AllFacebook: INFOGRAPHIC: How Facebook Factors Into Decisions On Retail Purchases, Restaurants
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Tuesday, July 17, 2012
INFOGRAPHIC: How Facebook Factors Into Decisions On Retail Purchases, Restaurants
A study of the impact of mobile and social media habits of more than 6,500 U.S. consumers when making decisions on retail purchases or restaurants found that nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media. The study, from customer experience management solutions provider Empathica, also found that: 55 percent of respondents were willing to like brands on Facebook, but... read more>>
AllFacebook Stats Test-Drives 10 Auto Brands' Facebook Pages
Our friends at AllFacebook Stats chose 10 automotive brands and analyzed their Facebook pages to see how they engaged with fans. The 10 pages chosen by AllFacebook Stats, by number of likes, were: BMW, 10.58 million Ferrari, 8.88 million Mercedes-Benz, 7.8 million Audi USA, 5.48 million Porsche, 4.31 million Ford Mustang, 4.22 million Lamborghini, 3.66 million Mini, 3.07 million Chevy Camaro, 2.93 million Jeep, 2.73 million When AllFacebook Stats looked at the type of content these 10 auto brands prefer to post on... read more>>
No. 1 Facebook App Socialcam Sold For $60 Million
The top Facebook application, Socialcam, has been sold - but no, this isn't another Mark Zuckerberg purchase. The vide- sharing app has been acquired for $60 million by design firm Autodesk. Socialcam, you probably notice, has been popping up in news feeds a lot lately as a popular social sharing app. Socialcam announced the move on its blog: If you haven't heard of Autodesk, that's probably because the company is best known for its... read more>>
Viralheat Launches Free Service To Manage, Track Facebook Pages
Managing a social media campaign (Facebook page, Twitter account, YouTube channel, etc.) can be exhausting and expensive. Viralheat is hoping to ease that stress. The company announced Tuesday that it has launched a free service for Facebook page administrators to both track key statistics about their fans, as well as manage their accounts. Viralheat, which tracks social media metrics, is used by more than 3,000 entities in 76 countries. While it offers... read more>>
Facebook Engineer Apologizes For Blocking Image-Sharing Site Imgur, Explains What Happened
Accidents happen, including during the course of operating and maintaining a social network with more than 900 million monthly average users. So when image-sharing site Imgur was accidentally blocked from Facebook for a short time, it was refreshing to receive an actual explanation of what happened and an apology, rather than the typical press release-style rhetoric that often accompanies such situations. CNET reported that Matt Jones, a software engineer who works on... read more>>
Facebook Ad Platform Nanigans Taps Harvard For Statistical Advisor
Facebook advertising platform Nanigans turned to the alma mater of Facebook Co-Founder and CEO Mark Zuckerberg to bolster its advisory team, tapping Harvard University Assistant Professor of Statistics Edoardo M. Airoldi, director of the Harvard Laboratory for Applied Statistical Methodology, as a technical advisor. Nanigans said Airoldi will put his expertise in statistical and machine learning methodology with application to social media analytics and marketing to use by focusing on developing statistical... read more>>
Reminder: You Can't See Who Viewed Your Facebook Profile
Applications that promise to show Facebook users who has viewed their profiles have been around as long as Facebook itself, and despite countless warnings that they are fake, they live on, much like the emails from Nigerian oil company officials seeking recipients' bank account information so they can transfer large amounts of money into them. Sophos' Naked Security blog provided screen shots of some of the latest examples making the rounds, as... read more>>
Facebook Plummets In 2012 American Customer Satisfaction Index
Facebook took a beating in the latest American Customer Satisfaction Index, released Tuesday in partnership with ForeSee, experiencing the largest decline of the 230 companies measured, 8 percent, and setting a record low for an e-business. The social network's 61 percent performance in the 2012 ACSI placed it in the bottom five of the 230 companies included. Meanwhile, rival social network Google Plus debuted on the ACSI with a bang, scoring 78 percent. Pinterest,... read more>>
Companies Are Asking Facebook Fans For Ideas
Want to tell a company its product would be great if it just did one little thing differently? Just tell the company on its Facebook page. It's listening. Napkin Labs CEO Riley Gibson wrote a piece forBusiness Insider, detailing how companies have incredible power to reach customers through Facebook. However, he cited an Advertising Age study that said only 1 percent of fans engage with brands. What can companies do to bridge that... read more>>
House Democrats Race To Add Facebook Fans
The Democratic Caucus in the U.S. House of Representatives launched its own version of an All-Star Game Monday, only it's not baseball, but a three-week new media competition that pits members against each other in a race to add fans on Facebook, as well as Twitter followers and YouTube subscribers. Last year's winner, dubbed the Most Valuable Player, was California Rep. Maxine Waters, a familiar face to cable news viewers. That competition... read more>>
Iubenda Brings Legalese Help To Facebook App Developers
As Facebook gets tougher on application developers, making them detail how they collect information, Italy-based Iubenda - a company that provides privacy policies for websites - will offer its services to those that produce Facebook apps, starting Tuesday. Iubenda Founder Andrea Giannangelo announced the move to AllFacebook. Iubenda was formed to help Web developers that couldn't afford lawyers' fees obtain privacy policies. The company started generating privacy policies for websites, but Tuesday,... read more>>
Which Fast Food Restaurants Excel On Facebook?
We've established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does it best? The recently released Unmetric Fast Food Report shows that Burger King and McDonald's excel on Facebook. Unmetric, a social media benchmarking company, tracked the social media campaigns of several top fast food restaurants, such as Taco Bell, Subway, Burger King, Dunkin' Donuts, and Pizza Hut. The... read more>>
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