AllFacebook: How Often Do Facebook Fans Go To A Company's Online Store?
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Monday, July 02, 2012
How Often Do Facebook Fans Go To A Company's Online Store?
Companies that have an active presence on Facebook are faced with a common dilemma: How can they get their Facebook fans to buy their product? While managing a Facebook campaign for a telecommunications company, Alchemy Social recently studied the link between clicking "like," and actually visiting a business' online store. Alchemy Social, a Facebook Preferred Marketing Developer, tracked avid engagers of the company's Facebook page, those who were non-active fans, and those... read more>>
Facebook Gives Congress Summer Homework
Does anyone remember having to write "What I Did on My Summer Vacation" essays early in the school year? Facebook is turning the tables on members of Congress, offering them a checklist of what they should be doing on the social network during the summer. Facebook introduced the checklist with the following post on its Facebook Washington DC page: Congressional offices: Take a look at our checklist for creative ways to engage with... read more>>
Why Do People Unfriend Others On Facebook?
Unfriending can be a delicate, dramatic task. There are a variety of reasons why people do it: Maybe someone is an oversharer, or an ex-boyfriend or girlfriend, and you'd just feel better off disconnecting. Cambridge University recently published a study showing why people unfriend each other on Facebook. The United Kingdom university studied more than 34,000 relationships on Facebook, examining why they dissolved. What did researchers find? Upon analyzing 34,012 Facebook relationships,we found... read more>>
Heat Continues Over Facebook Email Switch; Contacts, Emails Lost
Facebook's controversial email address switch last week continued to irritate users, as those with mobile devices or other software that synchronizes their address books with their Facebook contacts are finding in many cases that their contacts' actual email addresses have vanished in favor of their Facebook email addresses. CNET shared a host of complaints on the subject, including this blog entry from Adobe employee Rachel Luxemburg: Today, a co-worker discovered that his contact... read more>>
Facebook Adds Icons For Same-Sex Marriage
Facebook followed up last year's additions of in a civil union and in a domestic partnership as relationship status options with the introduction of new same-sex marriage icons, the Gay & Lesbian Alliance Against Defamation announced. GLAAD presented Facebook with a Special Recognition Award at its 23rd Annual GLAAD Media Awards in San Francisco last month. The new icons will appear when marriages between two members of the same gender are added to... read more>>
Facebook To Hold First Earnings Call July 26
Facebook's first-ever earnings call as a publicly traded company will be held Thursday, July 26, at 5 p.m. ET/2 p.m. ET, according to an entry on the Facebook Investor Relations events list, which provided no other details. Facebook began trading May 18 at $38 per share, but concerns about a projected shortfall in mobile revenue, as well as technical issues experienced by the Nasdaq exchange, immediately sent the stock downward. It closed... read more>>
Facebook Won't Exchange Exchanges; To Remain On Nasdaq
Despite the technical issues that marred Facebook's May 18 initial public offering, the social network will continue to list its shares on the Nasdaq exchange, according to reports. The Wall Street Journal reported that Facebook executives were concerned that switching exchanges would only further erode confidence in the company's shares, which opened trading at $38 apiece and closed this past Friday at $31.09. The stock hit a low point of $25.87 per... read more>>
Know Thy Enemy: Keep Track Of Your Facebook Competitors
Wondering how you can overtake your competition in terms of likes, shares, and engagement? Don't be afraid to give them a like and track them on Facebook. Panelists of the "Competitive Analysis on Facebook" discussion at Friday's AllFacebook Marketing Conference in San Francisco spoke about the importance of keeping tabs on your competitors. The panel: Mark Curtis, founder and president, Enter: New Media Chris Knoch, vice president of client services, Kenshoo Alex Peiniger, founder and... read more>>
Facebook Advertising Plans Can Be Cost-Effective, Reach More People Than Traditional Means
Business owners: you don't need to dump a bunch of money into a Facebook marketing campaign or pay top dollar for someone to handle your social media. If you're smart, there are ways to reach more people through Facebook (and get them to buy your product) for cheaper than traditional methods. Experts who contributed to the "Facebook Ads: Can They Promote More Than Likes?" panel at the AllFacebook Marketing Conference in... read more>>
Want To Really Engage With Facebook Fans? Listen To Them
Just like with any conversation, the way to really get through to someone isn't to keep talking and talking, it's to listen. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference in San Francisco (which wraps up Friday). The panel for "Facebook Pages: Using Content anf Conversation to Build Community": George DeCarlo, founder... read more>>
Does Facebook's Board Of Directors Need More Experience In Established Companies?
The appointment earlier this week of Facebook Chief Operating Officer Sheryl Sandberg to the social network's board of directors eliminated the lack of female voices on the group, but another type of voice is still lacking, according to blog Seeking Alpha. Contributor IncomeHunter points out that while Facebook's board, as currently composed, contains many strong voices, those voices come from similar backgrounds: They are all entrepreneurs. In addition to Sandberg, the board includes: Marc... read more>>
Social Media Jobs: Playsino, Mixr, FunSockets
This week,Playsino is hiring a lead iOS developer, as well as an associate producer for its mobile and social games. Meanwhile, Mixr needs an iOS game/app developer, and FunSockets is still on the hunt for a senior director of user acquisition. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Lead iOS Developer, Mobile/Social Games Playsino (Santa Monica, CA) Associate Producer, Mobile/Social Games Playsino (Santa... read more>>
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