000  + 44%
20.  Static Iframe Tab 19,100,000 +400,000  + 3%

 

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Thursday, and the top emerging apps on Friday.

Facebook partnership with Datalogix helps measure offline impact of online ads

Posted: 24 Sep 2012 10:04 AM PDT

Facebook has been working with Datalogix, which connects digital media and offline purchasing data, to help advertisers understand how their spends on Facebook affect in-store sales, the Financial Times reports. After measuring 45 campaigns, the companies found that in 70 percent of cases, every $1 spent on Facebook led to an additional $3 in sales.

Datalogix says it has purchasing data from about 70 million American households based on loyalty cards and programs at more than 1,000 retailers. It then matches email addresses or other information associated with those memberships with the email addresses or information associated with their Facebook accounts. The emails and other personally identifiable information is anonymized, but the companies can compare the differences in sales among groups who saw certain Facebook ads versus those who didn’t.

"We know that people share a lot of information on Facebook, and we have taken great care to make sure that we measure the effectiveness of Facebook ads without compromising the commitments we have made on privacy,” a Facebook spokesperson said in a statement. “We don't sell people's personal information, and individual user data is not shared between Facebook, Datalogix or advertisers."

Facebook also has a partnership with ComScore and has been working with Nielsen Company since 2009 to measure the impact of its ads. For example, Facebook works with Nielsen to run polls on the right-hand side of Facebook.com to measure brand awareness, ad recall and purchase intent. Datalogix can go a step further and understand the actual spending habits of Facebook users who were or weren’t exposed to an ad campaign.

As advertisers put more money and effort into Facebook marketing, the social network needs increasingly sophisticated ways to prove its value. The company currently has open positions for a Partner Measurement Group Lead, three Partner Measurement Leads and a Marketing Mix Measurement Lead.

In July, Facebook and the Advertising Research Foundation issued a challenge to the measurement community to come up with innovative ideas to tie social marketing back to business metrics in ways that allow for cross-platform comparability around the world. Facebook said it would consider providing funding, access to data assets and collaboration on pilot studies. Its partnership with Datalogix is separate from this initiative.

tirsdag den 25. september 2012 at 07.18