AllFacebook: Facebook Tests Rotating Ads
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Friday, July 13, 2012
Facebook Tests Rotating Ads
Earlier this week, word spread that Facebook planned to put as many as 10 ads next to posts with droves of activity. The company is trying another way to get users to see more ads: rotating them. Normally, to see a new ad or new group of ads, you'd have to refresh the page or visit another page. Soon, the ads will swap in and out by themselves. A Facebook spokesperson talked about... read more>>
Be Careful What You Like: Facebook Pages Can Push Content Through Your News Feed
You could be posting to your news feed even when you're not purposefully posting to your news feed. If you happened to have liked any kind of political page in your Facebook life, the page could be posting on your behalf, making for awkward moments, according to ZDNet. Facebook doesn't see this as a problem - it's a feature. A ZDNet writer started seeing strong political posts in his news feed from... read more>>
Facebook Rolling Out Timeline For Pages On Mobile?
A reader of sister blog Inside Facebook from Australia sent a screen shot that depicts Facebook timeline for pages on the social network's iPhone application, suggesting a possible rollout of the feature more than four months after it debuted on the desktop version of the social network. The layout includes the page's cover photo, information from its about section, and icons leading users to the page's photos and statistics about its fans,... read more>>
INFOGRAPHIC: Socialbakers Takes A Crack At Facebook Engagement Formula
Social media analytics company Socialbakers offered its take on adjustments that should be made to Facebook's current formula for engagement rate. The social network currently uses total engagement (likes plus comments plus shares), divided by number of fans, times 100. The suggestion from Socialbakers: (likes, comments, and shares on a given day) x (page's number of wall posts on a given day) divided by (total fans on a given day) x 100. Readers: Do... read more>>
Zuckerberg: Mobile Is Facebook's Biggest Hurdle
Analysts and bank executives have said it since Facebook's initial public offering. Now Mark Zuckerberg, the company's co-founder and CEO, admits it. In an interview with Bloomberg, Zuckerberg said that figuring out how to make money from users accessing Facebook on mobile devices is the company's biggest challenge right now. Since Facebook went public May 18, Zuckerberg has been fairly quiet, but several other people have been doing the talking for him.... read more>>
Facebook Users Claim Malware Checkpoint Locked Their Accounts
The Malware Checkpoint Facebook launched Tuesday is running into some issues, with reports of users being locked out of their accounts. The social network introduced the service that allows users to cleanse their systems by using Scan and Repair from McAfee or Security Essentials from Microsoft, both of which are also available via the Antivirus Marketplace Facebook launched in April. But security firm CSO reported that Facebook users are complaining of being locked... read more>>
Social Media Jobs: Gree International
This week, Gree International has several openings available. The San Francisco-based company is hiring a director of product, platform; a senior analyst -- social game platform; a senior technical product manager, platform SDK; a senior product manager, virtual currency systems; and a vice president of platform, business/product operations. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Director of Product, Platform GREE International (San... read more>>
Russian Orthodox Community Targets Facebook Over Same-Sex Marriage Icons
Facebook's introduction earlier this month of icons depicting same-sex marriage drew the ire of religious activists in Russia, who mounted a campaign to ban the social network in the country. Russia Today reported that activists representing an Orthodox community in the southern Russian city of Saratov sent a fax to Facebook's office in the country demanding that the social network stop "flirting with sodomites," and that it remove all content promoting homosexuality. News... read more>>
SocialCode Among Early Facebook Marketing API Partners To Offer Premium Ad Placements
Social media advertising and intelligence provider SocialCode became one of the first Facebook marketing application-programming-interface partners to get the go-ahead to offer premium ad placements to its customers. SocialCode said it will now be able to apply its proprietary targeting tools to premium placements on the social network and "holistically optimize a brand's entire Facebook ad buy." The company said it achieved a conversion rate of 1.2 percent using the Facebook app with... read more>>
BBC Investigates Ineffective Facebook Advertising, But Was Methodology Flawed?
The BBC reported the results of its investigation of the effectiveness of advertising on Facebook, and while it did illustrate some valid concerns, such as fake profiles, the questionable tactics used in its made-up advertising campaign overrode several of its other findings. The report by the BBC mentioned the case of social media marketing consultant Michael Tinmouth, who ran Facebook advertising campaigns for a number of small businesses, including a luxury goods... read more>>
Feel The Need To Unplug From Facebook?
We've all done it. Or tried to do it. We said we'd stop going on Facebook to work on a research paper or finish a project around the house. But that hiatus never lasts long, does it? A Canadian writer recently opined on the phenomenon of taking a break from Facebook. The writer, Reb Stevenson, discussed two friends who were fed up with the social network and felt the need to unplug.... read more>>
Weddings, Engagements Will Be Announced Like Birthdays On Facebook
The birthday notification has been a mainstay of the top right corner of your Facebook page for years. Soon, another type of notification will join it - one for weddings and engagements. Facebook introduced this new feature Thursday, which allows you to write a quick "Congratulations!" on a newly wedded or engaged friend's timeline, much like you would on their birthday. If none of your friends has plans to tie the knot... read more>>
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