AllFacebook: Facebook Adds Mobile Reach Data To Insights, Cuts Back Loading Of Organic Stories
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Wednesday, July 04, 2012
Facebook Adds Mobile Reach Data To Insights, Cuts Back Loading Of Organic Stories
Facebook announced two changes to its insights Tuesday: the inclusion of mobile reach data, and the lowering of the number of organic stories that will be loaded simultaneously. The social network said its reach metrics will now include a combined metric that accounts for both desktop and mobile reach. And Facebook added that it will load new stories quickly, eliminating interruption in how users scroll through their news feeds. The social network said... read more>>
What Is It Like To Be A Facebook Intern?
This week, some California high school students are living the dream: getting a taste of what it's like to work for Facebook. The company's inaugural high school internship program - Facebook Academy - started this week, and students are taking in the full experience. The four-week internship program takes students behind the curtain and shows them what life is like (luckily, Facebook has certainly mellowed out from its early days) at the... read more>>
Walmart's Facebook Contest Might Send Rapper Pitbull To Alaska
Walmart and Energy Sheets teamed up for a simple Facebook contest: The individual Walmart store page to get the most likes will get a visit from rapper Pitbull, an Energy Sheets brand ambassador. However, thanks to a grassroots social media campaign, the Miami native might need to bring a coat. The current leader? Kodiak, Alaska. People have teamed up through Facebook and Twitter (with the hashtag #ExilePitbull) to send Pitbull to Kodiak.... read more>>
Report: Facebook Registers URLs For Facebook Supplier, Facebook Suppliers
Does Facebook want to be your supplier, and, if so, supplier of what? The social network added to its portfolio of domain names, registering a handful of URLs containing "Facebook Supplier" and "Facebook Suppliers." Fusible reported that Facebook registered the following URLs, none of which resolve to Web pages: http://whois.domaintools.com/facebooksuppliers.com http://whois.domaintools.com/facebooksuppliers.org http://whois.domaintools.com/facebooksuppliers.net http://whois.domaintools.com/facebooksupplier.net http://whois.domaintools.com/facebooksupplier.org FacebookSupplier.com was registered in 2011, and it currently resolves to a parked page, Fusible reported. Readers: What do you think Facebook's plans are for the... read more>>
Wise Metrics Proposes New Formula For Measuring Facebook Engagement
When it comes to metrics for Facebook brand pages, engagement is seen by many as the holy grail. However, according to Facebook analytics provider Wise Metrics, the way it is calculated is all wrong. Wise Metrics pointed out four flaws with the current method of calculating Facebook engagement, as well as providing a formula of its own, in a post on its blog. The four flaws, according to Wise Metrics: All interactions are not... read more>>
GM And Facebook: It's Complicated, But It Might Work Out
Not long after General Motors pulled its $10 million advertising campaign from Facebook, the Detroit auto giant is considering connecting with the social network again, The Wall Street Journal reports. In May, GM decided to stop advertising through Facebook, as CEO Dan Akerson said that the ads were not effective. The $10 million spent through Facebook in 2011 represented a fraction of GM's $1.8 billion advertising budget. A report came out not... read more>>
Report: Six Ways To Keep Facebook Users Coming Back To Your Page
Facebook marketing software provider Wildfire Interactive is all too aware that getting Facebook users to visit a brand's page is only the first skirmish of the battle, and that the key to winning the war is to get them to come back, repeatedly. Wildfire released a new study featuring "six surefire strategies to keep your Facebook fans coming back for more." Here is a quick look at the half-dozen strategy options. Tap into... read more>>
The Ultimate Guide To Facebook Login
In its infancy, Facebook login was restricted to those with a Harvard email address. Later, membership was extended to other Ivy League schools, and eventually colleges and high schools around the world. It wasn't until 2006 that Facebook login was available to anyone over the age of 13 -- a limitation that also may change in the near future. Today, Facebook login has extended beyond the walls of even Facebook itself. Other... read more>>
Facebook's Shopping Spree Might Not Be Over
As Facebook looks for more ways to boost revenue, the company has gone from buying out companies for talent grabs to focusing on acquiring properties that can help make money. Instagram and Karma were two of the biggest buys this year, but a Facebook official told The Wall Street Journal that Mark Zuckerberg's checkbook might still be out. Facebook continues to consider acquisitions that will help the company improve its bottom line.... read more>>
Facebook Co-Founder Chris Hughes And Longtime Boyfriend Tie The Knot
Not long after Facebook announced same-sex marriage icons, the social network's co-founder, Chris Hughes, posted to his page that he married his longtime boyfriend, Sean Eldridge. Hughes, a 2006 Harvard grad, started Facebook with Mark Zuckerberg, but left in 2008 to work on President Barack Obama's online campaign. He now owns the left-leaning political magazine The New Republic. Just like Zuckerberg, he announced his marriage with a life event on Facebook. There has been... read more>>
Heat Continues Over Facebook Email Switch; Contacts, Emails Lost
Facebook's controversial email address switch last week continued to irritate users, as those with mobile devices or other software that synchronizes their address books with their Facebook contacts are finding in many cases that their contacts' actual email addresses have vanished in favor of their Facebook email addresses. UPDATED: Facebook told Mashable a bug in its application-programming interface is causing mobile devices to pull the last email address added to accounts,... read more>>
How Often Do Facebook Fans Go To A Company's Online Store?
Companies that have an active presence on Facebook are faced with a common dilemma: How can they get their Facebook fans to buy their product? While managing a Facebook campaign for a telecommunications company, Alchemy Social recently studied the link between clicking "like," and actually visiting a business' online store. Alchemy Social, a Facebook Preferred Marketing Developer, tracked avid engagers of the company's Facebook page, those who were non-active fans, and those... read more>>
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