AllFacebook: Facebook To Start Tracking Mobile Apps For Targeted Ads
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Friday, July 06, 2012
Facebook To Start Tracking Mobile Apps For Targeted Ads
Facebook has been under scrutiny since its IPO regarding its ability to make money off mobile. Later this month, the company plans to offer developers and advertisers the opportunity to place targeted ads - based on what apps people use - in mobile news feeds, The Wall Street Journal reports. This is one of the biggest moves Mark Zuckerberg and Co. have made in response to critics who worry about Facebook's chances... read more>>
Medtronic Helps Diabetes Patients Share Success Stories Through Facebook Timeline
Medtronic Diabetes, a diabetes management solutions company, is using itsFacebook timeline in a pretty inspirational way. Medtronic, through social media marketing firm Likeable Media, invites those living with diabetes to share success stories and photos of life events. Medtronic recently rolled out its "Let's Build Our Timeline Together," campaign, featuring photos of Facebook users not letting diabetes stop them from living a fulfilling life: Users who have diabetes can post their stories and... read more>>
Report: Yahoo, Facebook Strike Deal
The ongoing talks between Yahoo and Facebook in an attempt to resolve their long-running patent litigation battle have apparently been fruitful, as AllThingsD reported that the two Internet giants have reached an agreement. According to AllThingsD, the boards of both companies approved the deal, which includes a major expansion of their partnership, complete with a joint advertising-sales effort, as well as cross-licensing of some of the patents being disputed. One part of the... read more>>
Social Media Jobs: Karma Gaming, Playsino, Ubisoft
This week, Karma Gaming is hiring a game programmer, while Playsino needs a lead iOS developer for mobile/social games. Ubisoft is looking for a games metrics analyst, and Breaktime Studios is seeking a QA lead. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Game Programmer Karma Gaming (Halifax, Canada) Lead iOS Developer Playsino (Santa Monica, CA) Games Metrics Analyst Ubisoft (San Francisco, CA) QA Lead... read more>>
Is Facebook Changing How We Travel?
When one of your Facebook friends posts a photo album of their trip to Maui, they're not just showing off -- they might also be acting as a travel agent. Forbes reports that Facebook is becoming a popular travel motivator, because when people see photos and posts from their friends' vacations, it inspires them to book a flight there, too. Admit it: When you see photos from Las Vegas, Paris, or any... read more>>
Facebook Launches App Center (Actually, App Centre) In U.K.
Facebook launched its app center in the United Kingdom, or app centre, as the region's language dictates. App center launched in the U.S. last month, with Facebook saying that the portal will only feature high-quality apps, based on user ratings and engagement. Journalism.co.uk pointed out that the news category of app centre includes frictionless sharing applications from U.K. newspapers The Guardian, The Independent, and Metro.... read more>>
Co-Worker Of 'The Boy Kings' Author: No 'Rampant Culture Of Sexism At Facebook In 2007'
Charlotte Willner, a Facebook employee since 2007 who worked under tell-all book The Boy Kings author Katherine Losse, said her former boss may have been exaggerating a bit when describing the sexist culture in the early days of the social network. In response to a question on Quora, "The Boy Kings (2012 book): How true are Katherine Losse's allegations about sex and sexism at Facebook in The Boy Kings?" Willner wrote, as... read more>>
Report: Facebook Tab Engagement Drops Sharply With Timeline For Pages
Engagement with tabs on Facebook is down sharply, falling 53 percent since the social network switched brand pages to timeline, according to a study of some 500 pages, each with more than 10,000 likes, by Facebook analytics provider PageLever. PageLever told Mashable there were steep declines in tab engagement Feb. 28, when timeline first became available to brand pages, and March 30, when all pages were forced to convert. PageLever Founder Jeff Widman... read more>>
Facebook Employees Enjoy Tasty Perks
As a group of high school students is currently discovering, it doesn't suck to work at Facebook. USA Today recently compared the perks of Facebook with those of Zynga and Google, as all three companies make sure offices are posh enough to attract the top talent. USA Today called Facebook's Menlo Park, Calif., headquarters a "Silicon Disneyland." Facebook (as well as Zynga and Google) has to appeal to its talent pool, which... read more>>
Facebook Invests In Asia With Underwater Internet Cable
Facebook hopes to grow its social media influence in Asia, as the company recently announced that ir invested in the Asia Pacific Gateway - a 6,214-mile underwater internet cable from Malaysia to Japan, with cables branching off to other countries. Facebook officials believe that by investing in this cable, which would boost Internet speeds throughout Asia-Pacific countries, they can tap into what is becoming a growing market. The Tech in Asia blog... read more>>
Facebook Updates Design Of Want Button
Tom Waddington has been quite the busy developer, discovering references to social commerce within Facebook's code, as well as an XFBML tag for a want button. And now, the look of the want button has been updated. Waddington told Mashable: The button has been updated since last week, so it's definitely been worked on. This shows that it's still under active development, rather than being a ditched project. Readers: Are you looking forward to... read more>>
RelationBook Tells You Which Facebook Friends Are Single Or In A Relationship
A new application puts the relationship status of your Facebook friends on one screen. If you were ever curious and didn't feel like clicking on each individual profile, RelationBook allows you to see who's single, who's in a relationship, and who describes their situation as "it's complicated." Once you agree to allow RelationBook access to your Facebook profile, you can filter your friends by male and female, then various degrees of involvement,... read more>>
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