AllFacebook: Google Purchases Wildfire, A Facebook Marketing Software Provider
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Tuesday, July 31, 2012
Google Purchases Wildfire, A Facebook Marketing Software Provider
Google may struggle to keep up with Facebook in the social media world, but the search engine is working to change that. Google has purchased Wildfire Interactive, which helps businesses master Facebook, the marketing software provider announced on its blog Tuesday. AllThingsD has a little more information regarding the sale, which it reports at about $250 million: The logic here is straightforward: Google will integrate Wildfire into its growing display advertising "stack," which... read more>>
Facebook Launching 'Save For Later' Option
Facebook is expanding well beyond the like button. First, there were reports of a want button. Now, multiple sources say that Facebook is launching a save for later option that would allow users to save their favorite posts for reading at a more opportune time. As first reported by iMore, Facebook is rolling out an option for users who just have too much good stuff in their news feeds and want to... read more>>
Possibly Coming Soon To Facebook: Netflix
Soon, Facebook users may be able to share information about what they've seen on Netflix. After a Vermont legislator filed an amendment Wednesday to a 1988 law, data about what movies are being watched can be shared, if the changes are approved. The Los Angeles Times reported that the law, put in place to protect the privacy of video rentals (remember when places such as Blockbuster Video were popular?), can be changed... read more>>
Buffer Beefs Up Facebook Analytics
Social sharing application Buffer announced the ability for users to track likes, shares, comments, clicks, and reach. Buffer users will have access to all of those analytics in the history section of their profiles. Buffer also added similar analytics features for Twitter (clicks, retweets, mentions, reach, and favorites) and LinkedIn (comments, likes, clicks, potential, and reshares). The app said in a blog post introducing the new features: Our key goal with Buffer is not to... read more>>
Facebook Privacy Battles Heat Up In Ireland
The next big deadline for Facebook in Ireland, where it has been working with the Office of the Data Protection Commissioner to respond to privacy concerns originally raised by Austrian group Europe Versus Facebook last October, is this October, when several privacy objectives the two parties agreed upon are due to be implemented. A host of changes the social network agreed to make was due for auditing this month. Facebook missed its... read more>>
Facebook: All 955M Users To Timeline By Fall
Facebook has a message for those users who are still clinging to their old profiles for dear life: Your time will come, by this fall, to be exact, when you will be migrated to timeline, like it or not. The social network officially introduced the new profile layout on NBC's "Today" in December, and it has gradually been automatically converting those who hadn't made the switch voluntarily. Facebook told TechCrunch its goal is... read more>>
UPDATED: Ecommerce Provider Pulling Facebook Page, Claims Click-Throughs From Bots
Facebook's emphasis on social advertising expressed during its second-quarter earnings call Thursday fell on deaf ears at one company, as ecommerce site Limited Run announced in a strongly worded post on Facebook that it will pull the plug on its Limited Pressing Facebook page "in the next couple of weeks." CNET was the first to report on the post by Limited Run, which listed the following issues with Facebook: 80 percent of click-throughs... read more>>
Rapper Eminem Is The First Person To 60 Million Facebook Likes
Not long ago, Eminem surpassed Lady Gaga in terms of Facebook following. Now the rapper can celebrate another milestone: first human to 60 million Facebook fans. Marshall Mathers, better known as Detroit-based rapper Eminem, still has an uphill battle if he wants to become the most popular page on Facebook. According to statistics from our sister site, PageData, Eminem has just a little more than 60 million likes, but his Facebook page... read more>>
Peter Jackson Uses Facebook To Announce Third 'Hobbit' Film
Facebook became a source of movie news Friday when director Peter Jackson, who is at the helm for upcoming feature films The Hobbit and The Lord of the Rings, used the social network to announce that two films will become three. Jackson wrote in a note on his Facebook page: It is only at the end of a shoot that you finally get the chance to sit down and have a look at... read more>>
Bing Wants You To Ask Your Facebook Friends, Too
Using Bing to find the best sushi place in town? Now you can integrate your friends into the search. Bing announced Monday that it is enhancing its Facebook ties, allowing users to tag friends in searches and post queries instantly to their timeline. Bing figured that if you've got questions, why not tap into the power of your Facebook friends? Using the Social Sidebar, searchers can gain input from those they know. Bing... read more>>
Facebook Ad Partners Can Now Purchase Premium Ads Via Power Editor
Facebook's advertising partners have begun receiving the social network's guide to purchasing premium ads using its power editor, which the company announced in May that it would introduce. Premium ads were first reported on in February and officially introduced at the Facebook Marketing Conference in New York Feb. 29. This doesn't mean that just anyone can start purchasing premium ads, however: The service is still limited to Facebook application-programming interface partners who apply... read more>>
Li-Ning Connects Fans To Olympic Athletes On Facebook
If you've seen even just one event of the Summer Olympic Games in London, you've probably noticed that these are the most social Olympics ever. A China-based athletic apparel company, Li-Ning, is contributing to this effort. Using social platform UNation, Li-Ning is giving fans an inside pass to London by having them connect with athletes such as American triple-jumper Christian Taylor and Jamaican sprinter Asafa Powell on Facebook and other modes... read more>>
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