AllFacebook: Facebook Ad Partners Can Now Purchase Premium Ads Via Power Editor
Here's the latest from AllFacebook as of 4 p.m. ET. Visit AllFacebook throughout the day for breaking news and insider gossip.
mediabistro.com | Send Tips | Subscribe | Subscribe to the Morning Media Newsfeed of top media stories
Creative marketing is smart. Visual creative marketing is genius. Join us tomorrow at Social Curation Summit in NYC.
Monday, July 30, 2012
Facebook Ad Partners Can Now Purchase Premium Ads Via Power Editor
Facebook's advertising partners have begun receiving the social network's guide to purchasing premium ads using its power editor, which the company announced in May that it would introduce. Premium ads were first reported on in February and officially introduced at the Facebook Marketing Conference in New York Feb. 29. This doesn't mean that just anyone can start purchasing premium ads, however: The service is still limited to Facebook application-programming interface partners who apply... read more>>
Li-Ning Connects Fans To Olympic Athletes On Facebook
If you've seen even just one event of the Summer Olympic Games in London, you've probably noticed that these are the most social Olympics ever. A China-based athletic apparel company, Li-Ning, is contributing to this effort. Using social platform UNation, Li-Ning is giving fans an inside pass to London by having them connect with athletes such as American triple-jumper Christian Taylor and Jamaican sprinter Asafa Powell on Facebook and other modes... read more>>
Social Curation Summit To Attract Expert Curators And Tastemakers -- Tomorrow In New York
Social Curation Summit kicks off Tuesday, July 31, in New York! Connect with industry experts and explore how the social graph is transforming at our all-day event. Full-access passes go up $100 at the door, so make sure you register before midnight. Held at The New Yorker Hotel, the summit is the must-attend event for anyone interested in expanding their knowledge and expertise on the latest content-discovery apps, next-generation storytelling platforms, unique... read more>>
With Facebook Photos, Bigger Is Better
Facebook announced Monday that it is making another change to how you see photos. Now, photos will appear bigger and bolder than ever, and users will be able to showcase their favorite pictures. Your profile might not have this just yet, but Facebook said it is rolling it out globally: Facebook Product Manager Emily Grewal announced the move on Facebook's news blog today: Now when you click photos at the top of your timeline,... read more>>
Ecommerce Provider Pulling Facebook Page, Claims Click-Throughs From Bots
Facebook's emphasis on social advertising expressed during its second-quarter earnings call Thursday fell on deaf ears at one company, as ecommerce site Limited Run announced in a strongly worded post on Facebook that it will pull the plug on its Limited Pressing Facebook page "in the next couple of weeks." CNET was the first to report on the post by Limited Run, which listed the following issues with Facebook: 80 percent of click-throughs... read more>>
Kenshoo Social Adds Impression-Level Analytics For Facebook Premium, Marketplace Ads
Facebook marketing software provider Kenshoo announced that its Kenshoo Social platform now supports impression-level measurement capabilities across premium ads and marketplace ads on Facebook. Kenshoo said Kenshoo Social can now append view tags to ads delivered via the social network's ads application-programming interface and provide its clients with reporting on any conversion events that occurred with their ads. General Manager Sivan Metzger added: The mission of Kenshoo Social is to illuminate the value... read more>>
Facebook Could Buy Zynga, But Probably Won't
It seems like every week, Facebook acquires a company or is rumored to do so. This time, a report surfaced over the weekend, saying that Facebook could buy Zynga, now that the stock price of thepopular game developer has fallen far enough. However, Business Insider says, "Not so fast." A writer for stock market blog Seeking Alpha, Mike Stallings, says it would make sense for Facebook to purchase Zynga, especially since the... read more>>
Facebook App Linkster Taps Data On Shares
The team behind affinity marketing provider Likester turned their attention to links -- as well as websites, articles, and videos -- with the release of new Facebook application Linkster. Linkster taps Facebook shares data to offer users lists of the most popular websites, links, articles, videos, or all of them combined, sortable by the present day, week, month, or all-time. Readers: Would you be interested in an app that presents all of these... read more>>
INFOGRAPHIC: How Retailers Advertise On Facebook
According to Facebook advertising platform Nanigans, retail is the highest-spending sector in online advertising, projected to represent 22 percent of all online ad spending in 2012 after growing 24 percent during the year. Nanigans analyzed some 200 billion Facebook ad impressions via its Ad Engine platform during the first and second quarter, and it found that: Males are 12 percent less likely to click on ads and 14 percent less likely to make... read more>>
Report: Facebook Mobile Ads Only Seen By 3%-13% Of Users
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook's struggle to monetize its mobile ads without diminishing its users' experience. EyeTrackShop tested ads with different placement surrounded by identical content on a desktop, an iPhone, and an iPad, and it found that users with iPhones (and, by extension, other smartphones) were the least likely to see ads on Facebook, with only a 3 percent to 13 percent chance of being seen if... read more>>
Facebook Releases Page Post Ad Guidelines For Marketing Success
Facebook's Marketing page released some guidelines on Friday regarding post ads, in an effort to help administrators figure out how to become masters of their page. So what does Facebook say about success through page ads? The overall message is be short and sweet. Body copy should be no more than 90 characters, in an effort to grab users' attention. Videos should be no longer than 15 to 30 seconds. Facebook also went... read more>>
Facebook Influence Can Help You Get Into An L.A. Nightclub For Free
Trying to figure out what kind of benefits come with a healthy score on Klout - which takes into account influence on Facebook, Twitter and other social networks? Well, for one, a high Klout score can get you into Los Angeles' Playhouse Nightclub for free. Playhouse Nightclub recently announced that they've partnered with Klout, a tool that measures social media influence. In terms of Facebook, Klout tracks likes, comments, unique likers and... read more>>
mediabistro.com's blogs:
TVNewser CNN Worldwide Chief Jim Walton to Step Down
TVSpy Woman Climbs Inside NY1 News Van, Punches Reporter Vivian Lee
SocialTimes Twitter Blocks Instagram from 'Find Friends' Feature
AllFacebook Zuckerberg On Facebook's Employee Total: Small Is Good
AllTwitter Which 10 Sports Are Getting the Most Social Buzz at the London Olympics?
10,000 Words An Interview with Ebyline's Bill Momary
AppNewser How Parents Can Control Their Smartphone Using Apps
GalleyCat Why Do People Pirate eBooks?
PRNewser Tablets and the Future of Mobile Advertising
AgencySpy GE Releases Olympics Campaign, 'GE Works'
MediaJobsDaily Did an Intern Post This Martha Stewart Ad or What?
FishbowlNY Viacom Takes Pro Gay Marriage Stance
FishbowlDC Politico's VandeHei To Address Hospital Assoc.
FishbowlLA Fred Willard Tells His Theater Story on Jimmy Fallon
Click here to read more on AllFacebook, and here to get RSS feeds for updates throughout the day. Subscribe to our Daily Newsfeed Email and see all our blogs at mediabistro.com.
AllFacebook Needs You! Send us your story tips, job changes, insider gossip, and all that other good stuff: allfacebook@mediabistro.com
To learn about advertising or other creative partnerships, contact Dave Arganbright at (212) 547-7931 or via email.
You are receiving this email at sobenrss@live.dk because you subscribed at mediabistro.com for our Daily AllFacebook Feed service. Please add mailer@mediabistro.com to your Address Book to ensure delivery of this email (how do I do this?).
Stop Receiving this Email | Start Receiving this Email | Send Feedback
mediabistro.com
475 Park Avenue South | New York | NY | 10016
mediabistro.com is a division of WebMediaBrands Inc.