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Inside Facebook

Inside Facebook


Facebook roundup: Yahoo patent dispute resolved with new partnership; stock rises, same-sex marriage icons and more

Posted: 06 Jul 2012 06:00 PM PDT

Facebook and Yahoo have resolved their patent disputes out of court, agreeing to cross-license their patent portfolios and begin a new advertising partnership, according to a press release. All Things D, which broke the news this morning, says the settlement does not involve any payment between the companies. Facebook will license a little more than half of Yahoo's digital patent portfolio and agree not to sue on the remaining ones, which Facebook can license or buy in the future. The companies will partner on “premium media experiences promoted and distributed across both Yahoo and Facebook,” the press release says. All Things D reports that Yahoo will be the first partner able to show users’ Likes in its display advertising.

Facebook stock up slightly this week - Facebook shares closed at $31.73 today, up 2 percent this week. The stock traded as low as $30.55 on Monday, but was back up today with news that the company ended its legal battle with Yahoo and formed a strategic partnership with the company.

Facebook could launch job board – Facebook may be planning to launch its own job board later this summer, according to Wall Street Journal sources. The job board would aggregate the job postings of third-party providers, making them available for search by Facebook users, according to the report. Facebook did not comment on the rumors. The social network announced a partnership in October with the U.S. Labor Department and other partners to provide job-hunting resources. At the time, Facebook said that the “partnership will explore and develop systems where new job postings can be delivered virally through the Facebook site at no charge.” This rumored job board could be part of that effort.

Facebook recognizes gay married couples with new icons - Facebook has created new same-sex marriage icons to provide recognition for users who are married to a person of the same sex. Users who have indicated on Timeline that they are married will now display the new same-sex marriage icons, rather than the marriage icon used for straight married couples.

Facebook invests in underwater Internet cable – Facebook has invested in the Asia Pacific Gateway, a 6,214-mile undersea cable designed to improve Internet speeds for citizens and businesses in the region, the BBC reports. The fiber-optic cable will run directly from Malaysia to South Korea and Japan, with links branching off to other countries.

Facebook launches App Center in U.K. - Facebook continues to roll out its App Center, this week bringing the new mobile and desktop experience to users in the United Kingdom, according to Journalism.co.uk.

Coke Zero, Oreo and Dunkin’ Donuts lead this week’s most talked about pages in food and beverage

Posted: 05 Jul 2012 03:02 PM PDT

Coke Zero is one page leading the list of weekly gainers for the People Talking About This metric among food and beverage merchandise pages.

The top 10 pages gaining People Talking About This saw increases between about 60,000 and over 200,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.

# Name People Talking About Daily Growth Weekly Growth 
1    BrahmaSeleção 618,994 -2,328 +204,176
2    Three Chefs 121,093 +5,041 +103,712
3    Halls Brasil 388,260 -1,999 +98,210
4    Coca-Cola Zero 118,340 -3,119 +89,138
5    Dunkin’ Donuts 212,396 +28,448 +81,340
6    BrahmaFla 405,286 +16,810 +73,906
7    Barcel Mexico 101,648 +8,559 +73,276
8    Pepsi India 109,700 -1,770 +61,306
9    Activia Brasil 80,552 +3,377 +58,849
10    Oreo 771,775 -222,258 +56,210

Popular beverage Coke Zero has seen substantial daily growth from a movie tie-in with The Amazing Spider-Man, released this week. As seen in the graph below, the page has grown steadily from an influx of new likes which can be seen in green. The growth has occurred throughout the month of June and is likely the result of ads bought before the movie’s release.

Oreo has seen a huge increase in weekly growth thanks to publicity received for a post featuring a rainbow Oreo. The post has gone viral with many users praising Oreo for their support of gay pride. Coinciding with San Francisco’s Pride Parade weekend, the company has strategically engaged with a very responsive audience – gay rights activists.

Visit PageData to see more about the top talked about pages among retail and consumer merchandise, as well as other categories.