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Tuesday, July 31, 2012

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Google Purchases Wildfire, A Facebook Marketing Software Provider

Google may struggle to keep up with Facebook in the social media world, but the search engine is working to change that. Google has purchased Wildfire Interactive, which helps businesses master Facebook, the marketing software provider announced on its blog Tuesday. AllThingsD has a little more information regarding the sale, which it reports at about $250 million: The logic here is straightforward: Google will integrate Wildfire into its growing display advertising "stack," which... read more>>

Facebook Launching 'Save For Later' Option

Facebook is expanding well beyond the like button. First, there were reports of a want button. Now, multiple sources say that Facebook is launching a save for later option that would allow users to save their favorite posts for reading at a more opportune time. As first reported by iMore, Facebook is rolling out an option for users who just have too much good stuff in their news feeds and want to... read more>>

Possibly Coming Soon To Facebook: Netflix

Soon, Facebook users may be able to share information about what they've seen on Netflix. After a Vermont legislator filed an amendment Wednesday to a 1988 law, data about what movies are being watched can be shared, if the changes are approved. The Los Angeles Times reported that the law, put in place to protect the privacy of video rentals (remember when places such as Blockbuster Video were popular?), can be changed... read more>>

social media jobs of the day

Digital Product Marketing Manager
Electronic Arts
Redwood Shores, CA

Inside Sales Operations Manager
OpenDNS
San Francisco, CA

Sr. Product Manager/Assistant Producer
BitRhymes
Menlo Park, CA

Buffer Beefs Up Facebook Analytics

Social sharing application Buffer announced the ability for users to track likes, shares, comments, clicks, and reach. Buffer users will have access to all of those analytics in the history section of their profiles. Buffer also added similar analytics features for Twitter (clicks, retweets, mentions, reach, and favorites) and LinkedIn (comments, likes, clicks, potential, and reshares). The app said in a blog post introducing the new features: Our key goal with Buffer is not to... read more>>

Facebook Privacy Battles Heat Up In Ireland

The next big deadline for Facebook in Ireland, where it has been working with the Office of the Data Protection Commissioner to respond to privacy concerns originally raised by Austrian group Europe Versus Facebook last October, is this October, when several privacy objectives the two parties agreed upon are due to be implemented. A host of changes the social network agreed to make was due for auditing this month. Facebook missed its... read more>>

Facebook: All 955M Users To Timeline By Fall

Facebook has a message for those users who are still clinging to their old profiles for dear life: Your time will come, by this fall, to be exact, when you will be migrated to timeline, like it or not. The social network officially introduced the new profile layout on NBC's "Today" in December, and it has gradually been automatically converting those who hadn't made the switch voluntarily. Facebook told TechCrunch its goal is... read more>>

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UPDATED: Ecommerce Provider Pulling Facebook Page, Claims Click-Throughs From Bots

Facebook's emphasis on social advertising expressed during its second-quarter earnings call Thursday fell on deaf ears at one company, as ecommerce site Limited Run announced in a strongly worded post on Facebook that it will pull the plug on its Limited Pressing Facebook page "in the next couple of weeks." CNET was the first to report on the post by Limited Run, which listed the following issues with Facebook: 80 percent of click-throughs... read more>>

Rapper Eminem Is The First Person To 60 Million Facebook Likes

Not long ago, Eminem surpassed Lady Gaga in terms of Facebook following. Now the rapper can celebrate another milestone: first human to 60 million Facebook fans. Marshall Mathers, better known as Detroit-based rapper Eminem, still has an uphill battle if he wants to become the most popular page on Facebook. According to statistics from our sister site, PageData, Eminem has just a little more than 60 million likes, but his Facebook page... read more>>

Peter Jackson Uses Facebook To Announce Third 'Hobbit' Film

Facebook became a source of movie news Friday when director Peter Jackson, who is at the helm for upcoming feature films The Hobbit and The Lord of the Rings, used the social network to announce that two films will become three. Jackson wrote in a note on his Facebook page: It is only at the end of a shoot that you finally get the chance to sit down and have a look at... read more>>

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Bing Wants You To Ask Your Facebook Friends, Too

Using Bing to find the best sushi place in town? Now you can integrate your friends into the search. Bing announced Monday that it is enhancing its Facebook ties, allowing users to tag friends in searches and post queries instantly to their timeline. Bing figured that if you've got questions, why not tap into the power of your Facebook friends? Using the Social Sidebar, searchers can gain input from those they know. Bing... read more>>

Facebook Ad Partners Can Now Purchase Premium Ads Via Power Editor

Facebook's advertising partners have begun receiving the social network's guide to purchasing premium ads using its power editor, which the company announced in May that it would introduce. Premium ads were first reported on in February and officially introduced at the Facebook Marketing Conference in New York Feb. 29. This doesn't mean that just anyone can start purchasing premium ads, however: The service is still limited to Facebook application-programming interface partners who apply... read more>>

Li-Ning Connects Fans To Olympic Athletes On Facebook

If you've seen even just one event of the Summer Olympic Games in London, you've probably noticed that these are the most social Olympics ever. A China-based athletic apparel company, Li-Ning, is contributing to this effort. Using social platform UNation, Li-Ning is giving fans an inside pass to London by having them connect with athletes such as American triple-jumper Christian Taylor and Jamaican sprinter Asafa Powell on Facebook and other modes... read more>>

inside network resource

AppData
AppData is an independent data service tracking application traffic and growth on social platforms. AppData provides comprehensive performance data, including MAU and DAU leaderboards for developers and for applications, historical data, and market and audience information. For more information, click here.

mediabistro.com's blogs:

AllTwitter Twitter Cuts Off Instagram: Will We Soon Face A Difficult Choice?

AllFacebook Facebook Ad Partners Can Now Purchase Premium Ads

SocialTimes Google Adds Google+ Hangouts to Gmail

10,000 Words 5 Tweet Strategies for Highlighting Breaking News

TVNewser NBC News White House Producer Back at Work Following Shooting

TVSpy Top 20 TV Markets for Opening Ceremony Viewing

AppNewser 4 Apps For The Summer Olympics

GalleyCat Peter Jackson Makes The Hobbit a Trilogy

PRNewser Who Let the Dogs In? Man's Best Friend Gains Entree and Influence

AgencySpy Here's an Interesting Way to Encourage Taking a Power Lunch

MediaJobsDaily Think Bosses Don't Notice Tardiness? Think Again

FishbowlNY Newsweek Calls Romney a 'Wimp'

FishbowlDC 'Big Enuf 4 U': Health Dept. Promos Condom Giveaway

FishbowlLA Trio of LA Times Entertainment Contributors Get Bumped to Full-Time

UnBeige Boost Your Brain Power with Frank Lloyd Wright

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Inside Facebook

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• The Ville, SimCity Social, SongPop, Instagram and more on this week’s top 20 growing Facebook apps by MAU
• Facebook to remove a Like button feature many marketers and publishers didn’t know they had
• Facebook creates new collage layout for photos section of Timeline

The Ville, SimCity Social, SongPop, Instagram and more on this week’s top 20 growing Facebook apps by MAU Posted: 30 Jul 2012 04:22 PM PDT Zynga’s The Ville once again comes in at the No. 1 spot on our list of top growing Facebook apps by monthly active users this week, adding more than 16 million new players. Titles on our list gained the most MAU of any apps on the platform, growing from between 350,000 and 16.4 million MAU, based on our AppData tracking service. Top Gainers This Week Name MAU Gain Gain % 1.  The Ville 32,500,000 +16,400,000  + 102% 2.  SimCity Social 10,700,000 +3,600,000  + 51% 3.  Dragon City 7,500,000 +1,500,000  + 29% 4.  SongPop 11,400,000 +1,100,000  + 12% 5.  HTML Page Tab #8 2,900,000 +900,000  + 45% 6.  Instagram 24,800,000 +900,000  + 4% 7.  Ruby Blast 1,700,000 +870,000  + 105% 8.  Zynga Slingo 12,900,000 +700,000  + 6% 9.  Zoosk 12,400,000 +700,000  + 6% 10.  Static Iframe Tab 17,600,000 +500,000  + 3% 11.  The Sims Social 16,300,000 +500,000  + 3% 12.  Horóscopo Diário 3,400,000 +500,000  + 17% 13.  Diamond Dash 18,000,000 +500,000  + 3% 14.  The Fan Machine 1,200,000 +410,000  + 52% 15.  HTML Page Tab #10 2,900,000 +400,000  + 16% 16.  CSR Racing 2,000,000 +400,000  + 33% 17.  Static HTML Iframe Tab 4,600,000 +400,000  + 10% 18.  Spotify 25,700,000 +400,000  + 2% 19.  Texas HoldEm Poker 35,500,000 +400,000  + 1% 20.  Super Texas Holdem Poker 410,000 +350,000  + 583%   In addition to The Ville at No. 1, Zynga had Ruby Blast at No. 7, Zynga Slingo at No. 8 and Texas HoldEm Poker at No. 19. EA’s SimCity Social came in second place again this week, though canvas game Dragon City replaced cross-platform name-that-tune game SongPop at No. 3. A few custom tab applications from Woobox made the list. The developer is once again seeing growth after a period of decline when Facebook first removed the default landing option for pages. Open Graph integrations from Instagram, Zoosk and Spotify also made the top 20 this week. All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Thursday, and the top emerging apps on Friday.

Facebook to remove a Like button feature many marketers and publishers didn’t know they had Posted: 30 Jul 2012 03:23 PM PDT Facebook is changing the way Like buttons work on third-party sites, removing the ability for admins to send updates to users who Liked their Open Graph objects. When Facebook introduced the Open Graph Protocol in 2010, developers gained the ability register their websites and individual pages of their sites as unique objects in the Facebook ecosystem. If a Facebook user visited a site and Liked an item, site owners then had the ability to publish information to that user's stream. In addition, site owners got an administration interface and analytics tools, just like those of any Facebook Page owner. This was useful for sending targeted updates, but few marketers or publishers ever seemed to take advantage of the feature. Perhaps because they didn’t know it existed. Now, instead of having an admin panel with the option to publish posts to anyone who clicked a Like button on their website, admins will have to create actual Facebook pages, associate their Like buttons with these pages, and make posts directly through the pages. For admins of existing Open Graph objects, this migration could lead them to lose some of their audience. Facebook recommends these people create a separate Facebook page to represent their site or product, and through an update from their existing Open Graph object, prompt users to Like the new Facebook page. After the Like button admin page is fully deprecated on Nov. 7, Like button admins will communicate with fans exclusively through the new Facebook page. Because users won't be automatically transferred to the new page, some connections will be lost. Marketers and publishers never quite used Open Graph objects the way Facebook initially envisioned. When the company announced the Open Graph at f8 in 2010, it provided the example of a user Liking an NFL athlete on ESPN.com, and then ESPN later sending users an update on which team drafted the player. Former CTO Bret Taylor gave us another example in an interview that year: "The basic idea was that if you were Green Day the band, it's really inefficient for you to have GreenDay.com, and a Green Day account on Facebook, Twitter, MySpace, etc. Your internet identity is GreenDay.com. Through the Open Graph Protocol, that is the thing that users connect to and can add to their profile, and that's the object sending users updates." Things haven't quite turned out that way. Marketers and publishers became more focused on acquiring Likes for their main Facebook pages. And perhaps in part because the admin panel wasn't very clear, many Like button creators didn't even realize they could send updates to people who clicked the button. Social media platform company Vitrue built a system for creating Open Graph objects and publishing to users who Liked them. McDonald's was one of the brands that used this for segmenting its audience. Instead of publishing one update to the millions of fans of its main page, it could send a specific update to people who indicated that they Like the McRib and a different one to people who Like the Egg McMuffin. However, it's unclear whether the company is still using the feature. Vitrue, which was recently acquired by Oracle, did not comment on how the upcoming Facebook change would affect its platform or customers that use it. Developers that have created Open Graph objects for their sites can learn more about the “Like Button Migration” and how to maintain connections with people who have Liked their objects here.

Facebook creates new collage layout for photos section of Timeline Posted: 30 Jul 2012 10:53 AM PDT Facebook today announced changes to the photos section of Timeline that makes photos larger and easier to interact with. Users can also highlight particular photos, similar to how they do on Timeline, to make them stand out among other images. Facebook tells us these changes will apply to personal profiles as well as fan pages, as it rolls out over the next few weeks. Now when users click Photos at the top of a personal profile or fan page, they will see larger photos that fill up the page. A menu at the top makes it easy to switch between photos of a user, photos a person has shared and albums they’ve created. On their own pages, users can click the star button to highlight photos and make them four times bigger. This option makes the photos page more dynamic and collage-like. Users and pages will likely appreciate the additional control they’ll have in showcasing their images and telling their stories. Google+ users will find the design familiar. On Facebook, hovering over images brings up the title, buttons to Like and comment, and the number of people who have engaged with the photo already. Previously, users did not get any additional information about a photo until they clicked on it. This change could encourage users to interact with more photos as they browse. This is the what the previous layout looked like for photos:

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Creative marketing is smart. Visual creative marketing is genius. Join us tomorrow at Social Curation Summit in NYC.

Monday, July 30, 2012

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Facebook Ad Partners Can Now Purchase Premium Ads Via Power Editor

Facebook's advertising partners have begun receiving the social network's guide to purchasing premium ads using its power editor, which the company announced in May that it would introduce. Premium ads were first reported on in February and officially introduced at the Facebook Marketing Conference in New York Feb. 29. This doesn't mean that just anyone can start purchasing premium ads, however: The service is still limited to Facebook application-programming interface partners who apply... read more>>

Li-Ning Connects Fans To Olympic Athletes On Facebook

If you've seen even just one event of the Summer Olympic Games in London, you've probably noticed that these are the most social Olympics ever. A China-based athletic apparel company, Li-Ning, is contributing to this effort. Using social platform UNation, Li-Ning is giving fans an inside pass to London by having them connect with athletes such as American triple-jumper Christian Taylor and Jamaican sprinter Asafa Powell on Facebook and other modes... read more>>

Social Curation Summit To Attract Expert Curators And Tastemakers -- Tomorrow In New York

Social Curation Summit kicks off Tuesday, July 31, in New York! Connect with industry experts and explore how the social graph is transforming at our all-day event. Full-access passes go up $100 at the door, so make sure you register before midnight. Held at The New Yorker Hotel, the summit is the must-attend event for anyone interested in expanding their knowledge and expertise on the latest content-discovery apps, next-generation storytelling platforms, unique... read more>>

With Facebook Photos, Bigger Is Better

Facebook announced Monday that it is making another change to how you see photos. Now, photos will appear bigger and bolder than ever, and users will be able to showcase their favorite pictures. Your profile might not have this just yet, but Facebook said it is rolling it out globally: Facebook Product Manager Emily Grewal announced the move on Facebook's news blog today: Now when you click photos at the top of your timeline,... read more>>

Ecommerce Provider Pulling Facebook Page, Claims Click-Throughs From Bots

Facebook's emphasis on social advertising expressed during its second-quarter earnings call Thursday fell on deaf ears at one company, as ecommerce site Limited Run announced in a strongly worded post on Facebook that it will pull the plug on its Limited Pressing Facebook page "in the next couple of weeks." CNET was the first to report on the post by Limited Run, which listed the following issues with Facebook: 80 percent of click-throughs... read more>>

Kenshoo Social Adds Impression-Level Analytics For Facebook Premium, Marketplace Ads

Facebook marketing software provider Kenshoo announced that its Kenshoo Social platform now supports impression-level measurement capabilities across premium ads and marketplace ads on Facebook. Kenshoo said Kenshoo Social can now append view tags to ads delivered via the social network's ads application-programming interface and provide its clients with reporting on any conversion events that occurred with their ads. General Manager Sivan Metzger added: The mission of Kenshoo Social is to illuminate the value... read more>>

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Attend expert panels, led by industry curators, tastemakers and social media experts, including Inspiration for DIY Communities, Leveraging Community for Curation & Commerce, The Social Media Mixtape, Artists on the Verge and more! Keynote presentations will be given by Derek Gottfrid of Tumblr and Scott Belsky of Behance. Register now and save $100!

Facebook Could Buy Zynga, But Probably Won't

It seems like every week, Facebook acquires a company or is rumored to do so. This time, a report surfaced over the weekend, saying that Facebook could buy Zynga, now that the stock price of thepopular game developer has fallen far enough. However, Business Insider says, "Not so fast." A writer for stock market blog Seeking Alpha, Mike Stallings, says it would make sense for Facebook to purchase Zynga, especially since the... read more>>

Facebook App Linkster Taps Data On Shares

The team behind affinity marketing provider Likester turned their attention to links -- as well as websites, articles, and videos -- with the release of new Facebook application Linkster. Linkster taps Facebook shares data to offer users lists of the most popular websites, links, articles, videos, or all of them combined, sortable by the present day, week, month, or all-time. Readers: Would you be interested in an app that presents all of these... read more>>

INFOGRAPHIC: How Retailers Advertise On Facebook

According to Facebook advertising platform Nanigans, retail is the highest-spending sector in online advertising, projected to represent 22 percent of all online ad spending in 2012 after growing 24 percent during the year. Nanigans analyzed some 200 billion Facebook ad impressions via its Ad Engine platform during the first and second quarter, and it found that: Males are 12 percent less likely to click on ads and 14 percent less likely to make... read more>>

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Join our eight-week online conference and hands-on workshop where you'll launch a social media marketing campaign and measure it's results with the biggest names in social media. Learn more.

Report: Facebook Mobile Ads Only Seen By 3%-13% Of Users

A new study by eye-tracking outfit EyeTrackShop illustrated Facebook's struggle to monetize its mobile ads without diminishing its users' experience. EyeTrackShop tested ads with different placement surrounded by identical content on a desktop, an iPhone, and an iPad, and it found that users with iPhones (and, by extension, other smartphones) were the least likely to see ads on Facebook, with only a 3 percent to 13 percent chance of being seen if... read more>>

Facebook Releases Page Post Ad Guidelines For Marketing Success

Facebook's Marketing page released some guidelines on Friday regarding post ads, in an effort to help administrators figure out how to become masters of their page. So what does Facebook say about success through page ads? The overall message is be short and sweet. Body copy should be no more than 90 characters, in an effort to grab users' attention. Videos should be no longer than 15 to 30 seconds. Facebook also went... read more>>

Facebook Influence Can Help You Get Into An L.A. Nightclub For Free

Trying to figure out what kind of benefits come with a healthy score on Klout - which takes into account influence on Facebook, Twitter and other social networks? Well, for one, a high Klout score can get you into Los Angeles' Playhouse Nightclub for free. Playhouse Nightclub recently announced that they've partnered with Klout, a tool that measures social media influence. In terms of Facebook, Klout tracks likes, comments, unique likers and... read more>>

inside network resource

AppData
AppData is an independent data service tracking application traffic and growth on social platforms. AppData provides comprehensive performance data, including MAU and DAU leaderboards for developers and for applications, historical data, and market and audience information. For more information, click here.

mediabistro.com's blogs:

TVNewser CNN Worldwide Chief Jim Walton to Step Down

TVSpy Woman Climbs Inside NY1 News Van, Punches Reporter Vivian Lee

SocialTimes Twitter Blocks Instagram from 'Find Friends' Feature

AllFacebook Zuckerberg On Facebook's Employee Total: Small Is Good

AllTwitter Which 10 Sports Are Getting the Most Social Buzz at the London Olympics?

10,000 Words An Interview with Ebyline's Bill Momary

AppNewser How Parents Can Control Their Smartphone Using Apps

GalleyCat Why Do People Pirate eBooks?

PRNewser Tablets and the Future of Mobile Advertising

AgencySpy GE Releases Olympics Campaign, 'GE Works'

MediaJobsDaily Did an Intern Post This Martha Stewart Ad or What?

FishbowlNY Viacom Takes Pro Gay Marriage Stance

FishbowlDC Politico's VandeHei To Address Hospital Assoc.

FishbowlLA Fred Willard Tells His Theater Story on Jimmy Fallon

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Inside Facebook

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• Facebook shares tumble, company triples lobbying spending, expands bug bounty program and more on this week’s roundup
• Super Texas Holdem Poker, Temple Ruin, Tab Builder, Via.Me, more on this week’s emerging Facebook apps by MAU
• Facebook average revenue per user was $1.28 in Q2, but still below Q4 2011 average
• The Weather Channel, Discovery Channel, Hallmark Channel, and more in this week’s top 10 gainers in TV network pages
• Facebook says its social ad business has plenty of room to grow
• How the shift to mobile is hurting Facebook’s payments and ad revenues

Facebook shares tumble, company triples lobbying spending, expands bug bounty program and more on this week’s roundup Posted: 27 Jul 2012 05:00 PM PDT Facebook stock drops 11 percent – Facebook shares closed at $23.70 today, down significantly since the company’s second quarter earnings call on Thursday. The company met analysts’ expectations with $1.184 billion in revenue, but many investors are underwhelmed by the the social network’s ability to monetize its 955 million users, who are increasingly accessing the site from mobile devices. Facebook triples spending on lobbying - Facebook spent $960,000 in lobbying from April to June of this year, up from $320,000 during the second quarter of 2011, according to The Hill. The company, which lobbies on issues related to privacy, online piracy and cybersecurity, among others, spent $650,000 in the first quarter of 2012. By comparison Google spent $3.9 million in the second quarter of this year, and more than $2 million during the same period in 2011. Facebook expands bug bounty program – The company announced that it recently expanded its bug bounty program to better reward people who discover vulnerabilities that could compromise the integrity of Facebook user data, circumvent the privacy protections of Facebook user data or enable access to a system within Facebook’s infrastructure. The program had paid out $300,000 in bounty as of June. Ryan McGeehan, who manages Facebook's security-incident response unit, told Bloomberg, "If there's a million-dollar bug, we will pay it out," said. Information about the program is available here. Facebook adds engineering team to London office – Facebook announced that it is hiring engineers for its London office. The company has a number of offices around the world, but only Menlo Park, New York and Seattle have engineering teams. According to a note from the Facebook Engineering page, “Our team in London will start small, focusing on building a core of great engineers, and then grow over time and eventually focus on building products in key areas like mobile and platform.”

Super Texas Holdem Poker, Temple Ruin, Tab Builder, Via.Me, more on this week’s emerging Facebook apps by MAU Posted: 27 Jul 2012 02:49 PM PDT Soft Reklam’s canvas game Super Texas Holdem Poker led our list of emerging Facebook applications by monthly active users this week. We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week. This week’s top apps grew between 90,000 and 350,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. Top Gainers This Week Name MAU Gain Gain % 1.  Super Texas Holdem Poker 410,000 +350,000   + 583% 2.  Temple Ruin 659,404 +299,404   + 83% 3.  我的傳奇 780,000 +270,000   + 53% 4.  Oroscopo del Giorno v2.0 580,000 +180,000   + 45% 5.  Tab Builder: Like 770,000 +180,000   + 31% 6.  Hollywood Slots 680,000 +170,000   + 33% 7.  Armies of Magic 920,000 +150,000   + 19% 8.  Welcher Style passt zu Dir? 160,000 +140,000   + 700% 9.  Via.Me 750,000 +140,000   + 23% 10.  Lost Legacies 350,000 +130,000   + 59% 11.  Winner Super Slots 540,000 +130,000   + 32% 12.  Static FBML – HTML Estatico 580,000 +130,000   + 29% 13.  Daily Horoscope 690,000 +130,000   + 23% 14.  Static HTML… [Eleventh Tab] 920,000 +130,000   + 16% 15.  Keek 320,000 +120,000   + 60% 16.  Tab Builder: Basic Blue (3) 330,000 +110,000   + 50% 17.  Woobox Custom Tab | Arrow #4 750,000 +110,000   + 17% 18.  Panda Jam 990,000 +110,000   + 15% 19.  The Sims 3 470,000 +100,000   + 27% 20.  Telly 130,000 +90,000   + 225%   All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

Facebook average revenue per user was $1.28 in Q2, but still below Q4 2011 average Posted: 27 Jul 2012 02:23 PM PDT Facebook’s earned an average $1.28 revenue per user in the second quarter of 2012, a nearly 6 percent increase over last quarter, but not even a 2 percent gain year over year. The company’s highest ARPU was in Q4 2011 when it brought in $1.38 per user. U.S. and Canada revenue per user was back up to its Q4 2011 average of $3.20, but Europe and Asia are still below where they had been. Facebook attributes this to poor economic conditions in Europe and rapid growth in Asia where it hasn’t begun to monetize as well. As expected, revenue cannot keep pace with user growth as the social network expands in developing countries and other areas where the company’s advertising and payments business is still weak. Facebook experienced 29 percent year-over-year growth in monthly active users, bringing its total to 955 million MAU. Executives noted that Brazil and Japan were among some of the fastest growing regions. These could be much more profitable in the future, as Facebook is actively working to improve its sales and business relations there. For instance, the company is hiring a SMB growth specialist, Japan and a director of online sales and operations, South and Latin America. Facebook also held a version of its fMC marketing conference in Tokyo in March. However, in India, Indonesia and many African countries, where a larger percentage of users are on feature phones — and sometimes not on desktop at all — monetization will happen more slowly.

The Weather Channel, Discovery Channel, Hallmark Channel, and more in this week’s top 10 gainers in TV network pages Posted: 27 Jul 2012 12:28 PM PDT The Weather Channel leads this week’s list of top gainers in the People Talking About This metric among TV Network pages. The top 10 pages gaining People Talking About This saw increases between about 30,000 and over 110,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook. # Name People Talking About Daily Growth Weekly Growth  1   The Weather Channel 163,813 -7,113 +110,453 2   Discovery Channel 184,481 -657 +63,378 3   RTV NET 135,349 +1,852 +56,161 4   History 169,164 0 +52,360 5   Hallmark Channel USA 97,792 0 +48,160 6   TenSports 53,939 +9,116 +38,024 7   ABC News 73,542 0 +32,410 8   G4TV 236,073 0 +30,835 9   mbc 4 69,378 -1,720 +30,541 10   TV Guide Network 31,798 +146 +29,631   The Weather Channel more than doubled its PTAT (from 71,155 to 154,725) which could be from the post below which received 17,702 shares. The PTAT seems to be measured two days behind, which is why we see PTAT spike just after this post was made. New Likes and additional engagement means a large increase in PTAT, which the page is looking to maintain with its subsequent posts, publishing up to eight a day. The page also publishes an additional story when multiple pictures are added to the Timeline, which works as an another way to engage fans and raise the PTAT of the page. Another top gainers was the Hallmark Channel after it published a post claiming it would award $200 to one of its 845,000 fans. The post itself received over 25,000 likes. Promotions like this are actually against Facebook’s terms of service because it requires users to take a native Facebook action in order to enter. In this case, Liking the page post. All contests and sweepstakes on Facebook must be done through a third-party application. Sometime pages will receive a warning about violating promotion guidelines, other times they may be disabled. Sweepstakes like this may also violate state laws as well. However, because of this post, the Hallmark Channel’s PTAT has continued to grow from 49k to 97k. It will be interesting to see how the Hallmark Channel might engage fans in the coming weeks without the promise of cash. Visit PageData to see more about the top talked about pages among television Networks, as well as other categories.

Facebook says its social ad business has plenty of room to grow Posted: 27 Jul 2012 11:38 AM PDT Facebook CEO Mark Zuckerberg revealed Thursday that Sponsored Stories in News Feed generate about $1 million a day — half of which is coming from mobile placement — but COO Sheryl Sandberg said that these ads still make up only a small percentage of the site's inventory. Facebook’s revenue from advertising was $992 million in Q2, a 28 percent increase from the same quarter last year, and up 13.8 percent from Q1. However, the overall number of ads delivered in the U.S. this quarter decreased 2 percent year-over-year as a result of users moving to mobile, and the price per ad decreased in Europe due to poor economic conditions in the area. The company says it is focused on making its ads more effective, demonstrating positive ROI and reaching the long tail of local advertisers in order to build its business. Zuckerberg talked about the company’s belief in “social ads,” such as Sponsored Stories, which have shown early promise. Still, Sandberg says fewer than half of Facebook's ads are social and include some mention of a user's friend being connected to the advertiser. The other half of the ads are traditional display ads with a headline, body copy and image. These are small and off to the side of the page, and they don't perform very well. As Facebook makes more of its ads social and brings them in line with News Feed content, Sandberg says, they will have better clickthrough rates and be more valuable to advertisers. A recent study by TBG Digital found that average clickthrough rate for traditional sidebar ads was less than 0.05 percent. Sponsored Stories in the sidebar have about 0.075 percent CTR, those in News Feed have 0.588 percent CTR and those on mobile have an average CTR of 1.14 percent. Besides getting users to click their ads, advertisers want to know that these clicks are actually helping their business. Sandberg says Facebook is making progress measuring their ads' ability to generate sales. The company has independent ROI data from more than 60 campaigns that show 70 percent of campaigns on Facebook result in ROI of 3x or better, and 49 percent of campaigns showed 5x returns. Executives didn't mention it specifically on Thursday's call, but the social network introduced a new form of post-click and post-impression conversion tracking this quarter. This is in early stages and limited to Ads API partners for now, but it could become a key way advertisers understand the impact of their Facebook campaigns. This information is critical if Facebook wants to pull more ad dollars away from TV and other digital properties. The third area Sandberg talked about as being a future source of growth was local business advertising. Brand advertisers have big budgets, but small business is the long tail that can be very profitable over time. Facebook made strides in this direction with its launch of Promoted Posts. These are basically advertisements that can be created and launched with a few clicks directly from a business' Timeline. Sandberg noted that Facebook has an advantage in that many small business owners are already familiar with the social network through their personal use. With business pages being so similar to personal profiles, it isn't much of a leap for people to get involved in promoting their business on the site. As Facebook makes it easier for business owners to connect with customers and run ads that work, the company can capture new revenue.

How the shift to mobile is hurting Facebook’s payments and ad revenues Posted: 27 Jul 2012 09:13 AM PDT More users are accessing Facebook from their phones than ever before, but during Thursday’s earnings call the company blamed a slowdown in both payments and ad sales on the shift to mobile. Facebook’s revenues from payments increased by a scant 3.6 percent quarter-over-quarter, rising from $186 million in Q1 2012 to $192 million in Q2 2012, something CFO David Ebersman blamed on the shift to mobile gaming, and to platforms Facebook can’t monetize on. Facebook has tried to address the issue by developing its own HTML5-based mobile platform, but the technical issues surrounding HTML5 and poor discoverability in its platform have hampered its efforts. In June game developer Wooga announced it would no longer distribute HTML5 games on Facebook, and was making its experimental HTML5 game Pocket Island open source. According to Wooga’s blog post, “installs were initially very low, as users struggled to find the game page… retention rates remained exceedingly low with around 5 percent of users returning to play the next day.” It was a similar story with advertising. Revenues for Q2 were up 13.8 percent quarter-over-quarter to $992 million, but the total amount of ads Facebook delivered during the quarter actually declined. “The overall number of ads delivered in the U.S. this quarter decreased two percent year-over-year despite a 10 percent increase in daily users and despite the increase in ads per page as daily web users in the U.S. declined in favor of mobile users, and we are seeing similar trends in other developed markets,” Ebersman said during the earnings call. That shift is bad news for Facebook, as display advertising makes up the lion’s share of Facebook’s revenue stream, accounting for 83 percent of its total earnings in Q2. During its second quarter earnings call, Facebook reported it now has 543 million monthly active users on mobile, an increase of 67 percent year-over-year and 11.2 percent quarter-over-quarter. Although the company did not reveal what percentage of its mobile users access the service through its iOS, Android and feature phone apps, we estimate there are about 95 million active feature phone users on the social network, based on analysis from the Facebook ad tool. In March, the company reported it had 83 million members who only accessed its site through its mobile apps or mobile website. This post originally appeared on our sister site, Inside Mobile Apps.

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